Dealer.com Launches New Advertising Product to Help Dealers Reach In-Market Shoppers Across Connected TV and Over-The-Top Video Channels

Dealer.com | October 22, 2020

Video consumption is at record levels, but reaching the right shopper is no longer as simple as securing a cable TV spot. As consumers tune-out of traditional TV and diversify where they watch, advertisers need the ability to precisely target in-market shoppers wherever they consume digital content. To give clients the access they need, Dealer.com announces Connected Video, a solution that uses advanced targeting and Cox Automotive data to reach in-market shoppers watching connected television or over-the-top content providers across any device or network.  Leveraging these high-impact content providers with first-party audience intelligence only available through Cox Automotive, Dealer.com's holistic advertising portfolio delivers optimal relevance along with transparent reporting across all devices and platforms. Video is reshaping the car buying journey —13 billion videos are viewed each day on Facebook and YouTube combined.1 These proven channels only encompass part of video consumption. Dealer.com's latest capabilities go beyond Facebook and YouTube, allowing dealers to efficiently target consumers consuming content on Connected TVs—those that are connected to the internet via SmartTVs or through devices like Roku or Apple TV—and over-the-top (OTT) content providers.

Spotlight

In 2014, the Cabletelevision Advertising Bureau released a report entitled “What’s Driving Digital?” that examined the impact of monthly TV advertising on the website traffic of 75 “pure-play” Internet brands. The list included such Internet stalwarts as Priceline, E*Trade and Match.com. The report showed that the top Internet brands spend more than $4 billion/year on TV advertising. Fully 85% of the brands (63 out of 75) saw a direct correlation between TV ad spending and website traffic. The conclusion: TV drives substantial leads to brand websites.

Spotlight

In 2014, the Cabletelevision Advertising Bureau released a report entitled “What’s Driving Digital?” that examined the impact of monthly TV advertising on the website traffic of 75 “pure-play” Internet brands. The list included such Internet stalwarts as Priceline, E*Trade and Match.com. The report showed that the top Internet brands spend more than $4 billion/year on TV advertising. Fully 85% of the brands (63 out of 75) saw a direct correlation between TV ad spending and website traffic. The conclusion: TV drives substantial leads to brand websites.

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The 26th annual Webby Awards nominees revealed

The Webby Awards | April 06, 2022

On Tuesday, the 26th Webby Awards, announced the nominees in the advertising, media, and public relations categories. Presented by the International Academy of Digital Arts and Sciences (IADAS), the Webbys is the preeminent international honoring excellence on the Internet in the following categories: Websites and Mobile Sites; Video; Advertising, Media & Public Relations; Apps and Software; Social; Podcasts; and Games. The winners will be decided through votes and declared on April 26. Then, on May 16, the awards will be celebrated in an in-person event at Cipriani Wall Street in New York, and the award acceptance speeches will be availed online. The judging panel includes IADAS members: Azania Andrews, vice president, connections, Anheuser-Busch; William Beck, senior VP and chief marketing officer, Anthem; Linda Boff, CMO, GE; Glenn Cole, founder and creative chairman, 72andSunny; Merlee Cruz-Jayme, chief creative officer, Dentsu International APAC; Bharat Kumar, executive creative director, Havas; Andrew McKechnie, senior VP and CCO, Verizon; Dino Myers-Lamptey, founder, The Barber Shop; Tiffany Rolfe, chief global creative officer, R/GA; Resh Sidhu, global director, Arcadia creative studio, Snap Inc.; and Katie Walmsley, president, The Blue Room, Edelman. The Webby awards president Clair Graves takes pride in the 26 year legacy of the Webby Awards for “honoring the very best in digital innovation and creativity.” While commenting on this year’s nominees, she said, “This year’s nominees represent more than innovation. They are the coolest, most creative, most shared, watched, listened to, most breathtaking, moving and talked about work on the Internet. We’re so proud to recognize them today.” -Webby awards president Clair Graves “This year’s nominees represent more than innovation. They are the coolest, most creative, most shared, watched, listened to, most breathtaking, moving and talked about work on the Internet. We’re so proud to recognize them today.” According to Graves, the year 2022 is on the way to becoming a benchmark in the history of the Internet. In her words, “2022 will mark a pivotal year in the history of the Internet. Witnessing the embrace of Web3 and the metaverse and the explosion of creativity from our nominees in this space has been truly exciting. This year’s advertising and marketing nominees are defining the possibilities of innovation in this new frontier and setting the standard of excellence for what is to come.” In advertising, media and PR, Webby has several subcategories. Following are the Webby awards nominees in the advertising media and PR. Best Video Campaign, Advertising Campaigns: Paramount+ Expedition Brand Campaign, Paramount+ “FREE LUNCH!” – A Short Film by Social Status, Social Status Meta – We Change the Game When We Find Each Other, Droga5 Tinder Swipe Night: Killer Weekend, 72andSunny The Lost Class, Leo Burnett Chicago Brand Strategy, Advertising Campaigns: Guardian 200 Years, a Work in Progress, Oliver Agency “Something from Nothing,” Fiverr eos “Bless Your F*ing Cooch,” Mischief @ No Fixed Address Save It, See It, Michelob Ultra Only You, Spotify Corporate Social Responsibility Campaign, Advertising Campaigns: NFL – Football is for Everyone, 72andSunny Sephora – Black Beauty is Beauty, R/GA Vicious Circle, Wunderman Thompson UK AT&T Dream in Black Rising Future Makers, Translation LLC Heart Markets Sancho, BBDO Diversity and Inclusion, Branded Content: Here’s to Perfectly Imperfect Parenting, Red&Co. Google Black-Owned Friday, Rehab Google Black-Owned Friday, BBH USA New Girl, Wieden+Kennedy Tokyo Procter & Gamble // Widen the Screen, Grey NA Fashion, Beauty and Lifestyle, Branded Content: Zara – Origins, Park Pictures eBay’s “Old School Meets New School” Episode 1, The Many Canvas of Life, Jung Relations Full Steam Ahead With Francis Bourgeois, The North Face and Gucci, Titel Media GmbH MUSE, McCann New York Public Service and Activism, Branded Content: BLK presents “Vax That Thang Up” feat. Juvenile, Mannie Fresh, and Mia X, BLK Nike’s FM (Future Movement) Broadcast, Partizan Entertainment LLC REFORM Alliance – Give Life Back, Droga5 Free Democrats “The Party Program Insta-Story,” Heimat Werbeagentur GmbH Uncomfortable Truth, Taxi Sustainability and Environment, Branded Content: A Future Begins, Observatory Michelob Ultra Pure Gold Earth Day – Powered by the Sun, Michelob Ultra Climate Warriors, Thinkerbell One House to Save Many, Leo Burnett Melbourne Non Fungible Animals, Publicis Media GmbH Best Video Editing, Craft: Be a Light, Outsider Editorial Don’t Wait Reach Out, Uppercut Edit The New Axe Effect: The Walk, The Martin Agency The New York Times – The Truth Takes a Journalist, Droga5 Google — Year in Search 2021, Google Brand Studio

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PROGRAMMATIC ADVERTISING

Hivestack, Clear Channel Outdoor Americas Partnership Brings Programmatic Buyers Additional Scale Across the U.S.

Hivestack, Clear Channel Outdoor Holdings, Inc. | September 21, 2021

Hivestack, the leading global programmatic digital out of home (DOOH) ad tech company announced a partnership with Clear Channel Outdoor Americas (CCOA), the U.S. based business of Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) one of the world's largest outdoor advertising companies. Through this new partnership, CCOA will offer advertisers a way to buy DOOH inventory programmatically through the Hivestack SSP, in addition to direct, across CCOA's nationwide digital footprint in the U.S. The partnership allows CCOA to operate PMP buys via the Hivestack SSP and Open Exchange through the Hivestack Ad Exchange. This partnership comes as marketers continue leaning further into data-led media solutions, including programmatic DOOH, to understand and plan against emerging audience travel patterns and as consumers plan for fall and holiday road and air travels. Hivestack Founder and CEO, Andreas Soupliotis commented: "This new alliance represents a landmark change for programmatic DOOH delivery, enabling advertisers to target audiences at unprecedented scale through the Hivestack SSP. CCOA has an exciting vision for programmatic DOOH and Hivestack is thrilled to be embarking on this journey with them." The partnership enables programmatic buying of CCOA's unmatched array of premium media across the U.S. This includes CCOA's digital billboards and posters, spectaculars, airport media, bus shelters, and commuter rail stations, reaching over 100 million people monthly. Moreover, this enables digital marketers to easily discover, buy and measure CCOA's media directly alongside other programmatic channels like digital and mobile. The partnership will enable CCOA to generate a new stream of programmatic revenue from DOOH buyers that use the Hivestack DSP as well as revenue from buyers that use omni-channel DSPs, integrated with the Hivestack SSP. "We're thrilled to partner with Hivestack and offer even more programmatic solutions to our clients at scale," said Wade Rifkin, SVP, Programmatic, CCOA. "As programmatic DOOH adoption grows across the U.S. and internationally, we're excited to work with Hivestack, one of the industry leaders in OOH ad tech, and offer clients a way to drive added reach + impact as a part of their omnichannel plans." Hivestack currently activates against 343B monthly impressions globally, enabling marketers to bring their brand to life with the precision of programmatic DOOH. About Hivestack Hivestack is the global, full stack, marketing technology company that powers the buy and sell-side of programmatic digital out of home (DOOH) advertising. On the buy side, marketers use Hivestack's Demand-Side Platform to create measurable campaigns that activate DOOH screens in real time based on consumer behaviour and audience movement patterns. On the sell side, DOOH media owners use Hivestack's Supply-Side Platform & Ad Exchange to attract programmatic revenue. DOOH media owners can also use Hivestack's Ad Server to power audience-based, directly sold campaigns. Attribution is central to Hivestack's platform, offering buyers and sellers the ability to measure business outcomes at all stages of the consumer sales funnel. About Clear Channel Outdoor Holdings, Inc. Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) is one of the world's largest outdoor advertising companies with a diverse portfolio of more than 500,000 print and digital displays in 27 countries across North America, Europe, Latin America and Asia, reaching millions of people monthly. A growing digital platform includes more than 17,000 digital displays in international markets and more than 2,000 digital displays (excluding airports), including more than 1,500 digital billboards, in the U.S.

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DMS Launches New Digital Advertising Technology to Match Consumer Demand

DMS | October 19, 2020

Digital Media Solutions, Inc. (NYSE: DMS), an innovative global solutions provider of digital performance advertising and a connection point between digital advertising clients and their prospective customers, has noted that online comparison shopping has quickly become part of the “new normal” for consumers when making purchase decisions. In response to this new digital shopping trend, Digital Media Solutions has launched DMS Exchange to match high-intent consumers with the brands that provide the products and services they need. A vertical-agnostic, self-service digital advertising marketplace that connects digital advertisers with high-quality publishers at scale, DMS Exchange will help provide the optionality desired by today’s consumers across multiple industries. Advertising budgets have continued shifting from traditional to digital media, with many industry experts predicting the share of media budgets spent across digital channels will grow into 2021 and beyond. Particularly in light of the current global environment, brands are prioritizing digital performance advertising efforts that offer a linear connection between media spend and advertising results, enabling better calculation of advertising return on investment (ROI). DMS Exchange helps advertisers scale the types of digital performance advertising campaigns that offer transparent campaign visibility.

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