Complaints over food and drink advertising in Ireland spiked in 2018

Irish Mirror | April 30, 2019

Complaints about food and drink advertising doubled in the space of a year, new figures show. The Advertising Standards Authority of Ireland (ASAI) said there were 289 made last year compared to just 115 in 2017. In total, there were 1,682 written complaints in 2018 concerning 1,183 advertisements across all categories - with 72 breaching the ASAI code. Food and drink adverts received the greatest number of complaints at 289, followed closely by leisure on 222 and telecommunications on 192. Among the issues raised by members of the public about food advertising were concerns about obesity and children. Leisure advertising also saw a jump in objections from the 2017 figure of 130 and telecommunications from 189.

Spotlight

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Spotlight

Rich media advertising offers a more enhanced experience to engage your construction audience; whilst the majority of content marketing involves imagery or text, rich media offers the opportunity to incorporate more advanced marketing features such as video, audio, augmented and virtual reality.

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DoubleVerify | November 16, 2022

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Pontiac Intelligence Launches A Connected TV Bidder

Pontiac Intelligence | November 08, 2022

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Viant Bolsters Legal Team With Key Appointments

Viant | September 19, 2022

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