AD NETWORKS

Crystalead Announces Short-Term Campaigning Programs, Tailored for Holiday Season

Crystalead | January 04, 2021

In anticipation of the 2020 holiday season, digital marketing firm Crystalead has reported it is putting an accentuation on shorter-term campaigning plans, intended for more quick income. This is an aftereffect of a rising interest for this sort of movement among new clients, just as an agreement that this holiday season will be not the same as others.

At the base of lead generation lies the agreement that in the present reality, online advertisements are adequately not to bring a deal to a close. Publicists need to consider new ideas to sell and to expand the quantity of bring clients back. That is the reason they should zero in on drawing in with likely purchasers to pick up contact subtleties from them. At that stage, 'offline' marketers come into play and do their magic via phone calls or direct meetings.

In Crystalead's foundation and with an underlying spending plan, online campaigners can make and distribute crusades utilizing a basic, 3-step funnel. The outcomes comes as commissions for each lead created and submitted to the publicizing industry. Presently campaigners can design their missions in a way which can assist them with performing help cover uses having to do with the Christmas season, for example, gift shopping, vacation planning and so on.

Spotlight

The star of today’s digital marketing arena is pay per click advertising. When someone wants to advertise on the internet, they run straight to Google, Bing, or another ad center to buy PPC ads. Depending on your specific conversion rate and click/call costs, you may find that your calls cost less per conversion than clicks. With a cost of $1 per click, and a conversion rate of 2%, you're paying $50 per conversion. With a cost of $10 per call, and a conversion rate of 40%, you're paying $25 per conversion.

Spotlight

The star of today’s digital marketing arena is pay per click advertising. When someone wants to advertise on the internet, they run straight to Google, Bing, or another ad center to buy PPC ads. Depending on your specific conversion rate and click/call costs, you may find that your calls cost less per conversion than clicks. With a cost of $1 per click, and a conversion rate of 2%, you're paying $50 per conversion. With a cost of $10 per call, and a conversion rate of 40%, you're paying $25 per conversion.

Related News

IAS Announces Agreement with the Microsoft Audience Network to Provide Brand Safety for Native Ads Across Desktop and Mobile Web

IAS | September 28, 2020

Integral Ad Science (IAS), the global leader in digital ad verification, today announced the first platform-wide agreement with the Microsoft Audience Network to exclusively provide brand safety for native ads across desktop and mobile web. This integration uses IAS's predictive technology and real-time data to ensure that all campaigns activated through the Microsoft Audience Network are brand safe on a pre-bid basis. Microsoft's Audience Network reaches millions of customers through Microsoft owned and operated sites like MSN, Outlook.com and Microsoft Edge, as well as trusted third-party publishers. With IAS's pre-bid integration, advertisers will now have an additional layer of brand protection to confidently deliver their messages in trusted environments. The integration, which comes at no added cost to marketers, will automatically filter out high-risk inventory before the bid is even placed, further enhancing the Microsoft Audience Network's offerings of contextual native placements. "I'm thrilled that IAS is the first platform-wide brand safety partner across the Microsoft Audience Network. This means that we can provide the highest level of brand safety coverage for marketers across this inventory," said Lisa Utzschneider, Chief Executive Officer, IAS. "The best part, IAS brand safety controls are automatically included for every Microsoft Audience Network advertiser at no incremental cost to them." With consumers spending more time online than ever before, it is crucial for marketers to make connections with their respective audiences in high-quality trusted environments in order to get strong returns from their media investment. In a time when performance and efficiency are top-of-mind, IAS gives advertisers the most accurate and comprehensive coverage to ensure their message makes the maximum impact.

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AD NETWORKS

NBC's TODAY Joins the Ad Council for New Public Service Ad Empowering Girls in STEM

Ad Council | February 14, 2022

This Sunday before the start of Super Bowl LVI, NBC's TODAY will debut a new television public service ad (PSA) featuring the show's anchors to encourage girls throughout the country to pursue their interests in STEM—science, technology, engineering and math. The spot, a part of the national She Can STEM campaign, was created by ad agency Deloitte Digital in collaboration with the Ad Council, a non-profit and leading producer of social impact campaigns for 80 years, and IF/THEN, an initiative of Lyda Hill Philanthropies. The PSA features TODAY anchors Savannah Guthrie, Hoda Kotb, Al Roker, Craig Melvin and Carson Daly. In an on-set daydream of Guthrie's, the spot humorously envisions the anchors as students in a 1970s classroom talking about what they hope to be when they grow up. In the dream, modern STEM careers are possible and female classmates name cool careers from today that you can pursue through an interest in STEM. The PSA also features STEM role models Tiffany Kelly, Mitu Khandaker, and Karina Popovich who are part of the AAAS IF/THEN Ambassadors Program to encourage more young women to explore careers in STEM. The PSA ends with "STEM has come a long way. She Can STEM." and directs audiences to SheCanSTEM.com where they can start exploring stories of diverse STEM role models. The new PSA will debut between noon and 3 p.m. ET on NBC during Super Bowl Sunday. NBCUniversal donated airtime for the :30 spot to air two times. Additionally, this morning and on Monday, TODAY will feature the PSA in two segments, including a behind-the-scenes "making of the PSA" segment showing the collaborative effort of the campaign development process with the anchors, and Mitu Khandaker discussing her experience as a STEM role model and the importance of this issue. "So many kids start off with big dreams, dreams that can help our world be more innovative, collaborative and cutting edge, but then they get discouraged along the way. Together with TODAY, Deloitte Digital, IF/THEN and NBCUniversal, we're working to keep those dreams alive," said Lisa Sherman, president and CEO of the Ad Council. "With the She Can STEM campaign we can show girls, non-binary youth, and trans youth that their passion in STEM can become a reality. We are so grateful for this extraordinary collaboration." Women make up half of the total college-educated workforce in the U.S., but they only constitute 27% of the STEM workforce, according to the U.S. Census Bureau. Research shows that many girls lose interest in STEM as early as middle school, and this path continues through high school and college, ultimately leading to an underrepresentation of women in STEM careers. She Can STEM aims to dismantle the intimidating perceived barrier of STEM fields by showing girls, non-binary youth, and trans youth how fun, messy and accessible STEM can be, encouraging them to dive in, no matter where they are in their STEM journey. "We are honored to partner with the Ad Council and shine a spotlight on the impact of empowering girls and diverse individuals in their STEM journey. By combining compassion, creativity and credibility, this mission will be showcased on the biggest stage for millions of people across the country tuning in on Super Bowl Sunday," said Linda Yaccarino, Chairman of Global Advertising and Partnerships at NBCUniversal and current Board Chair of the Ad Council. "NBCUniversal is committed to reflecting diverse voices, representation, and action in our content and work with advertisers to bring that trusted content to our viewers. All over the world, what we share shapes culture, entertains people and informs them of today's most critical topics." Deloitte Digital, working in collaboration with Ad Council and TODAY's team, created and produced the PSA, working with director JJ Adler of Ruckus Films. Deloitte Digital Chief Creative Officer Leslie Sims stated, "When our friends at the Ad Council came to Deloitte Digital with the opportunity to work with the hosts of TODAY for the Super Bowl, we were all in. The assignment, excite girls about STEM and let kids see the fun careers out there, was like winning the lottery. With a week and a half from brief to shoot, we created a spot focused on the real stars—the kids. It's pretty much been a week of nonstop laughing." Deloitte Digital has been actively involved with Ad Council and She Can STEM since 2019, creating award-winning creative to encourage girls to pursue STEM education and careers. Following Sunday's debut of the new PSA, the spot will be distributed to NBCUniversal stations nationwide for future airings throughout 2022. NBCUniversal is also featuring content about the PSA and the importance of STEM for girls on TODAY.com. "STEM is everywhere – whether you have a career in television journalism, video game design, or vaccine research – and we are proud to collaborate with the Ad Council and NBC's TODAY to put a spotlight on women with fun, relatable, and world-changing STEM careers," said Lyda Hill, founder of Lyda Hill Philanthropies and founder, IF/THEN Initiative. "If you're watching television and you see role models who look like you doing groundbreaking work, you begin to believe, `If she can do it, then I can do it.'" Since the launch of She Can STEM in September 2018, the campaign has been supported by a variety of corporate, nonprofit and media partners. The current funder of the campaign is IF/THEN, an initiative of Lyda Hill Philanthropies. Nonprofit partners include Black Girls Code, ChickTech, Girl Scouts of the USA, Girls Inc., Girls Who Code, National Center for Women & Information Technology, The New York Academy of Sciences and Society of Women Engineers. The Ad Council The Ad Council is where creativity and causes converge. The non-profit organization brings together the most creative minds in advertising, media, technology and marketing to address many of the nation's most important causes. The Ad Council has created many of the most iconic campaigns in advertising history. Friends Don't Let Friends Drive Drunk. Smokey Bear. Love Has No Labels. The Ad Council's innovative social good campaigns raise awareness, inspire action and save lives. To learn more, visit AdCouncil.org, follow the Ad Council's communities on Facebook and Twitter, and view the creative on YouTube. Deloitte Digital Deloitte Digital helps companies create new growth by elevating the human experience — with connected ideas, technology and talent. Our ambition is to make the best customer-oriented organizations in the world. Alongside all of Deloitte, we foster the connections necessary to shape a better future for our clients, our culture, our society and our planet. NBCUniversal NBCUniversal is one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks, and a premium ad-supported streaming service. NBCUniversal is a subsidiary of Comcast Corporation.

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Google Announces Starting November 1st, Advertisers in the UK, Austria and Turkey Will Be Absorbing the New Digital Service Tax Costs

Google | September 10, 2020

Following suit with Amazon’s move, advertisers in the UK, Turkey, and Austria are going to feel the impact of the UK’s new Digital Service Tax (DST). The additional cost will be passed directly through to advertisers. The fees will kick in starting November 1. Advertisers running ads in Austria and Turkey will have a 5% tax, and advertisers in the UK will have 2%. The main target of the DST are the large digital media companies, namely Google, Amazon, and Facebook. The threshold is for digital companies that have at least £500m in revenue, and specifically £25m in the UK. Amazon announced the increase in August, with a start date of September 1. Their fee applies to a range of their services, which differs some from a more straightforward ad environment such as Google Ads. Due to their e-commerce footprint, the fees applied will include FBA (Fulfillment by Amazon) and fulfillment fees. Facebook hasn’t issued a statement yet, but it’s widely expected they will issue a similar statement and process.

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