MOBILE ADVERTISING

Comscore Announces New Agreement with Anzu for Mobile In-Game Audience Measurement

Comscore | November 23, 2020

Comscore, a confided in accomplice for arranging, executing, and assessing media across stages, today reported another consent to give Anzu, the world's in-game advertising pioneer, with Comscore's industry-driving Validated Campaign Essentials™ (VCE®) and Comscore Brand Survey Lift™ answers for versatile missions.

The gaming market is greater than the music and entertainment worlds joined, with an overall crowd beating 3 billion individuals who are extended to spend almost $175 billion of every 2020. With this extension and potential, brand publicists have begun to consider in-game advertising as a feature of their multi-pronged advertising technique, which implies that outsider estimation and benchmarking is more pertinent than any other time.

Anzu opens the assorted, hard-to-arrive at gaming crowds to brands via consistently mixing true advertisements into games in a non-meddlesome way that regards the gamer experience. With the organization among Anzu and Comscore, promoters will have the option to quantify their in-game advertising efforts progressively and assess the effect of the missions on their brands. These significant experiences will give sponsors the certainty to take advantage of in-game advertising.

Spotlight

We're bringing you more display ads for this month's Which Ad Won contest. We compare two real display ads and declare a winner based on conversions per impression, and leave it up to you to determine which ad won. Learn display ad tips and see which ad came out on top for this mobile gaming company.

Spotlight

We're bringing you more display ads for this month's Which Ad Won contest. We compare two real display ads and declare a winner based on conversions per impression, and leave it up to you to determine which ad won. Learn display ad tips and see which ad came out on top for this mobile gaming company.

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ADVERTISER CAMPAIGN MANAGEMENT

Adform FLOW wins Red Dot Award's Communication Design Category 2021

Adform | September 03, 2021

Adform FLOW, the only global, independent, and fully integrated advertising platform built for modern marketing, has won the prestigious Red Dot Design Award for outstanding Communication Design in the Interface and User Experience category. True to the competition’s guiding principle, ‘in search of good design and creativity’, the international judging panel of 24 members assessed Adform FLOW for excellence in idea, form, and impact. Factors evaluated included originality and creativity, design quality and innovation, as well as comprehensibility and emotional significance. This latest accolade is testament to Adform’s client-focused approach to technology, and central mission to reduce complexity in the ad tech ecosystem. By designing an intuitive platform that guides users along campaign workflows with AI-driven recommendations, Adform provides clients with a holistic overview of the campaign life cycle, helping them to easily drive optimisation in the most effective way. Jochen Schlosser, chief technology officer at Adform comments: “At Adform, our ongoing mission is to achieve a state of ‘Augmented Intelligence’, where the UX becomes so fluent, that human guidance and machine automation feels like a left and right hand, smoothly interoperating and simplifying all workflows within our ecosystem. While the journey is far from over, this is a moment to applaud the various teams and departments at Adform for successfully executing the vision for Adform FLOW from conception to materialisation”. Prof. Dr. Peter Zec, founder and CEO of Red Dot: “In today’s world, digital solutions are essential to the success of brands and companies – especially under the current circumstances. For the Red Dot Award: Brands and Communication Design 2021, our jury has selected only the very best projects in this area to receive a distinction. As an award-winner, Adform has proven themselves to be a company that thinks outside the box. They know how to react with agility in times of crisis and utilise upheaval as an impetus for new design approaches. They have thereby mastered important challenges while also making a valuable contribution to the evolution of society”. Adform is the only global, independent and fully integrated advertising platform built for modern marketing. Its unique enterprise technology – Adform FLOW – harnesses superior user experience and a scalable, modular and open architecture.

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Genus AI Launches New Artificial Intelligence Platform for Brands at #AW2020

Genus AI | October 09, 2020

Genus AI, an artificial intelligence company focused on scaling emotional intelligence in interactions between brands and customers to drive business growth, today announced a new Artificial Intelligence (AI) solution for e-commerce and direct-to-consumer brands, the Genus AI Growth Platform, which represents a breakthrough in the way marketers segment their customers and develop their campaign content. With a suite of AI-powered digital tools, the Growth Platform creates superior customer model, segmentation and specific content evaluation for increased campaign conversions and ROAS. "After years of working with the world's leading direct-to-consumer brands, we see that it is easy to scale the number of interactions but still very hard to scale the quality of these interactions to drive efficient growth," said Dr. Tadas Jucikas, CEO, Genus AI. "Our new Growth Platform is designed to provide a seamless integration of enriched customer data enabling brands to select the most impactful content from their vast content libraries where the platform manages multiple digital advertising campaigns. During the pandemic our technology has provided a much needed competitive advantage to brands and opened the door to one-to-one emotional intelligence at scale." One of the direct to consumer brands successfully adopting the Genus AI Growth Platform is Hunt a Killer, a popular monthly subscription gaming company.

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ADVERTISER CAMPAIGN MANAGEMENT

Boatim Introduces New Digital Brand Advertising Campaign

Boatim | January 28, 2021

Boatim Inc., an data-driven, online marketplace center for buying and selling boats and yachts anywhere on the world, presents its new digital brand advertising campaign. The campaign addresses to the worldwide boating community as a component of the progressing boating boom, initially catalyzed by the pandemic a year ago. Demand keeps on developing this year as basic requirements remain: COVID-free activities that give a break from stress, and all things being equal, give fun and exercise, such as being out on the water—particularly in the upcoming year's summer season 2021. "Boating has always meant freedom and independence. But especially now for first-time boat buyers, who'd never considered buying a boat. A new generation of captains are now getting immersed in the seafaring culture", says Patrick Burkert, Boatim's Chief Marketing Officer. Boatim will publish the campaign in February on all major digital advertising networks, as well as social media marketing channels including YouTube, Instagram, and Facebook. For the US and European rollout, the brand will initially run on a wide array of both established and new social networks and media channels, with a variety of programming, subsequently optimizing to those that perform the best.

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