The Webby Awards | April 06, 2022
On Tuesday, the 26th Webby Awards, announced the nominees in the advertising, media, and public relations categories.
Presented by the International Academy of Digital Arts and Sciences (IADAS), the Webbys is the preeminent international honoring excellence on the Internet in the following categories: Websites and Mobile Sites; Video; Advertising, Media & Public Relations; Apps and Software; Social; Podcasts; and Games.
The winners will be decided through votes and declared on April 26. Then, on May 16, the awards will be celebrated in an in-person event at Cipriani Wall Street in New York, and the award acceptance speeches will be availed online.
The judging panel includes IADAS members: Azania Andrews, vice president, connections, Anheuser-Busch; William Beck, senior VP and chief marketing officer, Anthem; Linda Boff, CMO, GE; Glenn Cole, founder and creative chairman, 72andSunny; Merlee Cruz-Jayme, chief creative officer, Dentsu International APAC; Bharat Kumar, executive creative director, Havas; Andrew McKechnie, senior VP and CCO, Verizon; Dino Myers-Lamptey, founder, The Barber Shop; Tiffany Rolfe, chief global creative officer, R/GA; Resh Sidhu, global director, Arcadia creative studio, Snap Inc.; and Katie Walmsley, president, The Blue Room, Edelman.
The Webby awards president Clair Graves takes pride in the 26 year legacy of the Webby Awards for “honoring the very best in digital innovation and creativity.” While commenting on this year’s nominees, she said,
“This year’s nominees represent more than innovation. They are the coolest, most creative, most shared, watched, listened to, most breathtaking, moving and talked about work on the Internet. We’re so proud to recognize them today.” -Webby awards president Clair Graves
“This year’s nominees represent more than innovation. They are the coolest, most creative, most shared, watched, listened to, most breathtaking, moving and talked about work on the Internet. We’re so proud to recognize them today.”
According to Graves, the year 2022 is on the way to becoming a benchmark in the history of the Internet. In her words, “2022 will mark a pivotal year in the history of the Internet. Witnessing the embrace of Web3 and the metaverse and the explosion of creativity from our nominees in this space has been truly exciting. This year’s advertising and marketing nominees are defining the possibilities of innovation in this new frontier and setting the standard of excellence for what is to come.”
In advertising, media and PR, Webby has several subcategories.
Following are the Webby awards nominees in the advertising media and PR.
Best Video Campaign, Advertising Campaigns:
Paramount+ Expedition Brand Campaign, Paramount+
“FREE LUNCH!” – A Short Film by Social Status, Social Status
Meta – We Change the Game When We Find Each Other, Droga5
Tinder Swipe Night: Killer Weekend, 72andSunny
The Lost Class, Leo Burnett Chicago
Brand Strategy, Advertising Campaigns:
Guardian 200 Years, a Work in Progress, Oliver Agency
“Something from Nothing,” Fiverr
eos “Bless Your F*ing Cooch,” Mischief @ No Fixed Address
Save It, See It, Michelob Ultra
Only You, Spotify
Corporate Social Responsibility Campaign, Advertising Campaigns:
NFL – Football is for Everyone, 72andSunny
Sephora – Black Beauty is Beauty, R/GA
Vicious Circle, Wunderman Thompson UK
AT&T Dream in Black Rising Future Makers, Translation LLC
Heart Markets Sancho, BBDO
Diversity and Inclusion, Branded Content:
Here’s to Perfectly Imperfect Parenting, Red&Co.
Google Black-Owned Friday, Rehab
Google Black-Owned Friday, BBH USA
New Girl, Wieden+Kennedy Tokyo
Procter & Gamble // Widen the Screen, Grey NA
Fashion, Beauty and Lifestyle, Branded Content:
Zara – Origins, Park Pictures
eBay’s “Old School Meets New School” Episode 1, The Many
Canvas of Life, Jung Relations
Full Steam Ahead With Francis Bourgeois, The North Face and Gucci, Titel Media GmbH
MUSE, McCann New York
Public Service and Activism, Branded Content:
BLK presents “Vax That Thang Up” feat. Juvenile, Mannie Fresh, and Mia X, BLK
Nike’s FM (Future Movement) Broadcast, Partizan Entertainment LLC
REFORM Alliance – Give Life Back, Droga5
Free Democrats “The Party Program Insta-Story,” Heimat Werbeagentur GmbH
Uncomfortable Truth, Taxi
Sustainability and Environment, Branded Content:
A Future Begins, Observatory
Michelob Ultra Pure Gold Earth Day – Powered by the Sun, Michelob Ultra
Climate Warriors, Thinkerbell
One House to Save Many, Leo Burnett Melbourne
Non Fungible Animals, Publicis Media GmbH
Best Video Editing, Craft:
Be a Light, Outsider Editorial
Don’t Wait Reach Out, Uppercut Edit
The New Axe Effect: The Walk, The Martin Agency
The New York Times – The Truth Takes a Journalist, Droga5
Google — Year in Search 2021, Google Brand Studio
Model B | August 17, 2021
Model B, an emerging technology company built to address systemic issues throughout the digital ad buying and analytics ecosystem, today announced the launch of Blueprint, the company's proprietary Omnichannel marketing technology. Blueprint is a single tool that integrates five disparate points across the ad planning, buying and analytics landscape, reducing the amount of tech licenses, money and effort necessary to drive better performance.
Through this platform, Model B aims to create an environment where large companies can thrive, but also one where small businesses can grow with ease. Blueprint's end-to-end workflow capability, coupled with its powerful planning, buying and analytics features, empowers brand-side marketers to finally shed their agencies. Model B also offers a unique hybrid model, which provides full-service agency support during onboarding and a timeline to transition away from the company's resources, so the end user can move their media buying in-house in a less disruptive manner.
Blueprint's proprietary approach to structuring and modeling vast quantities of data reduces the amount of media planners, buyers, data scientists and ops personnel necessary to understand who to target with what message, as well as which channels and platforms are delivering the best results. Through structured machine learning, Blueprint organizes data based on fixed variables and delivers simple and digestible reporting that gives users a clearer picture of how their campaigns are performing. The platform aims to retrain the brains of marketers to think more purposefully about their audiences and content.
"Most media planning and optimization tools were designed for a simpler time, when cookies ran rampant and the walled gardens weren't quite as high," said Todd Silverstein, President of Model B. "Blueprint is the only technology that marries sophisticated analytics and machine learning with automation that ensures the level of campaign setup necessary to generate meaningful data and business intelligence. Our platform simplifies everything and allows marketers to see exactly what's moving the needle for their campaigns. It's the Holy Grail for the modern CMO."
Model B already has an extensive network of diverse clients. In addition, a number of brands have already signed up to license their Blueprint technology, prior to launch, including an ecommerce debut by one of Instagram's most well-known influencers, Ayesha Curry.
"Blueprint has made launching my ecommerce brand, Sweet July, much easier than I thought," said Curry, founder of Sweet July. "I looked at several solutions, but Model B's technology is much more seamless. After talking it over with my team it was a no-brainer."
Model B was founded by Abtin Buergari, a serial entrepreneur who takes pride in identifying flawed and broken systems and fixing them through technology. His former company, Modus, helped launch eDiscovery in the legal space through highly advanced utilization of AI.
About Model B:
Model B is a pioneering technology company borne out of a full-service advertising agency, providing AI-enhanced Ad Technology and managed service support to brands looking to grow. We exist to empower brand-side marketers in whatever way creates a competitive advantage, whether that's expediting their ability to in-house, thanks to our SaaS products, or delivering strategic, creative and media support. Promoting transparency and simplicity is at the heart of our One Team + One Tool approach, which drives measurable and consistent impact.
Roku Inc, Matterkind | September 24, 2021
Roku, Inc. announced the expansion of its Canadian TV advertising offering with the introduction of the OneView advertising platform. OneView provides advertisers with a self-serve platform, leveraging TV identity data from the Roku streaming platform, to manage advertising across TV streaming, desktop, and mobile campaigns. Roku signed Matterkind, an IPG affiliate company, as the first Canadian OneView campaign partner.
“With half of Canadian TV streamers regularly using ad supported streaming channels like The Roku Channel, and millions having left behind traditional TV for TV streaming, there’s a big opportunity available for marketers looking to tap into this rich audience”
As Canadian households move more of their entertainment time to TV streaming and away from traditional TV programming, advertisers are seeking a toolset to scale TV streaming advertising. The large-scale movement into TV streaming has created new opportunities for marketers to reach and engage consumers with the same level of data and insights available to digital advertisers.
Marketers and their media buying partners are seeking self-serve capabilities to optimize return on advertiser spending by measuring effectiveness across screens with detail, penetration, and data richness not available through traditional TV advertising. OneView, which was built for TV streaming, integrates the reach, inventory, and capabilities of Roku advertising with the identity and attribution tools of Roku’s demand-side platform.
“With half of Canadian TV streamers regularly using ad supported streaming channels like The Roku Channel, and millions having left behind traditional TV for TV streaming, there’s a big opportunity available for marketers looking to tap into this rich audience,” says Christina Summers, Regional Sales Manager at Roku.
The Matterkind partnership with OneView allows Roku to work with the agency locally in Canada as an extension to its global agreement in the U.S. The first campaign ran nationally from May 25 - June 30, 2021, in English and French for a major Canadian travel client, promoting domestic tourism in the country, and has enabled IPG and Matterkind the ability to better reach key domestic travelers like younger families, mature travelers, singles and couples.
“Matterkind takes pride in driving our clients’ businesses forward through data and tech innovation and first-to-market test opportunities, making the OneView launch partnership a natural fit,” says Erin Rahn, General Manager, Matterkind. “The OneView DSP allows Matterkind to focus on our cross-channel addressable approach using Roku viewership data that is ethically sourced and privacy compliant, and all with 100 per cent transparency and control. The Platform’s robust offering, such as instant OTT forecasting and more precise targeting across devices and inventory, aligns strongly with Matterkind’s key areas of focus and ultimately allows us to deliver better business outcomes for our clients.”
In addition to supporting the needs of marketers and advertisers, OneView’s capabilities also enable Roku’s content producers the ability to tap into new audience segments, and better monetize their existing and often dormant catalogues to extend reach even further.
“The reality is the industry is at a critical crossroads. Many marketers are still deploying large majorities of their budgets towards traditional TV, where data is generic at best, and the capacity to target specific audience segments is lost. Roku is uniquely positioned to help marketers reach their target consumers at scale with the kind of data rich capabilities and reporting metrics they have come to expect from their digital campaigns. OneView’s first-party capabilities give marketers access to measure and optimize effectiveness across screens to improve ROAS and take advantage of the shift in audience preferences to TV streaming. This is a game changer for marketers looking to reach consumers on the biggest screen in the home,” said Summers.
Better identity solutions – access more accurate TV audience data powered by Roku’s direct consumer relationships
Further campaign reach – Roku’s data can help identify who are heavy Subscription Video on Demand (SVOD) viewers for advertisers to target, both on and off of Roku across all devices and inventory
Proprietary audiences – activate numerous unique segments based on direct customer relationships resulting in deeper insights
Instant OTT forecasting – calculate TV streaming ad inventory availability in seconds to plan campaigns that can be activated across Roku and other TV streaming publishers
In-flight attribution tools – optimize reach, frequency and performance across TV streaming, desktop, and mobile campaigns
Measured outcomes – measurable demographic delivery or business outcomes such as website visits or mobile app downloads allowing a greater capability to track performance with Connected TV
About Roku, Inc.
Roku pioneered streaming to the TV. We connect users to the streaming content they love, enable content publishers to build and monetize large audiences, and provide advertisers with unique capabilities to engage consumers. Roku streaming players and TV-related audio devices are available in the U.S. and in select countries through direct retail sales and licensing arrangements with service operators. Roku TV™ models are available in the U.S. and in select countries through licensing arrangements with TV brands. Roku is headquartered in San Jose, Calif. U.S.A.
Matterkind connects people to what matters — connecting brands to the right audiences, and people to the right content. We offer brands a strategic partner in creating lifetime customer value across addressable activation. In a fragmented media landscape, Matterkind leverages best-in-class technology to deliver comprehensive and optimal addressable solutions. Our proprietary data and tradecraft, combined with an audience-first approach, enables us to drive better business outcomes on behalf of agency partners and clients. Matterkind operates in over 70 markets worldwide.