Criteo, MoPub see 90% jump in conversions with in-app native ads

mobilemarketer | August 28, 2019

Ad-tech firm Criteo saw click-through rates (CTRs) for in-app native advertising on MoPub, the Twitter-owned mobile monetization platform, that were four times greater than for banner ads, per an announcement. Total conversions for Criteo advertisers on MoPub inventory jumped 90% in Q2 2019 from the prior year. MoPub's publisher partners generated a cost-per-impression (CPI) from Criteo that was 45% higher than the average for programmatic ad exchanges. Criteo's app business grew 54% in the past year, said the company's EVP of global supply Marc Grabowski. Criteo plans to work with MoPub to scale upward and provide more formats, including video, to advertisers through real-time in-app bidding in the coming months, per the announcement.

Spotlight

Many business are confusing marketing and advertising. Yes, they are related but in today's modern environment these two things have taken on different meanings, purposes and results. Learn what these differences are so that you can be more aware of how to utilize them to make more money and build better profits for your business.

Spotlight

Many business are confusing marketing and advertising. Yes, they are related but in today's modern environment these two things have taken on different meanings, purposes and results. Learn what these differences are so that you can be more aware of how to utilize them to make more money and build better profits for your business.

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PROGRAMMATIC ADVERTISING

Adverty Announces Partnership with InMobi to Enable More Advertisers to Leverage Market-leading Programmatic In-game Offering

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Adomni to Intersperse Curated Moving Image Artworks from Niio into the Digital out of Home Advertising Loop

Adomni | September 03, 2020

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