Company pitches real revenue from virtual advertising

A West Hartford business is looking to represent Naugatuck when it comes to augmented reality advertising in the virtual world. The Board of Mayor and Burgesses experienced a little virtual reality during its Jan. 7 meeting with the help of Adam Reiser, director of business development for Nucleus Augmented Reality. Reiser directed board members to google the image of a dog on their cell phones. Then, using their cell phones, he made the digital image of the dog appear as if it was in the Hall of Burgesses when members looked through their camera apps. This is just one example of augmented reality, which is the display of a digital image and data on a smartphone or headset superimposed over a real-world environment. Another example of the use of augmented reality is the popular mobile game, Pokémon Go. Reiser believes this technology will grow and become more popular, especially with the advent of the more powerful wireless network, 5G, which will open up the possibility for augmented reality advertising.

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