CONFESSIONS OF AN ADVERTISING RECRUITER: TALES FROM THE DARK SIDE

Adage | April 29, 2019

With a tighter candidate market and industries like tech firms and consultancies vying for advertising talent, mistakes in the hiring process are costlier than ever to agencies. I agree with 360i’s Jared Belsky’s recent article and know that we can “make it better, together.” I’ve learned countless lessons from my 11 years of recruiting in the advertising industry. It seems that more teachable moments can be extracted from the difficult battles and losses than the victories. Let me share some of these lessons to better prepare you for the war on talent. First, watch what you say. An independent Midwest agency and I both lost a great candidate who was literally signed, sealed and delivered because of a slip of the tongue of the agency’s CEO. The agency interviewed the candidate by phone and in person through a rigorous process with all relevant team members. I checked his references, negotiated an acceptable employment agreement for both sides and the candidate accepted it. The agency wanted to lock him in before presenting him to the client. The client meeting went well, and they gave him their blessing.

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Although these categories typically share grains as the primary ingredients, these foods have other distinctive ingredients, variable serving sizes, and usually have different nutrition profiles. Establishing individual categories helped ensure NTL levels were specific and relevant to each category and allowed reductions and product improvements to be more robust and meaningful. For example, the Revised Criteria set the added sugars limit in the new Breads category at a significantly lower amount than what previously applied to breads as part of Category 3, which included a wide array of foods with varying levels of sweet, savory and other flavors.

Spotlight

Although these categories typically share grains as the primary ingredients, these foods have other distinctive ingredients, variable serving sizes, and usually have different nutrition profiles. Establishing individual categories helped ensure NTL levels were specific and relevant to each category and allowed reductions and product improvements to be more robust and meaningful. For example, the Revised Criteria set the added sugars limit in the new Breads category at a significantly lower amount than what previously applied to breads as part of Category 3, which included a wide array of foods with varying levels of sweet, savory and other flavors.

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Mediavine | November 16, 2021

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