Kubient | November 01, 2021
Kubient, a cloud-based software platform for digital advertising, today announced a mutually beneficial partnership with Verve Group, a privacy-first omnichannel ad platform connecting advertisers and publishers to people in real time. The partnership opens up premium inventory for advertisers working with Verve Group, and enables Kubient's publishers the ability to access additional premium inventory from Verve Group, ultimately creating more transparency and efficiency for brands and agencies.
"We hear from our brands and agencies that they want more transparency throughout the bidding process, but are continuously faced with partners that have multiple vendors. This can impact the price of inventory and raise questions around the quality of inventory being sold and purchased. By partnering with Verve Group, we're providing a seamless process for our advertisers to access quality inventory that's specific and relevant to the audiences they are trying to reach. This partnership will also tremendously impact our supply side partners, by expanding the number of advertisers that can bid on their inventory, which benefits all parties."
Ryan Adams, SVP of Partnerships at Kubient.
The partnership with Verve Group will rapidly expand Kubient's direct selling offerings, allowing for the team to continue building out a robust demand side of the business. Kubient looks to create greater revenue opportunities by opening up its publisher's inventory to Verve Group.
"Kubient is a great partner for Verve Group, as we continue to evolve as a business and disrupt the ad tech landscape for both demand and supply partners," said Sameer Sondhi, Co-CEO at Verve Group. "Our team is always looking at ways to expand the breadth of inventory we can offer brands. By making Kubient's inventory available through Verve Group, our advertisers can expand the types of audiences they engage through campaigns. Additionally, we are also excited to offer Verve Group's high-quality inventory for Kubient partners."
Kubient leverages Kubient Artificial Intelligence (KAI), a pre-bid ad-fraud prevention tool that catches fraud before it happens through pattern recognition and device scoring. The algorithm is trained to analyze the behavior, consistency, and quality to determine its credibility - accurately flagging fraud in less than 10ms of an ad bid, faster than any other tool on the market.
Kubient is a technology company with a mission to transform the digital advertising industry to audience-based marketing. Kubient's next generation cloud-based infrastructure enables efficient marketplace liquidity for buyers and sellers of digital advertising. The Kubient Audience Cloud is a flexible open marketplace for advertisers and publishers to reach, monetize and connect their audiences. The Company's platform provides a transparent programmatic environment with proprietary artificial intelligence-powered pre-bid ad fraud prevention, and proprietary real-time bidding (RTB) marketplace automation for the digital out of home industry. The Audience Cloud is the solution for brands and publishers that demand transparency and the ability to reach audiences across all channels and ad formats.
About Verve Group
Verve Group's consumer-first advertising suite is a leader in consolidating data, demand and supply technologies to create better business outcomes for advertisers and publishers. With a privacy-first approach, Verve Group's full-stack programmatic solutions are built for brand-safe environments. The global group is trusted by top 100 advertisers with direct connections to 4,000+ publishers and apps globally. Verve Group is part of Media and Games Invest (MGI) and has an international presence with 20+ offices worldwide. Learn more at www.verve.com.
The information contained herein includes forward-looking statements. These statements relate to future events or to our future financial performance, and involve known and unknown risks, uncertainties and other factors that may cause our actual results, levels of activity, performance, or achievements to be materially different from any future results, levels of activity, performance or achievements expressed or implied by these forward-looking statements. You should not place undue reliance on forward-looking statements since they involve known and unknown risks, uncertainties and other factors which are, in some cases, beyond our control and which could, and likely will, materially affect actual results, levels of activity, performance or achievements. Any forward-looking statement reflects our current views with respect to future events and is subject to these and other risks, uncertainties and assumptions relating to our operations, results of operations, growth strategy and liquidity. We assume no obligation to publicly update or revise these forward-looking statements for any reason, or to update the reasons actual results could differ materially from those anticipated in these forward-looking statements, even if new information becomes available in the future. The safe harbor for forward-looking statements contained in the Securities Litigation Reform Act of 1995 protects companies from liability for their forward-looking statements if they comply with the requirements of the Act.
G-Mana | January 10, 2022
G-Mana today announced the availability of the G-Mana server-side ad insertion solution in the Microsoft Azure Marketplace, an online store providing applications and services for use on Microsoft Azure. G-Mana customers can now take advantage of the scalability, high availability, and security of Azure, with streamlined deployment and management.
G-Mana is empowering the addressable TV landscape with innovative technology and services for dynamic ad insertion and connected TV/over the top TV (CTV/OTT) advertising monetization. G-Mana enables addressable TV & OTT server-side ad insertion (SSAI) monetization solutions for linear, live, or video-on-demand (VOD) content. We help the broadcasting and streaming industries create and simplify their content monetizing capabilities. G-Mana provides seamless, relevant, targeted ads for your viewers on any platform.
With G-Mana, broadcasters can create personalized ads, improve viewer experience, and better audience engagement with brand advertisements. The solution bypasses ad blockers, leading to an increase in overall yield. G-Mana empowers broadcasters to maximize commercial ad break yield and attract more budgets with innovative ad formats and interactive ads.
Broadcasters can use G-Mana's services in a fully integrated manner, along with a majority of their other cloud-based services, under a single service bill. Last but certainly not least, you will find that G-Mana's SSAI – and other services as well – are extremely easy to use when accessed from Azure Marketplace. By purchasing G-Mana through Azure Marketplace, it is even easier to access and integrate G-Mana services. Now, more businesses worldwide can use our solutions, from SSAI to commercial breaks insertion and beyond. Ultimately, this exciting update is another meaningful steppingstone in our ultimate goal to simplify OTT monetization. For everyone.
"We are excited to supply a plug-and-play monetization service for Azure Media Services," said Eran Yahalomi, CEO, G-Mana. "Our service will help publishers and broadcasters to unleash their full potential and unlock new inventory."
Through Microsoft Azure Marketplace, customers around the world can easily find, buy, and deploy partner solutions they can trust, all certified and optimized to run on Azure. We're happy to welcome G-Mana's solution to the growing Azure Marketplace ecosystem."
Jake Zborowski, General Manager, Microsoft Azure Platform at Microsoft Corp.
The Azure Marketplace is an online market for buying and selling cloud solutions certified to run on Azure. The Azure Marketplace helps connect companies seeking innovative, cloud-based solutions with partners who have developed solutions that are ready to use.
G-Mana was established by a team of veteran ad-tech and video delivery system experts. G-Mana helps broadcasters and other industries simplify their OTT server-side ad insertions and enhance their monetization potential. We deliver groundbreaking services that allow our clients and partners to focus on their core business, without worrying about technical integrations. We harness our indepth ad-tech expertise and vast video experience to breathe new life into current OTT monetization methodologies. The results are highly innovative and simply effective.
AD TECH AND MARTECH
MediaGo, Baidu Global, Xandr | March 11, 2022
On March 10, Baidu Global announced that its AI-integrated marketing platform MediaGo had entered a strategic collaboration with Xandr, a data-enabled technology ad platform. This collaboration will provide access to premium, brand-safe display and native ad inventory from Xandr’s marketplace with video formats on the roadmap. Initially, the offerings will be available via Xandr’s Monetize SSP publishers in the U.S. The relationship will grow and expand over the coming months and will include premium publisher inventory across Europe, Latin America, Australia, Asia-Pacific, and New Zealand.
“At MediaGo, we continually focus on improving our advertisers’ ad performance by helping them reach high value, large scale and audience focused inventory across the open internet, further enhancing their ability to reach higher ROI and better marketing results,” said Elaine Hu, Head of U.S. Strategy and Partnership at Baidu’s Global Business Unit.
“At MediaGo, we continually focus on improving our advertisers’ ad performance by helping them reach high value, large scale and audience focused inventory across the open internet, further enhancing their ability to reach higher ROI and better marketing results,” said Elaine Hu, Head of U.S. Strategy and Partnership at Baidu’s Global Business Unit. “To further this goal, we are excited to partner with Xandr across international markets, broadening the opportunities for our full funnel marketers to reach the right audiences, across different touch points.”
“Further deepening our commitment to driving results for both advertisers and content creators, we are delighted to partner with Baidu and bring the best of Xandr’s technology to MediaGo,” said Sze How Chan, associate director, market development, Xandr.
MediaGo is a global AI-integrated marketing platform under the Baidu Global brand that assists clients to scale into the global market and enrich their international influence. It is available to customers in Southeast Asia, East Asia, the Middle East, Europe, and North America. It provides cross-media integrated marketing solutions apart from programmatic advertising reselling and AI-backed recommendations to more than 10000 companies.
Baidu Global is the international AI business growth engine under Baidu’s brand umbrella. It provides global users with intelligent internet services in multiple scenarios. It covers more than 200 countries around the world.
Xandr is a business unit within At&T. It powers a global marketplace for premium advertising.