Advertising Research Foundation | March 07, 2022
Here are the marketing and media events you need to watch out for this week:
The 2022 Academy of Country Music Awards telecast. Stream it on Amazon Prime Video at 8 p.m. ET.
The Advertising Research Foundation will start its two-day Shopper 2022 virtual conference (noon to 1:30 p.m. ET each day). It will feature presentations and panels by Melanie Babcock, VP of Integrated Media for The Home Depot; Aaron Sobol, Head of U.S. Investments and Partnerships for Unilever; and Vita Molis, Head of Research and Insights for Global Business Marketing at TikTok, among others.
Petco, a retailer which recently transitioned into a health and wellness destination, will report its fourth-quarter earnings. During the pandemic, it saw a sales jump as more Americans adopted furry companions. Petco has been working to replicate such success into new efforts such as a shop-in-shop pilot program with Lowe’s.
It’s International Women’s Day. Brands that are showcasing their support this year include LinkedIn, HCL, and John Deere.
The Collage Group, a consumer research organization, will host a webinar on health and wellness across races and ethnicity. This event shall provide research around how brands can capture consumer attention in the healthcare domain.
Campbell Soup Co. will share its financial results for its fiscal second quarter. Brands like Goldfish and Pepperidge Farm are powering the company, while it is undertaking another round of pricing increase.
Ad Age will host In Depth: Unlocking the Metaverse, a virtual conference for marketers looking to explore branding in virtual worlds. Avery Akkineni, President of VaynerNFT; Tressie Lieberman, VP of Digital Marketing and off-premise at Chipotle Mexican Grill; and Caty Tedman, Head of Partnerships at Dapper Labs will be the speakers.
SXSW will begin in Austin, Texas and run through March 20. Hot topics like metaverse and NFTs will be discussed.
The 27th Critics' Choice Awards telecast will air on Sunday at 7 p.m. ET on TBS and The CW.
Vidy | December 29, 2020
Vidy, the world's first blockchain-powered decentralized video advertisement network, has launched its own crypto assets, called VidyCoin.
Vidy's Founder and CEO, Patrick Colangelo said, "At Vidy, we put the power of your data and earning potential back on your hand. So, users can earn money while watching video and surfing the web, right at home."
When users play a video ad, they will be rewarded with VidyCoin, which can be utilized for buying goods in the Vidy organization, running advertisements or gaining admittance to publishers' premium features.
In late November 2020, Vogue Singapore turned into the principal significant distributer to use VidyCoin to remunerate clients and force nearby buys. Inside five days, 30 imperceptible miniature recordings implanted by Vogue Singapore got 400 million seconds of dynamic perspectives, and the VIDY Wallet got 78,000 new registrations.
Cognizant that if these numbers were replicated across Vidy's 100+ publishers, it may pack the Ethereum network, the team changed over VidyCoin into a double token ecosystem, namely VIDY and VIDYX.
Ampersand | September 18, 2021
Ampersand, the audience-first TV advertising sales, data and technology company, announced today the availability of its Total TV Measurement solution for advertisers and agencies. This new capability allows Ampersand to offer brands as well as local advertisers the ability to unify and consolidate the measurement of audience-based media delivery across all of their TV investment channels – including network, spot and addressable– and activate across Ampersand's full footprint of multiscreen TV supply.
Against the backdrop of today's fragmented television marketplace in which viewers access programming in live and time shifted environments, and on a variety of screens, it is increasingly difficult for brands and agencies to measure de-duplicated reach and frequency across the entirety of their multiscreen TV investments. As a result, brands struggle to holistically understand whether their target audience is being underserved or overserved. Ampersand's Total TV Measurement solution is designed to close this knowledge gap, and drive insights to allow brands to optimize the performance of their TV investments.
For brands, Ampersand's Total TV insights – derived from using aggregated data from 40 million set top box households, and with a commitment to protecting personal information –empowers advertisers with a true understanding of de-duplicated reach of their total multiscreen TV investments. This understanding unlocks the ability for brands to identify new reach opportunities across the full breadth of their network, cable and addressable TV campaigns. Unlike other standalone measurement solutions, Ampersand can then activate on the de-duplicated reach insight with media solutions that solve for incremental reach needs across all screens to re-balance their investment.
"Ampersand's Total TV measurement has empowered RPA and our clients with access to multi-screen insights, which was not possible before," said Brian McCord, Senior Vice President, Executive Director of Media Strategy at RPA, a Santa Monica-based advertising agency. "The learnings have been instrumental to our strategic planning team, enabling them to plan the most effective and efficient campaigns that drive real business outcomes for our clients. RPA uses this tool to navigate planning across all TV to ensure we understand the unique viewership of our target audience and can collaborate with our investment teams accordingly."
For local advertisers, Ampersand now also offers reach, frequency and spend insights against their local broadcast investments. With the breadth and scale of the unique data set powering Ampersand's Total TV Measurement solution, local advertisers can also understand how brand audiences are being delivered across all local TV inventory and decision on how to effectively re-balance spend allocation across broadcast and cable. Analyzing de-duplicated reach for a market level campaign across all three channels provides powerful insights to local advertisers to increase reach and frequency at the optimal level.
"One of the biggest pain points for CMOs in today's fragmented TV landscape lies in the difficulty of frequency management in service of a more efficient multiscreen TV investment strategy," said Ampersand President Andrew Ward. "We are excited to offer our Total TV analytics and measurement package to help advertisers finally understand who they are underserving or overserving across their multiscreen TV investment."
Ampersand's Total TV Measurement solution is available today as a managed service and will soon be available on Ampersand's AND Platform. The AND Platform is the first advanced buy-side TV platform to centralize campaign planning, buying and measurement within a single interface, supporting local, addressable and national TV investment strategies.
Ampersand is a data-driven TV advertising sales and technology company with the mission of enabling advertisers to reach their audiences across the full range of TV and digital environments. With a commitment to constant innovation and growth, Ampersand reaches 85 million households leveraging unique data insights to connect brands with audiences to drive desired outcomes.