Adverty | August 11, 2020
Adverty AB (publ) has signed an agreement with the leading kidtech platform SuperAwesome, to allow compliant, kid-safe ads to be displayed in relevant mobile games using Adverty's in-game ad technology. The completed platform integration allows for frictionless access between SuperAwesome's connected advertisers and Adverty's game publishers. The partnership is expected to generate significant revenues from 2021 onwards.Adverty, the leading in-game platform for advertisers, agencies and content creators, announces a new partnership with the leading kidtech platform SuperAwesome, to enable safe digital engagement with the global kids audience.SuperAwesome's platform allows for kid-safe ads to be displayed in relevant mobile games using Adverty's seamless in-game ad technology and the integration enables leading family brands to access Adverty's global under-16 audience.As the only ad platform built for the global kids industry, SuperAwesome's AwesomeAds ensures total digital privacy according to COPPA and GDPR-K compliances and is trusted by over 300 of the top kids brands and content owners across the world. Their ad platform enables brands to advertise to kids in the largest digital content marketplace in the world, by safely reaching kids everywhere they engage. Using sophisticated contextual targeting, the brand ads reach their target audiences without collecting personal data.
Confiant, Smart | April 06, 2021
Smart AdServer was found to have the lowest security violation rate for sell-side platforms in 2020, according to advertising security leader Confiant. Confiant determined that Smart AdServer ranked first among the best performers in the entire data set for the year, based on its 2020 Demand Quality Report data, which covers more than 100 channels and 650 million impressions tracked. Smart, a leading independent end-to-end ad tech platform, revealed today that it has a 99.9% success rate in identifying and removing fraudulent advertising before it hit the publisher's website.
Smart's mission is to link media buyers and sellers in the most transparent way possible, ensuring consistency and accountability. The collaboration with Confiant is part of a larger initiative to improve ad traffic and efficiency, which is at the core of Smart's operations.
Confiant's CEO and Co-Founder Louis David Mangin said, "Security is our bread and butter." "We're happy to be a part of Smart's success story, but we're also happier to know that our products helped our client achieve 99% effectiveness in countering malicious advertising while still securing their sales."
According to Smart, the process of eradicating malvertising on their website has been aided by Confiant's platform, as well as strengthened internal processes and practices across Smart's departments and new efforts that included a hardline approach on quality to promote behavioral improvement with partners and customers. Smart has seen a decrease in customer complaints and a rise in returns as a result of this.
"We often hear that fraud is a "cost of doing business," but we strongly disagree and think it is something that needs to be addressed and systematically and collectively eradicated," said Jean-Christophe Peube, Vice President, Analytics & Quality.
About Confiant, Inc.
Confiant's goal is to make the internet a secure place for all. They defend publishers and ad platforms by assisting them in gaining back control of the ad experience and maintaining the safety of their customers. By offering real-time authentication of digital ads, their approach preserves credibility, revenue, and resources. Confiant's technology effectively detects and eliminates malicious activity as well as low-quality advertisements. Confiant empowers premium ad platforms and publishers with actionable data to ensure the digital ad environment is clean and stable for all by offering industry-leading protection against malvertising, disruptive advertising, and privacy threats. For their customers, which include CBSinteractive, Magnite, Gannett, and Politico, they track and secure billions of ad impressions each month.
Smart is a leading independent ad tech platform that caters to both buyer's and publishers' needs. With Smart's fully transparent platform and shared-interest marketing strategy, advertisers and premium publishers can get their fair share of ad value at any time, on their terms. Publishers can act with confidence and have the flexibility they need to provide the right blend of transaction models, channels, formats, and audience data to provide true value path optimization to brands by providing the right blend of transaction models, channels, formats, and audience data.
Smart works closely with hundreds of buyers and over 1,000 publishers around the world to deliver display, video, native, and rich-media advertising to over 50,000 sites and apps, including Groupe Marie Claire, TracFone, Le Figaro, Leboncoin, Altice Media Publicité, and IMGUR. Smart is a member of the Deloitte Technology Fast 500 EMEA and the FT 1000: Europe's Fastest-Growing Companies lists. The company has 12 offices around the world and is at the forefront of creating a transparent, high-quality ecosystem.
MGID, Oracle | September 16, 2021
MGID, the global pioneer in native advertising, has directly integrated Oracle Moat into its platform, to provide enhanced measurement, transparency and verification to its advertisers.
Oracle Moat Analytics will give MGID’s advertisers access to trusted third-party measurement for every aspect of their native and display campaign performance, including viewability and attention, reach, and frequency, as well as sales lift measurement. With the integration, advertisers will benefit from verification by one of the world’s most trusted measurement companies that their campaigns are delivering real value.
Sergii Denysenko, CEO at MGID, commented: “As our advertising technology continues to evolve, we want to ensure we’re continuing to provide the solutions our advertisers need to optimize campaigns and measure success. We’re constantly evaluating our tools and partnerships to enable brands to feel confident about their investment in MGID, so we’re excited to introduce this new integration that will give our advertisers full transparency into the success of their native and display campaigns, and further prove the quality of our traffic
MGID is a global native advertising platform that drives revenue growth for all participants of the ecosystem. Since its foundation in 2008, MGID has become a leading content recommendation platform, targeting 850 million unique readers with 185 billion recommendations monthly. The MGID platform helps publishers retain and monetize audiences, while driving performance and awareness for brands by connecting them to unique audiences, at the right time, with the right content.
Oracle offers integrated suites of applications plus secure, autonomous infrastructure in the Oracle Cloud.