Digital Advertising Market Is Booming Worldwide | Google, Facebook, Amazon, LinkedIn

Facebook | January 22, 2019

HTF MI recently introduced Global Digital Advertising Market study with an in-depth overview, describing the Product / Industry Scope and elaborates market outlook and status to 2023. The market Study is segmented by key regions which are accelerating the marketization. At present, the market is developing its presence and some of the key players from the complete study are Google, Facebook, Baidu, Alibaba, Microsoft, Yahoo, IAC, Twitter, Tencent, AOL, Amazon, Pandora, LinkedIn, SINA & Yelp etc. This report studies the Global Digital Advertising market size, industry status and forecast, competition landscape and growth opportunity. This research report categorizes the Global Digital Advertising market by companies, region, type and end-use industry.

Spotlight

Welcome to the app age — apps now dominate the mobile landscape, capturing 89% of consumers’ smartphone time and 25% of their total media usage.1 But the in-app environment isn’t just the place to find consumers; it also offers sophisticated data tracking, targeting, and geo-location superior to other digital advertising formats.

Spotlight

Welcome to the app age — apps now dominate the mobile landscape, capturing 89% of consumers’ smartphone time and 25% of their total media usage.1 But the in-app environment isn’t just the place to find consumers; it also offers sophisticated data tracking, targeting, and geo-location superior to other digital advertising formats.

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SOCIAL MEDIA ADVERTISING

SpringServe Powering Video Advertising on SXSW TV Apps

SpringServe | March 03, 2022

SpringServe, the leading ad serving platform for connected TV (CTV), today announced a strategic collaboration with SXSW, to power inventory on their video on demand content, both online and on the SXSW TV apps. SpringServe’s advanced ad serving and inventory management technology helps publishers streamline their monetization to capture the full value of their inventory, all while ensuring high quality ad experiences. SXSW will leverage SpringServe to ensure high-quality in-app video advertising experiences for attendees. "We created SXSW TV to provide our audience with a premium viewing experience wherever they are. SpringServe’s industry-leading technology has allowed us to effortlessly connect our sponsors to our audience in new and exciting ways," said Justin Bankston, CTO, SXSW. With their online schedule and connected TV apps, SXSW is able to bring its amazing content directly to attendees, whether they are in the audience in Austin or on the other side of the world. The chronological and geographic barriers have all come down, for both the creators who make the event, and the audience eager to learn from them. In the same way the physical event provides value by connecting sponsors to attendees, they will also benefit from visibility on SXSW TV and the online schedule. “SpringServe’s platform can be used across any video environment. As the industry is gathering together, we’re thrilled to be a part of such a large-scaled event like SXSW, helping presenters reach consumers on the go. With SpringServe, SXSW will deliver a superior consumer and advertiser experience, ensuring high-quality video engagement,” Joe Hirsch, General Manager, SpringServe. About SpringServe SpringServe, now part of Magnite, is the leading independent ad serving platform, purpose-built for OTT, CTV and video advertising. Its software offers a full stack of ad serving, optimization and automation solutions that make video ad serving smarter across devices. Trusted by leading publishers & advanced TV distributors, its platform delivers control, transparency, and analytics to increase ad performance and revenue from media sales. About SXSW SXSW dedicates itself to helping creative people achieve their goals. Founded in 1987 in Austin, Texas, SXSW is best known for its conference and festivals that celebrate the convergence of the interactive, film, and music industries. An essential destination for global professionals, the event features sessions, showcases, screenings, exhibitions, and a variety of networking opportunities. SXSW proves that the most unexpected discoveries happen when diverse topics and people come together.

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ADVERTISER CAMPAIGN MANAGEMENT

Boatim Introduces New Digital Brand Advertising Campaign

Boatim | January 28, 2021

Boatim Inc., an data-driven, online marketplace center for buying and selling boats and yachts anywhere on the world, presents its new digital brand advertising campaign. The campaign addresses to the worldwide boating community as a component of the progressing boating boom, initially catalyzed by the pandemic a year ago. Demand keeps on developing this year as basic requirements remain: COVID-free activities that give a break from stress, and all things being equal, give fun and exercise, such as being out on the water—particularly in the upcoming year's summer season 2021. "Boating has always meant freedom and independence. But especially now for first-time boat buyers, who'd never considered buying a boat. A new generation of captains are now getting immersed in the seafaring culture", says Patrick Burkert, Boatim's Chief Marketing Officer. Boatim will publish the campaign in February on all major digital advertising networks, as well as social media marketing channels including YouTube, Instagram, and Facebook. For the US and European rollout, the brand will initially run on a wide array of both established and new social networks and media channels, with a variety of programming, subsequently optimizing to those that perform the best.

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DISPLAY ADVERTISING

Verve Group and Scream Malmo Increase Reach by 21% Across Unique Audiences by Activating the ID5 ID Within PubMatic’s Platform

PubMatic | November 24, 2021

PubMatic, a sell-side platform that delivers superior outcomes for digital advertising, announced that Verve Group, a global consumer-first advertising suite, and Scream Malmo, a Swedish full-service media agency, have successfully employed the ID5 ID within PubMatic to reach and effectively target new consumers on mobile web and desktop at scale. The deprecation of third-party cookies and changes to Apple’s IDFA require that media buyers find new audience targeting and measurement solutions – including in markets such as Sweden where Safari commands a 54% market share in mobile traffic. Verve Group and Scream Malmo partnered with PubMatic to reinvent mobile web addressability for a leading weight loss brand. A/B tests were conducted via private marketplace (PMP) deals on mobile web (iOS & Android) and desktop. The initial phase of the test saw campaigns running without applying an identity solution and in the second phase ID5’s ID was activated via PubMatic. The results showed a 21% increase in reach across all browser types when the ID5 ID was applied. Furthermore, Verve Group and Scream saw a 30% increase in reach on mobile web, rising to 90% on iOS inventory. The market is ripe for different identity solutions which will play a big role in the future of addressability to help advertisers achieve their campaign goals. We’re delighted with the results we have achieved with PubMatic and ID5 and look forward to leveraging the expanded audience addressability capabilities to maximise reach and performance for our clients as part of our vision to provide privacy-first advertising solutions”. Carl Liverstam, Managing Director Nordics at Platform161 (Now Part of Verve Group). “Incorporating ID5 ID into our campaign planning and testing strategy has allowed us to bring new benefits to each of our clients with audience addressability at the core. This ensures that we are not only bidding on the most optimal impressions, but that we are also bidding as efficiently and effectively as possible”, said Carla Lind Andersson, Media Manager at Scream. “The results clearly demonstrate the added value that next-generation identifiers deliver. Through tests like these with PubMatic and Verve Group enable marketers to maximise reach in the post-cookie era”, said Morwenna Beales, VP Global Strategic Partnerships at ID5. “Evolved audience targeting approaches are valued by media buyers as they provide a launchpad for greater addressability in a cookieless world. Targeting on the SSP side enables media buyers to take advantage of available audience addressability solutions like ID, contextual, and third-party data targeting. At PubMatic, we empower advertisers to make more informed decisions, gain significant efficiencies, and create long-term alternatives to cookie-based targeting”, said Jonas Söderqvist, Regional Director, Northern Europe at PubMatic. ABOUT VERVE GROUP Verve Group’s consumer-first advertising suite is a leader in consolidating data, demand and supply technologies to create better business outcomes for advertisers and publishers. With a privacy-first approach, Verve Group’s full-stack programmatic solutions are built for brand-safe environments. The global group is trusted by top 100 advertisers with direct connections to 4,000+ publishers and apps globally. Verve Group is part of Media and Games Invest (MGI) and has an international presence with 20+ offices worldwide. Learn more at www.verve.com. ABOUT SCREAM We are an entrepreneur-driven full-service agency that works with the motto that the whole is greater than the sum of the combined efforts in different channels. We are more than a media agency, we work based on insights from behavioral psychology, data and experience to create the most innovative and effective campaigns. We have specialists in all types of media, and take lessons with us continuously in our work. We invest heavily in digital development and have over the years started several sister companies to strengthen our position as one of the foremost in digital marketing. Together with our other companies, we can offer our customers a full-service offer containing a range of services – from digital production and SoMe management to performance and business consulting. ABOUT ID5 ID5 was created to improve online advertising for consumers, media owners and advertisers, with the ultimate goal to help publishers grow sustainable revenue. ID5 provides the advertising ecosystem with a transparent, scalable and privacy-compliant identity infrastructure. Its solution improves user recognition and match rates and provides a stable, consented and encrypted user ID to replace third-party cookies and MAIDs. This enables publishers to better monetise their audiences, advertisers to run effective and measurable campaigns, and platforms to maximise the value of data and inventory for their customers. Created in 2017 by seasoned ad tech professionals, ID5 services clients globally.

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