AD NETWORKS

CSI to Invest More in B2B Payments for Advertising and Media

CSI | December 22, 2020

Corporate Spending Innovations (CSI) has reported that it will spend more to support its cloud-based administrations for B2B payments for advertising and media needs, an organization public statement says.

President David Disque considered it a "key focus" for the organization to help put resources into media payments, which could support speed and productivity.

“This investment in innovation will enable CSI to continue to advance our market-leading position in media and advertising — delivering solutions that increase efficiency, reduce costs, and bring transparency and real-time analytics to all media payments (digital, TV, outdoor, print, and radio).”

CSI works with a few huge media platforms and has worked with organizations of all sizes for quite a long time, the delivery says. The organization is channeling capital into item advancement and is turning out more approaches to amplify card spend improvement.

Liane Sanson, divisional president of media sales and operations, said the organization was " launching exciting enhancements to our data analytics solution that will take actionable data to the next level for our clients and partners,” the release says.

“Our goals are to enhance the customer’s experience and provide transparency and accountability on CSI’s efforts in an interactive way,” she said, according to the release. “We plan to deliver vital data that will assist CFOs in making more informed decisions on targeting suppliers, optimizing payment mix, increasing spend, and improving cash flow.”

Disque, keeping in touch with PYMNTS recently, said the main change made in light of the pandemic has been the need to move to advanced methods for payments. He said the organization put a high need on conveying unmistakably about the digital payments circumstance and the advantages of working distantly.

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Marketing has always been driven primarily by human beings. Not anymore. Marketing is now more than ever driven by advanced technology. How do we marry marketing technology with human touch and deliver the ultimate customer experience?

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