AD NETWORKS

Coca-Cola Spent $4.24bn for Advertising in 2019, $20bn in the Last 5 Years

thepolicytimes | March 04, 2020

Data gathered by Learnbonds.com indicates that Coca-Cola spent a staggering $4.24 billion in 2019 for advertising and marketing. Furthermore, the giant beverage manufacturer has utilized about $20 billion in advertising in the last five years. On average, Coca-Cola has spent an average of $4 billion in advertising over the last six years. In 2018, the company spent $4.11 billion on advertising, an increase of 3.6% from the $3.96 billion spent in 2017. In 2016 the company spent $4 billion on global advertising. In 2015, the Coca-Cola advertising budget was $3.98 billion while in 2014 it was $3.5 billion used the previous year. According to the report: “The huge Coca-Cola advertising budget reflects the innovative and appealing advertising campaign nature of its ads.” Coca-Cola’s high advertising budget is reflected in its net operating income and operating income. In 2019, the firm had a net income of $37.6 billion with $10.08 billion in operating income. The net income was an increase of 7.9% from $34.3 billion recorded in 2018.

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Spotlight

Recently, Snapchat announced the upcoming launch of a new type of advertisement, called "Snap Ads," that will play between a user's Stories (Bloomberg). While these ads are only available to a limited number of companies (for now), Snapchat's recent marketing innovations signal that the app is now doubling down on its ad offerings and looking for ways to both generate revenue and compete (in terms of advertising capability) with social juggernauts like Facebook and Instagram.

Spotlight

Recently, Snapchat announced the upcoming launch of a new type of advertisement, called "Snap Ads," that will play between a user's Stories (Bloomberg). While these ads are only available to a limited number of companies (for now), Snapchat's recent marketing innovations signal that the app is now doubling down on its ad offerings and looking for ways to both generate revenue and compete (in terms of advertising capability) with social juggernauts like Facebook and Instagram.

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AD NETWORKS

Zappi Introduces Predictive Advertising Tool to Assist Brands in Understanding the Impact of Advertising on Sales and Brand Equity

Zappi | July 16, 2021

Zappi, the ad and innovation testing platform built by brands for brands, has announced the release of Zappi Amplify TV, a game-changing tool in advertising insights. Zappi Amplify TV, developed and validated by leading global brands like PepsiCo and Johnsonville, offers a new method to TV advertising designed to empower brands to predict how their commercials will succeed in today's media environment. The Zappi Amplify Ad System is the first in a series of advertising pre-testing systems. Advertisers need to accurately predict the effect of their advertisements before they go live to optimize their return on investment, and they must make any necessary optimizations to guarantee they take the best versions to market. And, because advertising can generate both short-term sales and long-term brand equity, companies can predict the effect of an ad on both. Zappi's ad testing method combines the best traditional ad testing approaches with novel approaches to providing a reliable prediction of ad impact on sales and brand equity. Instead of "black box" IP and complex analytical frameworks, Zappi Amplify TV focuses on transparency, consistency, and actionability of outputs to provide more accurate in-market ROI predictions that are 70% faster than traditional rivals. Brands can use Zappi Amplify TV to: Upgrade their ad research for the modern world: Advertising can stand out in a world that is getting noisier. Existing research methods are a fine place to start, but Zappi's Amplify methodology expands on the best of existing approaches to assist companies in landing advertisements in today's landscape. Predict advertising ROI more accurately: Zappi has tested over 2,000 advertisements from some of the world's largest brands. As a result, the Amplify TV approach predicted in-market advertising ROI substantially better than legacy models from Kantar and Ipsos. Move fast without compromising depth or affordability: Brands need responses quickly and cost-effectively to test their ads as many times as necessary to nail it. Within the next few months, a set of solutions built on the same Amplify methodology will be released to assist brands in testing their digital advertisements and storyboards. ABOUT ZAPPI Zappi is an ad and innovation testing platform built by brands for brands. Your insights become more valuable when you test and learn on Zappi's single platform, which was co-created with some of the market's biggest consumer brands.

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ADVERTISER PLATFORMS

JCDecaux launches its global data offering, JCDecaux Data Solutions

JCDecaux | September 09, 2021

JCDecaux SA, the number one outdoor advertising company worldwide, announces today the launch of JCDecaux Data Solutions - a portfolio of global and local data-driven solutions that enables advertisers to maximise the power and ROI of their media investment. JCDecaux Data Solutions’ purpose is to offer ever more effective solutions to JCDecaux’s stakeholders so they can leverage data to optimise their campaigns in all countries across the world. Mixing global and local data unlocks the potential of both OOH and DOOH campaigns. JCDecaux, as the most digitised global OOH company, is more confident than ever of the power of Out-of-Home in an advertising landscape increasingly fragmented and more and more digital. By developping and globalising its product offering through optimised campaigns using data and technology, the Group accelerates its transformation and will deliver increasingly impactful solutions. JCDecaux Data Solutions brings: Simplicity to scale and deploy thanks to platformization Agility to improve its solutions in an evergreen development mode Comparability that offers advertisers and agencies solutions to compare OOH performance with other media buys Transparency to understand how AI and Machine Learning (ML) are driving performance Efficiency to focus energy on delivering impact. JCDecaux Data Solutions is built around three core pillars, designed to help advertisers achieve their marketing objectives using OOH in combination with other media, particularly mobile. These are: Optimise to deliver on planning, content delivery and creativity Engage to connect with your audience more effectively and efficiently Evaluate to understand the performance of each OOH campaign JCDecaux Data Solutions is a combination of in-house products and solutions developed by JCDecaux’s data team (50 people) and 3rd party solutions, combined with local specific complementary data (Joint Industry Committees, telco, sensors, retail, etc) to guarantee the highest level of efficiency at each stage of a campaign. These solutions will always comply strictly with personal data protection rules to safeguard citizens and users, using aggregated and anonymised data only. JCDecaux Data Solutions is due to launch first in the following markets (by geographical area): France, UK, Germany, Belgium, Netherlands, Spain, Italy, UAE, South Africa, USA, Hong Kong SAR (China), Japan, Singapore, Australia, Brazil. More markets will roll out JCDecaux Data Solutions in 2022. François-Xavier Pierrel, Chief Data Officer of JCDecaux, commented: “The launch of JCDecaux Data Solutions is a new major step in the Group’s data strategy seeking to accelerate the transformation of outdoor advertising. Our objective is to expand the considerable potential of collecting, analysing and modelling data, aggregated and completely anonymised, to improve knowledge and design innovative services and solutions. JCDecaux Data Solutions delivers simplicity, agility, comparability, transparency and efficiency in executing data-driven OOH and DOOH campaigns around the world. Our global data offering, JCDecaux Data Solutions, will strengthen JCDecaux’s capacity to meet the new expectations of its clients, brands and agencies, and enlarge the Group’s ecosystem.” Key Figures for JCDecaux 2020 revenue: €2,312m – H1 2021 revenue: €1,082.3m Present in 3,670 cities with more than 10,000 inhabitants A daily audience of more than 840 million people in more than 80 countries 10,230 employees Leader in self-service bike rental scheme: pioneer in eco-friendly mobility 1st Out-of-Home Media company to join the RE100 (committed to 100% renewable energy) JCDecaux is listed on the Eurolist of Euronext Paris and is part of the Euronext 100 and Euronext Family Business indexes JCDecaux is recognised for its extra-financial performance in the FTSE4Good (4.6/5) and CDP (A Leadership) rankings, and has obtained the MSCI AAA score for the 4th year in a row 964,760 advertising panels worldwide N°1 worldwide in street furniture (489,500 advertising panels) N°1 worldwide in transport advertising with 156 airports and 249 contracts in metros, buses, trains and tramways (329,790 advertising panels) N°1 in Europe for billboards (129,970 advertising panels) N°1 in outdoor advertising in Europe (615,530 advertising panels) N°1 in outdoor advertising in Asia-Pacific (216,590 advertising panels) N°1 in outdoor advertising in Latin America (66,120 advertising panels) N°1 in outdoor advertising in Africa (22,500 advertising panels) N°1 in outdoor advertising in the Middle East (15,350 advertising panels)

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AD NETWORKS

Best Buy Launches New Advertising Business, Best Buy Ads

Best Buy | January 04, 2022

For decades, Best Buy has been helping customers discover, try, and buy some of the most innovative products out there. No one knows consumer technology — and has the deep relationships with the people who buy it — like we do. That’s why we’re excited to announce Best Buy Ads, our new in-house media company that will help shoppers discover products, services, and offers. With our deep customer insights, we will partner with relevant brands in a variety of new and holistic ways, to provide meaningful messages at the right time. We interact with our customers three billion times a year — in our stores, in their homes, and online. These relationships last longer and run deeper than most. Knowing our customers on this level means we can help other brands cut through the clutter with advertising that won’t waste our customers’ time. With Best Buy Ads, we can show more of what interests our customers, when it interests them, and even help them save money. Whether a brand sells products at Best Buy or offers complementary products and solutions our customers need, we can help them reach their audience on our own channels (think BestBuy.com or in-store) and on external sites with a broad portfolio of offerings. We have spent the past few years building a business that can analyze the data from our customer relationships and recommend relevant ways to connect with customers based on cutting-edge data science and analytics. It’s an innovative approach to advertising, in line with the innovative tech we sell. Just what you’d expect from Best Buy. Diversifying an industry, creating equitable opportunities There’s more to Best Buy Ads than connecting brands with shoppers, including an important focus on inclusion and diversity. In the advertising industry alone, according to labor market data, 73% of hires are white. We’ve pledged to do better and, last year, Best Buy unveiled a five-year plan to address underrepresentation and technology inequities as well as create educational and career opportunities for those who need it most. As part of this pledge, we announced that Best Buy will dedicate nearly 10% of its annual media spend to BIPOC media by 2025. With this in mind, and with the help of some of our partners and the Best Buy Foundation, Best Buy Ads is launching an advertising-focused Career Pathways program through our Best Buy Teen Tech Center locations across the country. The goal of this new program is to create opportunities and a pipeline of talented and diverse candidates for future advertising careers. Teens in this program will have access to internships, mentorships with professionals and paid work-based experiences all within the advertising industry.

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