ADVERTISER PLATFORMS
Model B | August 17, 2021
Model B, an emerging technology company built to address systemic issues throughout the digital ad buying and analytics ecosystem, today announced the launch of Blueprint, the company's proprietary Omnichannel marketing technology. Blueprint is a single tool that integrates five disparate points across the ad planning, buying and analytics landscape, reducing the amount of tech licenses, money and effort necessary to drive better performance.
Through this platform, Model B aims to create an environment where large companies can thrive, but also one where small businesses can grow with ease. Blueprint's end-to-end workflow capability, coupled with its powerful planning, buying and analytics features, empowers brand-side marketers to finally shed their agencies. Model B also offers a unique hybrid model, which provides full-service agency support during onboarding and a timeline to transition away from the company's resources, so the end user can move their media buying in-house in a less disruptive manner.
Blueprint's proprietary approach to structuring and modeling vast quantities of data reduces the amount of media planners, buyers, data scientists and ops personnel necessary to understand who to target with what message, as well as which channels and platforms are delivering the best results. Through structured machine learning, Blueprint organizes data based on fixed variables and delivers simple and digestible reporting that gives users a clearer picture of how their campaigns are performing. The platform aims to retrain the brains of marketers to think more purposefully about their audiences and content.
"Most media planning and optimization tools were designed for a simpler time, when cookies ran rampant and the walled gardens weren't quite as high," said Todd Silverstein, President of Model B. "Blueprint is the only technology that marries sophisticated analytics and machine learning with automation that ensures the level of campaign setup necessary to generate meaningful data and business intelligence. Our platform simplifies everything and allows marketers to see exactly what's moving the needle for their campaigns. It's the Holy Grail for the modern CMO."
Model B already has an extensive network of diverse clients. In addition, a number of brands have already signed up to license their Blueprint technology, prior to launch, including an ecommerce debut by one of Instagram's most well-known influencers, Ayesha Curry.
"Blueprint has made launching my ecommerce brand, Sweet July, much easier than I thought," said Curry, founder of Sweet July. "I looked at several solutions, but Model B's technology is much more seamless. After talking it over with my team it was a no-brainer."
Model B was founded by Abtin Buergari, a serial entrepreneur who takes pride in identifying flawed and broken systems and fixing them through technology. His former company, Modus, helped launch eDiscovery in the legal space through highly advanced utilization of AI.
About Model B:
Model B is a pioneering technology company borne out of a full-service advertising agency, providing AI-enhanced Ad Technology and managed service support to brands looking to grow. We exist to empower brand-side marketers in whatever way creates a competitive advantage, whether that's expediting their ability to in-house, thanks to our SaaS products, or delivering strategic, creative and media support. Promoting transparency and simplicity is at the heart of our One Team + One Tool approach, which drives measurable and consistent impact.
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AD TECH AND MARTECH
Vidoomy | September 14, 2021
Vidoomy's presence in the UK outlines the success of the company's global expansion strategy. In one year the company has implemented Sales Teams across all major countries in the world.
The Adtech company which specialises in delivering digital video solutions for advertisers, has opened its new offices based in London to bring to the market its Adtech solutions, helping brands and agencies in an even more demanding and agile context.
The team in charge of the operation will be led by Sergio Tallón, Vidoomy's Country Manager in the UK, who will be responsible for generating new partnerships and collaborations with local advertisers and agencies.
The recent incorporations within the local team are further proof of how the company continues to successfully strive in the British market through a commitment to grow its UK branch.
International expansion
Vidoomy is ranked as one of the companies with the highest audience reach in the digital advertising ecosystem. Since its beginnings, the firm has invested in the creation of a unique in-house technology, enabling brands and agencies to reach their audiences and brand territories through contextual and cookieless solutions across more than 2,500 premium publishers.
Since 2019 Vidoomy has experienced rapid growth globally, which has led to the implementation of local teams across key countries around the world. Territories including the UK, Spain, Netherlands and Italy amongst others.
The UK Team
Sergio Tallón has been appointed to take on the role as Country Manager in the UK. Sergio has more than twenty years of experience within the industry, having worked alongside companies such as Dentsu, GroupM, HAVAS, OMD and Seedtag. Sergio will lead a team of experienced professionals ranging from different backgrounds in the digital landscape.
Antonio Simarro, VP of Vidoomy, stated that, "Sergio's appointment to our team is a key step for positioning Vidoomy within the UK. Our projection for 2022 is turning the market into our strongest one within Europe. I'm sure that with Sergio's experience we will achieve this."
Sergio mentioned, "I'm very excited to be part of this ambitious project. The response of the UK market has been outstanding, demonstrating that more agile and efficient alternatives are needed to cover the needs of the digital marketing industry."
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PR Newswire | June 25, 2020
The Ad Learning Exchange (ALEx) announces a new program aimed at increasing diversity within the marketing and advertising industry through continuous learning. ALEx is the first and only subscription-based learning community for current and future advertising & media professionals.The ALEx Scholars program is designed to provide traditionally marginalized students with access to a library filled with expert-led courses for the marketing and advertising industry. The curriculum is curated by industry experts to focus on helping students forge a career path by providing the foundational knowledge necessary to succeed in entry-level positions.Traditionally $15.00 per month, The Ad Learning Exchange is offering this program free to all HBCU students and alumni.Completion of the ALEx Scholars Curriculum allows learners to earn a digital badge that can be displayed on their resume and online profiles, providing them with an edge in a highly competitive job market.
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