Court forbids Amazon to advertise in Google search with a brand owned by a retailer

The German Federal Court of Justice Der Bundesgerichtshof this week decided that a trademark owner can oppose the use of his brand keyword in an advertisement on Google search. The opposition is valid when the advertisement is misleading due to the ad design and when customers are led to the offer of third-party products. Ortlieb took the case to court against Amazon, after realising that Amazon was advertising on the search terms “Ortlieb bicycle bag”, “Ortlieb luggage bag,” and “Ortlieb outlet.” Amazon was linking the search ads for these keywords to amazon.de, showing other manufacturers besides Ortlieb products.

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Stagwell (STGW) and MNTN Partner to Forge a Unified Performance Marketing Ecosystem for Brands

PR Newswire | January 12, 2024

Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, is partnering with connected TV (CTV) advertising leader MNTN to broaden the market of performance advertising for brands. With the partnership, brands will now have access to a comprehensive set of buying solutions that combine the best of MNTN's Performance TV platform with Stagwell Marketing Cloud products, providing added streaming, performance PR and performance influencer capabilities in a one-stop shop. Stagwell and MNTN's strategic partnership allows for a more unified approach to brand and performance media, offering brands access to advanced technologies and a comprehensive suite of tools enabling brand campaigns on television to now seamlessly coexist with other digital channels. "For too long, brand and performance media have battled to co-exist in an industry that worships creative ideas and measurable metrics separately," said MNTN President and CEO Mark Douglas. "Now Stagwell's performance-focused clients can see their brand campaigns at work through MNTN Performance TV and not only qualify but quantify results of traditionally less measurable media." "Stagwell believes all media is performance media, and our partnership with MNTN is our next step in creating an integrated ecosystem of technology and media solutions that enable speed to market, improved outcomes, and ultimately, scaled brand performance for clients," said Stagwell Chairman and CEO Mark Penn. "In combination with SMC tools, including social, streaming, and PR capabilities, brands can now attach metrics to their big marketing ideas in a granular way." Meeting Client Demands The partnership between Stagwell and MNTN Performance TV addresses the growing importance of performance advertising for modern brands, offering a comprehensive suite of buying solutions that feature cutting-edge targeting, measurement, and automated optimization technology. The collaboration introduces an innovative approach to television advertising, offering brands metrics that matter together – reach and revenue. Expanded Toolset MNTN clients will now benefit from an enhanced suite of tools, incorporating products from the Stagwell Marketing Cloud. This includes: PRophet, a generative and predictive AI platform for PR professionals Koalifyed, an influencer discovery and campaign management platform ReachTV, the largest streaming television network targeting travelers in airports Together, Stagwell and MNTN aim to meet the evolving needs of modern brands in a performance-driven landscape. Stay tuned for insights from Stagwell's Mark Penn and MNTN's Mark Douglas at CES next week, where they will discuss the power of this collaboration. Brands and/or journalists interested in connecting on the ground should contact ces2024@stagwellglobal.com for more information. About MNTN MNTN is the Hardest Working Software in TV, bringing unrivaled performance and simplicity to Connected TV advertising. Our self-serve technology makes running TV ads as easy as search and social and helps brands drive measurable conversions, revenue, site visits, and more. MNTN is one of Fast Company's Most Innovative Companies of 2023 and was recently named one of the Next Big Things in Tech for its upcoming VIVA creative suite. For more information, please visit https://mountain.com/. About Stagwell Stagwell (NASDAQ: STGW) is the challenger network built to transform marketing. We deliver scaled creative performance for the world's most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.

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Ad Tech and Martech, Advertiser Platforms

Jasper Expands by Acquiring Image Platform Clipdrop from Stability AI

PR Newswire | February 23, 2024

Jasper, one of the world's biggest generative AI app companies, has announced that it has reached an agreement to acquire Clipdrop, an AI image creation and editing platform, from Stability AI. This acquisition signifies a significant step forward in Jasper's capacity to deliver the most comprehensive, multimodal copilot for enterprise marketing teams. Clipdrop is an image creation and editing platform used by millions of creative designers and brands worldwide. Founded in 2020 by Google alumni Cyril Diagne, Damien Henry, and Jonathan Blanchet, Clipdrop enables users to edit existing images, create new ones, and develop an expansive number of variations in size, detail, and style. For marketers and brand leaders, this technology can be a catalyst for accelerating their ad strategies and developing on-brand creative. "Marketing is visual," said Timothy Young, CEO of Jasper. "The addition of Clipdrop to Jasper will advance our vision to be the most comprehensive end-to-end marketing copilot in the industry, powering all the formats, channels, and functions enterprise marketing teams need. A copilot this robust will enable the enterprises we serve to go beyond simple AI prompts to achieve more personalized marketing, better informed automation, and improved optimization across their entire strategy." The Clipdrop team will join Jasper effective immediately and continue to lead research and innovation on multimodality in Jasper from their headquarters in Paris, which has become a hub of AI innovation in Europe. With this acquisition, Jasper expands its footprint to Europe and plans to continue to invest there from both a talent and customer acquisition standpoint. The company is eager to contribute to Paris's vibrant AI community. "Jasper has been a valued partner, leveraging Stability AI models for many years," said Emad Mostaque, CEO of Stability AI. "We're thrilled to see Clipdrop expand their offering by joining forces with Jasper. We will continue to partner with Clipdrop on research and deliver our cutting-edge models to their platform." "We are excited about what Clipdrop technology can do inside Jasper's copilot for marketing teams," said Damien Henry, Clipdrop co-founder. "There are natural synergies between the two companies and a clear focus on creating the best multimodal platform for marketers. We can't wait to get started." In addition to leading further development of AI-assisted image creation and editing, Damien Henry will play a larger leadership role in research and innovation for the entire Jasper product. The acquisition of Clipdrop closed on February 20, 2024. Business customers will be able to access it through the Jasper API immediately, over time the functionality will be more deeply integrated into the copilot. Individuals can still purchase Clipdrop as a standalone product via Clipdrop.co

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Emissary Launches Innovative Sales Intelligence Platform, Emissary Knowledge, Giving Sales Leaders an Information Advantage.

PR Newswire | January 03, 2024

In a significant evolution of the sales intelligence marketplace, Emissary today unveiled Emissary Knowledge. Unlike conventional intelligence tools which scrape publicly available information from the Web, Emissary's firsthand insights are sourced directly from executives who worked inside target accounts - drilling into the realities of what, why, and how target accounts buy technology. "With Emissary Knowledge, salespeople learn more in minutes than they can they glean from hours of traditional research and weeks of discovery calls" notes Emissary CEO, Tony Jaros. "Emissary gives sales teams an edge with insights direct from the people who know." Key features include: Broad account coverage— Emissary focuses on2.5kof the world's most complex, and sought after, accounts across 21 industries. First-hand expertise— Emissary collects insights directly from thousands of tech buyers (IT, Engineering, Security, Data, Product and Operations) who have worked inside these accounts, ensuring accurate and detailed insights. Sales-specific insights— Unlike sanitized 10-K generalizations, Emissary curates insights specifically for sales tasks: qualification, prospecting, account planning and deal pursuit. Clarity on tech purchasing— Emissary Knowledge shares selling tips collected from account experts, as well as insights into an account's drivers of tech spend, tech biases and preferences, buying processes and vendor alignment. Access to deal coaches— If users want to speak with our experts, they can, using our Emissary Coach service. Both Emissary Knowledge and Emissary Coach are available immediately. Visit emissary.io and learn how sales leaders use Emissary to give their teams an information advantage. About Emissary Emissary is a sales intelligence provider that gives sales teams an edge with insights direct from the people who know. Founded to empower teams with a holistic, human-centric set of assets, Emissary addresses information gaps with the only thing that can: firsthand insights, directly from the source. Connect with us at emissary.io.

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