Ad.net, the ad technology leader in engaging users at their moment of maximum intent, today announced the appointment of David Bell to the company’s board of directors. Bell brings his expertise in technology, media, marketing, and publishing, having spent his career advising the world’s largest advertisers and technology companies as they’ve scaled their businesses.
Bell has over 40 years of advertising industry experience, having led as CEO for the renowned Bozell Worldwide, True North Communications, and The Interpublic Group. He is Founder Chairman of Gyro, the largest independent global creative agency dedicated exclusively to business-to-business marketing, as an independent director of Madison Logic, the leader in account-based marketing, on the boards of dstillery, Creative Realities, and Kin and Carta plc. Notably, he served as senior advisor to AOL during its IPO, sale to Verizon and acquisition of Yahoo. Mr. Bell was inducted into the Advertising Hall of Fame in 2007.
“Our industry-leading advertising and ecommerce technology provides advertisers with a platform to exceed their customer acquisition goals while providing extraordinary value to our publishing partners,” said Ad.net CEO, Jon Waterman.
“Our industry-leading advertising and ecommerce technology provides advertisers with a platform to exceed their customer acquisition goals while providing extraordinary value to our publishing partners,” said Ad.net CEO, Jon Waterman. “With David’s leadership and guidance, we are supremely positioned to develop strategies to help advertisers hit their return on ad spend goals at scale, and publishers’ incremental monetization performance.”
“Ad.net operates at the intersection of intent and audience, an area that is becoming increasingly important to advertisers looking to build diversified customer acquisition strategies,” said Bell. “Ad.net is fulfilling an important need in the ad tech industry. I’m excited to be helping it scale.”
Ad.net is the intent marketplace outside of Google and Bing where brands acquire new customers online. Ad.net provides a performance-driven approach to reaching the right customers throughout their purchase journeys. Founder led since 2001, the company is headquartered in Los Angeles, California.