Creating and Maintaining a Cohesive Digital Brand Image

winkreport | March 08, 2020

Visual consistency is about perception. It’s the ability to pick out, recognize, and immediately understand something you see. Coca-Cola is a great example of a digital brand. You can instantly recognize the simple, iconic red and white colors paired with its cursive font anywhere and in any language. Even for its holiday campaign, Coca-Cola used its colors to its advantage. Remember the famously adorable polar bears wearing red scarves that stood out from its soft, white fur and snowy background? Classic. This goes to show the power of strong, cohesive branding. Customizing the language, photography, color palette, layout, and written content of your brand’s digital marketing materials can go a long way. In fact, a recent study by LucidPress discovered that consistent brand presentation increases overall revenue and growth by 33%.

Spotlight

According to a new report from Wordstream, “it’s the year of mobile payments, mobile recruiting, mobile advertising.” This week, MAW delved into what’s hot in mobile search advertising and shared an insightful new infographic with the marketing community. “In search, SERPs have been advancing efforts.

Spotlight

According to a new report from Wordstream, “it’s the year of mobile payments, mobile recruiting, mobile advertising.” This week, MAW delved into what’s hot in mobile search advertising and shared an insightful new infographic with the marketing community. “In search, SERPs have been advancing efforts.

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