Digital advertisers should focus on customer experience, Adobe report shows
A study conducted by Adobe showed that priorities across ad and marketing agencies may not be universal when it comes to customer experience. The 2019 Digital Trends Advertising in Focus report indicated that, of the roughly 800 advertising professionals surveyed, as much as 46% of respondents said demonstrating return on investment (ROI) was the biggest priority for the rest of the business, with 42% saying it was better audience engagement and segmentation and 40% attributing improving channel efficiency.