LG Ad Solutions | February 09, 2023
LG Advertising Solutions has recently released the results of its thought leadership study, "Enhanced Ads Study," highlighting the impact of enhanced Connected TV (CTV) advertising formats on watcher engagement and productivity, providing critical insights for the advertising industry's future.
The enhanced CTV ads use dynamic QR codes that, depending on time, change messaging and trigger location-specific creative content. Its study reported that around 49% of U.S. consumers engage with enhanced advertisements, demanding personalized and interactive advertising experiences. In addition, it discovered that approximately 94% of consumers feel the same way or prefer brands that use QR codes, and the same number are more likely to use or buy those brands.
They either feel the same or are more inclined towards the brands with store locations near them, with 92% regarding the same and more likely to buy or use those brands. In addition, an estimated 72% view the ads that are influenced by the current weather condition in their city, with approximately 94% having similar feelings or more chances of opting for the weather-based contextual ads and about 92% feeling the same or more possibilities to buy or use those brands. Thus, 72% of consumers prefer enhanced advertisements that display real-time sports scores, a countdown to games or events, and team matchups, and 64% are more likely to engage with these ads.
CMO of LG Ad Solutions, Tony Marlow, said, "The results of the LG Ad Solutions Enhanced Ads Study reinforce the importance of adapting to changing consumer preferences and leveraging innovative ad formats." He added, "By providing brands with the ability to create more personalized and interactive ad experiences within CTV environments, we are helping to drive better engagement and outcomes for both advertisers and consumers."
(Source – Business Wire)
About LG Ad Solutions
LG Ad Solutions, a TV and cross-screen advertising solutions provider, has been helping brands maximize reach and return on ad spend across the TV streaming marketplace since 2013. Headquartered in Mountain View, California, it connects smart TV products, brands, and consumers with TV audience data and artificial intelligence-designed videos across all screens. It links technologies with devices, with one automated platform for measuring and activating media across digital video and connected TVs. Its insights help marketers run cross-screen campaigns in flight and understand ad performance to optimize media reach.
AD TECH AND MARTECH
Volta | February 10, 2023
Volta, a media company, has recently joined Ad Net Zero organization as a founding partner for the new USA chapter. This membership represents its aim for digital media decarbonization with its digital out-of-home (DOOH) media network, helping advertising leaders to drive sales with fewer carbon emissions.
With Ad Net Zero's "Action 5" plan, Volta leverages its media networks to enhance sustainable consumer behavior. This plan includes cutting down on emissions from business operations, planning and buying media, making ads, giving awards, and holding events.
Ad Net Zero is an international organization that provides decarbonization solutions to the advertising industry and enhances consumer reach for sustainable products and services through marketing agencies. Many advertisers, commercial media owners, production companies, and marketing agencies support the organization, which has global members like IPG, Google, Meta, Omnicom, Havas, Reckitt, Unilever, Pubmatic, Sky, WPP, and Meta.
Chief Commercial Officer at Volta Brandt Hastings said, "Volta offers advertisers the opportunity to reach highly valuable audiences and measurably drive sales while directly supporting emissions-free, electric miles." He added, "As a founding member of Ad Net Zero's USA chapter, Volta is proud to lead the industry by furthering our efforts to decarbonize our media supply chain and using our network to accelerate a sustainable future for all."
(Source – Business Wire)
Director of Ad Net Zero's USA Chapter, John Osborn, said, "In 2022, the US media industry woke up to its emissions responsibilities. This year, the industry must start decarbonizing its operations and getting closer to net zero emissions." He added, "I have long admired Volta's leading role in sustainable media, and we are honored they have joined Ad Net Zero's USA chapter as a founding member."
(Source – Business Wire)
Headquartered in San Francisco, Volta Inc., an electric vehicle (EV) charging, and media company has been providing business growth along with a clean energy future as well as a network of EV charging stations since 2010. It helps consumers, brands, and site partners with charging station installation with large-format digital advertising screens, attracting foot traffic for retailers, target audiences for advertisers, and EV drivers at the same time. Its proprietary platform, PredictEV®, combines machine learning technology with behavioral science to assist electric utilities, cities, and commercial property owners with EV infrastructure.
ADVERTISER CAMPAIGN MANAGEMENT
AppLovin | February 03, 2023
One of the most popular mobile marketing and monetization platforms, AppLovin, has recently released its Creative Trends Report 2023, which lists the best performance-driven mobile ad trends for the year. This report will help mobile app developers and vertical marketers come up with creative ideas for their mobile ad campaigns.
To prepare this report, AppLovin’s in-house creative agency, SparkLabs, collected data from more than 200 applications, 267 installations, 22.4 billion clicks, 52.3 billion impressions, and tens of thousands of creatives in 2022 and researched the variables and influencing ideas that generated the highest return on investment (ROI), click-through rate (CTR), investor relations (IR), and return on ad spend (ROAS). The analysis shows that customization of an environment, character, or item, dramatic story narratives, real-time feedback, and voiceover messaging encourage more engagement.
CMO of AppLovin, Katie Jansen, said, "Our goal with this report is to provide marketers and developers insights and inspiration for achieving increased success for mobile ad campaigns. The report is packed with proven performance-driven ad concepts that have generated significant lift for their campaigns by capturing the majority of ad spend." She added, "Putting the best creative pieces together doesn’t always guarantee a win. To ensure that your ads are consistently high-performing, you need a combination of performance-driven analysis and continuous iteration and testing to find an optimal creative strategy for your app."
(Source – Business Wire)
Headquartered in Palo Alto, California, AppLovin provides business insights, marketing technologies, full-stack solutions, user acquisition, monetization, and measurement to resolve mission-critical functions. Through its analytics and performance data, it offers creative strategies, suggests variables, and identifies key points that will optimize gaming campaigns and advertising strategies. Since 2012, it has been assisting popular applications and game studios to prosper worldwide by offering solutions to increase average revenue per daily active user (ARPDAU), ad impressions, valuable users, in-app purchases (IAP), and reach. Its products are AppDiscovery, MAX, AppLovin Exchange, SparkLabs, and Adjust.