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Digital advertisers should focus on customer experience, Adobe report shows

Adobe | June 27, 2019

A study conducted by Adobe showed that priorities across ad and marketing agencies may not be universal when it comes to customer experience. The 2019 Digital Trends Advertising in Focus report indicated that, of the roughly 800 advertising professionals surveyed, as much as 46% of respondents said demonstrating return on investment (ROI) was the biggest priority for the rest of the business, with 42% saying it was better audience engagement and segmentation and 40% attributing improving channel efficiency.

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With casual gaming advertising - particularly the high-performing rewarded video ad format - smartclip offers a powerful, brand-safe, and effective way for companies to reach their potential customers with targeted, scalable campaigns. In this white paper, smartclip aims to ensure the opportunities presented by casual gaming advertising are accessible to all, sharing the insight, expertise, and knowledge needed to take any campaign to the next level.

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Spotlight

Engaging the Ever-Growing Casual Gaming Audience with Rewarded Video Ads

With casual gaming advertising - particularly the high-performing rewarded video ad format - smartclip offers a powerful, brand-safe, and effective way for companies to reach their potential customers with targeted, scalable campaigns. In this white paper, smartclip aims to ensure the opportunities presented by casual gaming advertising are accessible to all, sharing the insight, expertise, and knowledge needed to take any campaign to the next level.

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Applovin Releases Its Creative Trends Report 2023 of Mobile Ad Trends

AppLovin | February 03, 2023

One of the most popular mobile marketing and monetization platforms, AppLovin, has recently released its Creative Trends Report 2023, which lists the best performance-driven mobile ad trends for the year. This report will help mobile app developers and vertical marketers come up with creative ideas for their mobile ad campaigns. To prepare this report, AppLovin’s in-house creative agency, SparkLabs, collected data from more than 200 applications, 267 installations, 22.4 billion clicks, 52.3 billion impressions, and tens of thousands of creatives in 2022 and researched the variables and influencing ideas that generated the highest return on investment (ROI), click-through rate (CTR), investor relations (IR), and return on ad spend (ROAS). The analysis shows that customization of an environment, character, or item, dramatic story narratives, real-time feedback, and voiceover messaging encourage more engagement. CMO of AppLovin, Katie Jansen, said, "Our goal with this report is to provide marketers and developers insights and inspiration for achieving increased success for mobile ad campaigns. The report is packed with proven performance-driven ad concepts that have generated significant lift for their campaigns by capturing the majority of ad spend." She added, "Putting the best creative pieces together doesn’t always guarantee a win. To ensure that your ads are consistently high-performing, you need a combination of performance-driven analysis and continuous iteration and testing to find an optimal creative strategy for your app." (Source – Business Wire) About AppLovin Headquartered in Palo Alto, California, AppLovin provides business insights, marketing technologies, full-stack solutions, user acquisition, monetization, and measurement to resolve mission-critical functions. Through its analytics and performance data, it offers creative strategies, suggests variables, and identifies key points that will optimize gaming campaigns and advertising strategies. Since 2012, it has been assisting popular applications and game studios to prosper worldwide by offering solutions to increase average revenue per daily active user (ARPDAU), ad impressions, valuable users, in-app purchases (IAP), and reach. Its products are AppDiscovery, MAX, AppLovin Exchange, SparkLabs, and Adjust.

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Moloco Designs Monetization Solution for OTT and Streaming Media

Moloco | February 24, 2023

On February 23, 2023, Moloco, a performance advertising and operational machine learning (ML) company, launched a monetization solution for streaming media and OTT providers with ML support, assisting content owners with increased revenue. Through a combination of machine learning and unique first-party data, this solution would support content owners in building individual ad businesses for higher revenue from increased customer reach than the traditional linear TV business ads. The rise in demand for video streaming gave media owners and distributors business opportunities, but they need help in building digital businesses on a large scale. They require an advanced solution than business practices that only work on linear TV. For successful digital advertising, streaming platforms want advertisers with different goals, simplifying the advertising processes and accelerating ROI for ad budgets. Media companies must fulfill consumer expectations for engaging content and user experience, needing an access to the technology for business digital advertising. As a result, they invest mainly in machine learning for building big companies through a combination of first-party data and ML. Moloco is one of those technology platforms, providing a complete programmatic solution for content publishers. Head of Moloco Enterprise, Herman Yang, said, “Our media partners have created rich consumer offerings with content, audiences, and digital experiences that are unique to their business.” He added, “Our goal is to help platforms build a scalable and profitable ad business with Moloco’s machine learning technology by creating unique experiences for users and opportunities for their advertisers.” (Source – Business Wire) Founder and CEO of Moloco, Ikkjin Ahn, said, “Helping media businesses grow by leveraging the power of machine learning is core to Moloco’s founding vision.” He added, “We’re democratizing those capabilities by making operational machine learning accessible to all businesses.” (Source – Business Wire) AboutMoloco Headquartered in Redwood City, California, Moloco, an advertising company, has provided services for programmatic advertising, machine learning, BigQuery and Google AdX since 2013. It offers performance solutions for the ROI of digital strategies, accelerating business growth. With its machine learning engine, it leverages a performance marketing platform and optimizes mobile advertising. Its first-party database, Moloco Cloud DSP, enhances return on ad spend (ROAS) goals for application and game publishers. In addition, its Moloco Retail Media Platform supports online marketplaces and retailers for their merchants’ performance, sales growth, and contextual recommendations for revenue generation and advertising.

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McClatchy Partners with DanAds for Email & Programmatic Offerings

DanAds, McClatchy | February 27, 2023

DanAds, an advertising technology platform, has recently partnered with McClatchy for email and programmatic offerings on the McClatchy Ad Manager platform. Advertisers can avail of the offerings and purchase email and programmatic inventory from McClatchy’s marketplace. McClatchy offers access to double opt-in email lists for advertisers with these new products. They can make a group of users and ensure that the chosen users receive marketing notifications, increasing user engagement and target data accuracy. In addition, these emails remain in the user’s inbox until deletion, availing more chances for user engagement with the advertisement. It also provides space for a creative copy of any digital advertising solution by giving the client complete control of the email-based content, improving advertising capabilities for small and medium-sized businesses. Co-Founder and Executive Vice President of Sales at DanAds, Peo Persson said, “The speed with which we have scaled up the technical capabilities of McClatchy Ad Manager is a testament to our team’s deep expertise in self-serve advertising. McClatchy’s portfolio of premium news titles is perfectly suited to the new generation of contextual, brand-driven audience targeting. We’re very excited to see how advertisers engage with these new game-changing features.” (Source – Exchange Wire) Senior Vice President of Advertising at McClatchy, Jane Howard said, “With these new additions, the early feedback from our customers has been positive and I’m extremely proud of our team’s commitment to the platform and the pace of ongoing innovation surrounding this project in partnership with our counterparts at DanAds.” (Source – Exchange Wire) About DanAds Established in New York City, DanAds, an advertising solutions provider, has connected advertisers and content publishers for accelerated engagement, revenue, and future scope since 2013. It offers solutions for self-serving advertisement, media technology, ad technology, SMB advertising, publisher marketing and advertising automation. It works with publishers and advertising brands like Expedia Group and Philips, Roku, Disney, Klarna, SoundCloud, Hulu, TripAdvisor, and Bloomberg worldwide. It is a fully customizable and measurable self-serve advertising technology infrastructure, giving complete control to the publishers for secured future scalability. About McClatchy Headquartered in Sacramento, California, McClatchy, a periodical, and book publishing platform, has provided solutions for video storytelling, community service, mobile, digital publishing, quality journalism and advertising services since 1857. It strives for community engagement and social justice by addressing their needs and raising awareness, providing advanced news coverage. It utilizes digital tools and technology for a more targeted user experience than traditional news coverage. Its dedication to local journalism fosters community connection, understanding, and informed engagements. In addition, it connects marketers with new advertising opportunities and valuable customers in the community.

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ADVERTISER CAMPAIGN MANAGEMENT

Applovin Releases Its Creative Trends Report 2023 of Mobile Ad Trends

AppLovin | February 03, 2023

One of the most popular mobile marketing and monetization platforms, AppLovin, has recently released its Creative Trends Report 2023, which lists the best performance-driven mobile ad trends for the year. This report will help mobile app developers and vertical marketers come up with creative ideas for their mobile ad campaigns. To prepare this report, AppLovin’s in-house creative agency, SparkLabs, collected data from more than 200 applications, 267 installations, 22.4 billion clicks, 52.3 billion impressions, and tens of thousands of creatives in 2022 and researched the variables and influencing ideas that generated the highest return on investment (ROI), click-through rate (CTR), investor relations (IR), and return on ad spend (ROAS). The analysis shows that customization of an environment, character, or item, dramatic story narratives, real-time feedback, and voiceover messaging encourage more engagement. CMO of AppLovin, Katie Jansen, said, "Our goal with this report is to provide marketers and developers insights and inspiration for achieving increased success for mobile ad campaigns. The report is packed with proven performance-driven ad concepts that have generated significant lift for their campaigns by capturing the majority of ad spend." She added, "Putting the best creative pieces together doesn’t always guarantee a win. To ensure that your ads are consistently high-performing, you need a combination of performance-driven analysis and continuous iteration and testing to find an optimal creative strategy for your app." (Source – Business Wire) About AppLovin Headquartered in Palo Alto, California, AppLovin provides business insights, marketing technologies, full-stack solutions, user acquisition, monetization, and measurement to resolve mission-critical functions. Through its analytics and performance data, it offers creative strategies, suggests variables, and identifies key points that will optimize gaming campaigns and advertising strategies. Since 2012, it has been assisting popular applications and game studios to prosper worldwide by offering solutions to increase average revenue per daily active user (ARPDAU), ad impressions, valuable users, in-app purchases (IAP), and reach. Its products are AppDiscovery, MAX, AppLovin Exchange, SparkLabs, and Adjust.

Read More

AD NETWORKS, ADVERTISER PLATFORMS

Moloco Designs Monetization Solution for OTT and Streaming Media

Moloco | February 24, 2023

On February 23, 2023, Moloco, a performance advertising and operational machine learning (ML) company, launched a monetization solution for streaming media and OTT providers with ML support, assisting content owners with increased revenue. Through a combination of machine learning and unique first-party data, this solution would support content owners in building individual ad businesses for higher revenue from increased customer reach than the traditional linear TV business ads. The rise in demand for video streaming gave media owners and distributors business opportunities, but they need help in building digital businesses on a large scale. They require an advanced solution than business practices that only work on linear TV. For successful digital advertising, streaming platforms want advertisers with different goals, simplifying the advertising processes and accelerating ROI for ad budgets. Media companies must fulfill consumer expectations for engaging content and user experience, needing an access to the technology for business digital advertising. As a result, they invest mainly in machine learning for building big companies through a combination of first-party data and ML. Moloco is one of those technology platforms, providing a complete programmatic solution for content publishers. Head of Moloco Enterprise, Herman Yang, said, “Our media partners have created rich consumer offerings with content, audiences, and digital experiences that are unique to their business.” He added, “Our goal is to help platforms build a scalable and profitable ad business with Moloco’s machine learning technology by creating unique experiences for users and opportunities for their advertisers.” (Source – Business Wire) Founder and CEO of Moloco, Ikkjin Ahn, said, “Helping media businesses grow by leveraging the power of machine learning is core to Moloco’s founding vision.” He added, “We’re democratizing those capabilities by making operational machine learning accessible to all businesses.” (Source – Business Wire) AboutMoloco Headquartered in Redwood City, California, Moloco, an advertising company, has provided services for programmatic advertising, machine learning, BigQuery and Google AdX since 2013. It offers performance solutions for the ROI of digital strategies, accelerating business growth. With its machine learning engine, it leverages a performance marketing platform and optimizes mobile advertising. Its first-party database, Moloco Cloud DSP, enhances return on ad spend (ROAS) goals for application and game publishers. In addition, its Moloco Retail Media Platform supports online marketplaces and retailers for their merchants’ performance, sales growth, and contextual recommendations for revenue generation and advertising.

Read More

PROGRAMMATIC ADVERTISING

McClatchy Partners with DanAds for Email & Programmatic Offerings

DanAds, McClatchy | February 27, 2023

DanAds, an advertising technology platform, has recently partnered with McClatchy for email and programmatic offerings on the McClatchy Ad Manager platform. Advertisers can avail of the offerings and purchase email and programmatic inventory from McClatchy’s marketplace. McClatchy offers access to double opt-in email lists for advertisers with these new products. They can make a group of users and ensure that the chosen users receive marketing notifications, increasing user engagement and target data accuracy. In addition, these emails remain in the user’s inbox until deletion, availing more chances for user engagement with the advertisement. It also provides space for a creative copy of any digital advertising solution by giving the client complete control of the email-based content, improving advertising capabilities for small and medium-sized businesses. Co-Founder and Executive Vice President of Sales at DanAds, Peo Persson said, “The speed with which we have scaled up the technical capabilities of McClatchy Ad Manager is a testament to our team’s deep expertise in self-serve advertising. McClatchy’s portfolio of premium news titles is perfectly suited to the new generation of contextual, brand-driven audience targeting. We’re very excited to see how advertisers engage with these new game-changing features.” (Source – Exchange Wire) Senior Vice President of Advertising at McClatchy, Jane Howard said, “With these new additions, the early feedback from our customers has been positive and I’m extremely proud of our team’s commitment to the platform and the pace of ongoing innovation surrounding this project in partnership with our counterparts at DanAds.” (Source – Exchange Wire) About DanAds Established in New York City, DanAds, an advertising solutions provider, has connected advertisers and content publishers for accelerated engagement, revenue, and future scope since 2013. It offers solutions for self-serving advertisement, media technology, ad technology, SMB advertising, publisher marketing and advertising automation. It works with publishers and advertising brands like Expedia Group and Philips, Roku, Disney, Klarna, SoundCloud, Hulu, TripAdvisor, and Bloomberg worldwide. It is a fully customizable and measurable self-serve advertising technology infrastructure, giving complete control to the publishers for secured future scalability. About McClatchy Headquartered in Sacramento, California, McClatchy, a periodical, and book publishing platform, has provided solutions for video storytelling, community service, mobile, digital publishing, quality journalism and advertising services since 1857. It strives for community engagement and social justice by addressing their needs and raising awareness, providing advanced news coverage. It utilizes digital tools and technology for a more targeted user experience than traditional news coverage. Its dedication to local journalism fosters community connection, understanding, and informed engagements. In addition, it connects marketers with new advertising opportunities and valuable customers in the community.

Read More

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