ADVERTISER PLATFORMS
Viamedia | February 02, 2023
On February 01, 2023, Viamedia, a major independent cross-media local advertising company, has announced significant growth in its managed services of inventory, operational execution, and advanced advertising to its clients with its robust full stack advertising platform.
It offers Multichannel Video Programming Distribution (MVPD) options for in-home sales, managing backend operations like technical integration, video encoding, sales automation, billing services, order management, financial reporting, and ad insertion, as well as increasing local, national, and political services' sales with direct response.
It saves costs and increases monetization on advertising solutions for cable, telecommunication, OTT, or premium video providers, reducing employee costs, ad sales complications, and cross-channel marketing. In addition, it can include and exclude all technology requirements for advertising with its operational management software and Network Operations Center (NOC), which serves all markets.
Telecommunications Product Manager of Frankfort Plant Board, Harvey Couch, said, "Partnering with Viamedia has allowed us to maximize efficiency of all operations so we can focus on providing our community with the best services and customer support. With Viamedia's advertising technology, we can maximize all revenue streams and easily scale our business moving forward without worrying about additional manpower. It truly is a win-win situation."
(Source – Business Wire)
Dave Solomon, President, and CEO of Viamedia, said, "This past year was a remarkable period for strengthening Viamedia's existing partnerships and establishing new ones, truly illustrating how our technical and operational capabilities can integrate with any provider's existing infrastructure." He added, "Managed services fill the gaps for our clients that don't have the staff or expertise required to own their regional or local media strategy and execute it fully."
(Source – Business Wire)
About Viamedia
Viamedia, headquartered in Lexington, Kentucky, has been one of the largest independent advertising service providers since 2001.It advertises more than one million daily ads in about 130 zones across 28 states, with more than 60 markets nationwide. It engages all TV audiences with a single sales platform for over 6,000 local, regional, and national advertisers. In addition, it provides cross-media advertising solutions based on impressions generated, which fill the gap between the advertising process of linear TV and digital programming. Its cloud-integrated patent platform QTT® employs a self-owned technology stack for rich data ad campaigns targeting dynamic ads via linear TV.
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ADVERTISER CAMPAIGN MANAGEMENT
DoubleVerify | February 17, 2023
DoubleVerify, a software solutions provider for digital media, has recently launched its solution for scaling viewability on the Connected TV (CTV) for advertisers, measuring the delivery through its DV Authentic Ad platform and MRC-accredited metric to ensure media quality across digital environments of the CTV.
This solution will help advertisers and ad brands to set a consistent standard for media quality across all digital environments with CTV and make advertisers understand the impact of the ads, even if the TV is disconnected. The authentic ad is visible fully to a real person, brand, and digital environment.
Advertisements are created to raise awareness of the company's new product or service, even to change one's brand perception. Their viewability is a critical key performance indicator for advertisers in all digital media platforms. It is a misconception that all the CTV ads are, by default, viewable. A survey conducted by DoubleVerify in 2022 states that one of the four top-performing CTV digital environments and applications continued to play advertisements even after the television was off. This issue is known as "TV off." Another industry study suggests that this challenge will cost advertisers more than 1 billion dollars as ad waste in CTV.
CEO of DoubleVerify, Mark Zagorski, said, "As CTV impressions continue to be sold at a premium, brands need insight into which platforms and environments offer the best viewability rates." He added, "To that end, we're excited to launch this first-of-its-kind solution and continue to lead in measurement and innovation for CTV buyers. This release enables advertisers to address growing challenges in CTV, such as the "TV off" issue and offers insight into whether ads had the opportunity to make an impact across digital environments in a consistent manner. This capability also provides measurement parity across multi-screen campaigns, allowing advertisers to make better-informed campaign optimizations and increase budget efficiencies."
(Source – Business Wire)
About DoubleVerify
DoubleVerify, a software platform for digital media solutions, makes digital advertising stronger and safer through its services like impression quality and audience quality solutions for brand marketers, brand safety and fraud protection, transparency and accountability to digital media, and ad viewability. There should be a fair value exchange between sellers and buyers of digital media. The Fortune 500 advertisers trust it for data and analytics, driving campaign quality and effectiveness and increase return on digital advertising investments worldwide. It provides authentic independent third-party measurement solutions to brands and agencies in all advertising platforms, including CTV.
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ADVERTISER CAMPAIGN MANAGEMENT
AppLovin | February 03, 2023
One of the most popular mobile marketing and monetization platforms, AppLovin, has recently released its Creative Trends Report 2023, which lists the best performance-driven mobile ad trends for the year. This report will help mobile app developers and vertical marketers come up with creative ideas for their mobile ad campaigns.
To prepare this report, AppLovin’s in-house creative agency, SparkLabs, collected data from more than 200 applications, 267 installations, 22.4 billion clicks, 52.3 billion impressions, and tens of thousands of creatives in 2022 and researched the variables and influencing ideas that generated the highest return on investment (ROI), click-through rate (CTR), investor relations (IR), and return on ad spend (ROAS). The analysis shows that customization of an environment, character, or item, dramatic story narratives, real-time feedback, and voiceover messaging encourage more engagement.
CMO of AppLovin, Katie Jansen, said, "Our goal with this report is to provide marketers and developers insights and inspiration for achieving increased success for mobile ad campaigns. The report is packed with proven performance-driven ad concepts that have generated significant lift for their campaigns by capturing the majority of ad spend." She added, "Putting the best creative pieces together doesn’t always guarantee a win. To ensure that your ads are consistently high-performing, you need a combination of performance-driven analysis and continuous iteration and testing to find an optimal creative strategy for your app."
(Source – Business Wire)
About AppLovin
Headquartered in Palo Alto, California, AppLovin provides business insights, marketing technologies, full-stack solutions, user acquisition, monetization, and measurement to resolve mission-critical functions. Through its analytics and performance data, it offers creative strategies, suggests variables, and identifies key points that will optimize gaming campaigns and advertising strategies. Since 2012, it has been assisting popular applications and game studios to prosper worldwide by offering solutions to increase average revenue per daily active user (ARPDAU), ad impressions, valuable users, in-app purchases (IAP), and reach. Its products are AppDiscovery, MAX, AppLovin Exchange, SparkLabs, and Adjust.
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