Frost & Sullivan | October 21, 2020
Based on its recent analysis of the North American creative intelligence market, Frost & Sullivan recognizes VidMob with the 2020 North American Technology Innovation Leadership Award. VidMob's Agile Creative Studio platform identifies the creative drivers of marketing performance and delivers optimized ads to support digital media campaigns. The company's creative intelligence solution reveals the visual elements in ads that impact consumer response. "VidMob pioneered AI that can measure creative performance so marketers can optimize ad design. This is yielding meaningful improvements in campaign ROI and changing the very nature of the creative process," said Hiten Shah, Senior Analyst. "The platform monitors, in real-time, how visual attributes of an ad, like people, objects, logo, color and text, contribute to or detract from business outcomes so ad creative gets better throughout the life of a campaign." Beyond providing creative intelligence for marketers, VidMob's platform connects brands to a global network of elite content creators trained on the latest best practices for every digital media channel. These creators use real-time creative insights to rapidly optimize ads. Agile Creative Studio serves as a powerful collaboration tool for brands, which is a crucial advantage as data privacy regulations force marketers and social media channels to change their data management practices. The platform also provides a wide range of functionalities, such as automated quality assurance, creative asset management, and access to an extensive library of stock footage.
AdQuick.com | November 11, 2020
AdQuick.com, the North American pioneer in out-of-home promoting programming, declared the launch of AdQuick Self-Service, another contribution that gives people, sponsors and their offices admittance to countless bits of out-of-home media through a natural guide based, UI and online business style checkout. By smoothing out complicated work processes, AdQuick Self-Service enables clients to rapidly add out-of-home media to balance their omni-channel crusades.
"While today's world feels uncertain, our mission at AdQuick remains the same. We want to make out-of-home advertising easy for everyone," said Chris Gadek, head of growth at AdQuick. "At a time when our customers are looking for every opportunity to shave time off their media planning cycles or make a statement with OOH advertising, AdQuick Self-Service is here to help, while driving additional revenue to our media owner partners."
To launch an out-of-home advertising campaign, clients essentially explore to their ideal market, add the media they need to book to truck, input their installment subtleties, and transfer their plan resources for the stage. From that point, plan resources are directed to the AdQuick.com media proprietor accomplices for endorsement. When affirmed, clients get notice that their mission is all set live.
"Whether the user is a small business owner targeting the area surrounding their physical location, or an agency targeting multiple cities on behalf of a client, AdQuick's Self-Service makes buying OOH advertising easy and accessible for all," said Gadek.
As the publicizing business keeps on advancing because of COVID-19, AdQuick.com is organizing building arrangements and highlights to quicken out-of-home promoting's unavoidable computerized change.
In June, AdQuick.com launched a Programmatic DSP for Digital out-of-home (DOOH) media close by an industry first continuous attribution dashboard for out-of-home promoting efforts. AdQuick Self-Service is the following advancement in the company's assisted item guide the same number of brands and organizations keep on putting resources into out-of-home media arrangements that organize value straightforwardness, speed of execution, and mission quantifiability.
About AdQuick, Inc.
AdQuick.com is the easiest way to purchase and measure outdoor advertising and is building the operating system to bring the OOH industry online. It is the first company to allow anyone to complete the full cycle of booking outdoor ads online, and connects advertisers and agencies to OOH media owners anywhere in the U.S. and abroad. Founded in Los Angeles in 2016 by former Instacart executives, AdQuick.com's mission is to make OOH advertising more transparent, easier and effective through advanced machine learning-driven, high-touch campaign building technology. AdQuick.com was named in the top ten Best Places to Work in 2020 by Los Angeles Business Journal and is currently available in the US, Canada, UK, Germany, Australia and 12 other countries.
Triller | October 05, 2020
Triller announced today its partnership with digital advertising company Consumable. This will further monetize the Triller platform, by inserting programmatic advertising between Triller's short-form video content units. Included in this year's Inc 5000 list, Consumable is an ad technology platform that pairs engaging bite-size content with digital display and video ads. With a unique understanding for user's relatively short attention span, Consumable prides itself on creating advertisements that can catch the attention of even the most difficult to engage consumer. "This is an exciting partnership given our collective focus on delivering innovative, bite-sized content. It combines Triller's short-form entertainment with Consumable's short-form digital advertising to deliver the first social video discovery platform on media publisher websites," said Mark Levin, CEO of Consumable. "We are confident that our more than 250 million users across the top Comscore Publishers will realize the benefits of Triller's highly engaging and relevant social content." "Triller continues to grow exponentially and we're equally focused on creating a great user experience with creating a sustainable business model that is profitable. This partnership with Consumable is another step in achieving that goal, as it will create scalable monetization opportunities," said Triller CEO Mike Lu.