Ad Tech and Martech
Business Wire | January 04, 2024
ON24 (NYSE: ONTF) today announced that its launch event, ON24 Next, will take place on January 24, 2024 to unveil how AI is transforming engagement and powering the next generation of the ON24 platform. Spanning the regions of North America, Europe and Asia-Pacific, ON24 Next will help enterprises understand the latest AI trends and explore new ON24 innovations.
“AI is the most significant trend shaping business today – we believe there’s an opportunity to reimagine the customer experience while improving productivity and increasing revenue growth,” says Sharat Sharan, Co-founder, President and CEO, ON24. “We’re excited to make this AI transformation a reality for our customers by launching the next generation of ON24 and unleashing a new era of intelligent engagement at ON24 Next.”
The launch event agenda will feature a line-up of keynote speakers discussing AI’s impact on the future of sales and marketing. Session highlights include:
AI and the technology landscape:Understand how AI will change the way go-to-market teams use technology and data.
Executive vision for intelligent engagement:Learn how intelligent engagement will power greater business outcomes.
Unveiling of the new ON24 platform: See the next generation of the ON24 platform in action.
Insights from industry leaders:Hear from ON24 customers that are innovating their engagement strategies.
ON24 is on a mission to re-imagine how companies engage, understand and build relationships with their audience in a digital world. Through our leading sales and marketing platform for digital engagement, powered by generative AI, businesses use our portfolio of webinar, virtual event and content experiences to drive engagement and generate first-party data, delivering revenue growth across the enterprise – from demand generation to customer success to partner enablement.
ON24 powers digital engagement for industry-leading customers worldwide, including 3 of the 5 largest global technology companies, 3 of the 6 largest US banks, 3 of the 5 largest global healthcare companies, and 3 of the 5 largest global industrial manufacturers, enabling organizations to reach millions of professionals a month for billions of engagement minutes per year with all the first-party data being captured, generated and integrated from one place. ON24 is headquartered in San Francisco with global offices in North America, EMEA, and APAC. For more information, visit www.ON24.com.
Business Wire | December 13, 2023
Perion Network Ltd. (NASDAQ and TASE: PERI), connecting advertisers with consumers through technology across all major digital channels, announced today that it has completed the acquisition of Hivestack Inc., a global innovative full-stack programmatic digital out of home (DOOH) company. The terms of the transaction include US $100 million in cash paid upon closing and a 3-year employee retention and performance-based payment plan of up to US $25 million.
DOOH advertising transforms ordinary public spaces into dynamic experiences, engaging audiences with eye-catching, personalized content in real-time. It harnesses cutting-edge technologies to target, deliver and measure unforgettable, immersive ads that connect brands with people on the go. With the acquisition of Hivestack, a programmatic DOOH technology innovator since 2017, Perion is entering an exciting market at its nascent stage, positioning the company to capitalize on its anticipated growth.
Hivestack’s platform is used by many of the world's largest brands, agencies, media owners, and partners including Uber, Colgate, Lego, InterContinental Hotel Group, Doordash, GroupM, dentsu, The Trade Desk, Xandr, Clear Channel, Lamar, Stroër, and many more.
"We are excited about the acquisition of Hivestack, which both complements and advances our long-term growth strategy. Hivestack’s DOOH technology platform stands out by offering brands and advertisers what they crave the most: high-visibility creative, precise targeting, immediate impact, wide reach and measurement," said Tal Jacobson, CEO of Perion. "In addition to advancing our diversification strategy, this transaction aligns with our objective to expand our technological capabilities and product offerings, and we will continue to pursue additional inorganic growth opportunities."
More Regions. More Reach. More Technology
Hivestack’s state-of-the-art platform is deployed in 32 countries, spanning North America, EMEA, LATAM and APAC. This global footprint will enable Perion to capitalize on economic trends impacting advertising budgets globally, and offer a variety of solutions in these additional markets.
This transaction significantly contributes to Perion’s diversification strategy, enabling it to establish a considerable footprint in the fast-growing DOOH channel, which according to aPQ Media researchreport, is predicted to increase from US$21.5 billion in 2023 to US$30.7 billion in 2026, reflecting a 15.3% CAGR.
Hivestack offers media owners an array of purpose-built software like the DOOH Ad Server, SSP, and Header Bidder, designed to manage, deliver, and optimize targeted advertising on digital screens, enhancing yield and sourcing demand efficiently.
For media buyers, Hivestack's DOOH DSP, along with tools for audience planning and campaign measurement, provides robust capabilities for sourcing optimal inventory and maximizing the effectiveness and ROI of DOOH advertising campaigns.
This acquisition is expected to create synergistic opportunities with Perion’s existing advertising offering and business and fits nicely with the company’s retail network strategy.
Mr. Jacobson concluded, “We welcome Hivestack and its impressive team of professionals to Perion. We look forward to capitalizing on the synergies between Hivestack’s technology and Perion’s existing solutions, to provide clients an even more comprehensive, end-to-end offering.”
Andreas Soupliotis, Founder and CEO of Hivestack, said, "Joining Perion marks a significant milestone in our journey. The strength of our technology, coupled with Perion’s market expertise and compelling advertiser solutions, will result in new synergetic solutions that resonate with customers on a worldwide scale. We are thrilled about the endless possibilities that this unlocks."
Jefferies LLC acted as financial advisor to Perion.
Hivestack is a leading global, full-stack, marketing technology company, powering the buy and sell side of programmatic digital out-of-home (DOOH) advertising. Hivestack was founded in 2017 with headquarters in Montreal, Canada, and operates in 32 countries across the globe.
About Perion Network Ltd.
Perion is a global multi-channel advertising technology company that delivers synergistic solutions across all major channels of digital advertising – including search advertising, social media, display, video and CTV advertising. These channels converge at Perion’s intelligent HUB (iHUB), which connects the company’s demand and supply assets, providing significant benefits to brands and publishers.
Social Media Advertising
PR Newswire | January 08, 2024
Attain, a leading permissioned commerce data platform that powers real-time purchase measurement and outcome signals for brands, is pleased to announce a strategic collaboration with Experian, the world's leading global information services company. By leveraging Experian's identity graph, this collaboration will unlock cross-device outcomes for advertisers in a cookieless environment.
With the growing number of devices and platforms used by consumers, the need for precise audience targeting and refined marketing strategies has become increasingly important. Through this collaboration, Attain will integrate the Experian identity graph into its system, expanding the reach and addressability of its active user base of more than six million consumers.
"We are continuously impressed by the caliber of Attain's customer base and our ability to fortify it with additional identity markers," said Greg Koerner, Vice President of Digital Advertising Sales, at Experian. "By harnessing the power of Attain's extensive outcome data and the Experian identity graph, we can easily offer marketers new avenues for reaching their target audience across multiple devices and channels."
This integration will enable Attain to seamlessly connect with consumers across multiple devices, including mobile and CTV (connected television), offering innovative solutions to advertisers in an ever-changing digital landscape. With over 126M households, 250M individuals, nearly 500M MAIDs (mobile ad IDs), and 200M CTV IDs in Experian's identity graph, this integration will unlock vast opportunities for marketers to reach their target audience and measure campaign performance accurately. It will also allow Attain to align advertiser data and showcase significant correlations across various media channels, making their marketing tools more powerful than ever.
"We're taking a major leap forward in enhancing our advertising capabilities by incorporating Experian identity graph into the Attain platform," Brian Mandelbaum, CEO of Attain, said. "With this integration, we can seamlessly align advertiser data and demonstrate outcomes' true impact and correlation across different media channels. This not only provides our customers with a more comprehensive view, but it also enhances the effectiveness of their advertising strategies."
This collaboration will enable Attain to offer advertisers a more holistic reporting approach and provide them with a more comprehensive understanding of cross-device outcomes. Those utilizing the Experian identity graph through Attain's services can resolve to a single consumer profile, combining IPs and Universal IDs with CTV IDs and MAIDs.
Attain's mission is to empower marketers to drive better outcomes by providing access to first-party permissioned commerce data. Powered by a portfolio of apps, retail loyalty account linking, receipt capture, and survey results, Attain is uniquely positioned to provide deeper insights into how, what, when and where consumers spend their money.
For more information on Attain, visit attaindata.io.
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