ADVERTISER PLATFORMS
Business Wire | April 20, 2023
Reach more TV households in primetime than you can find on the average program airing on a top-five cable network* — that’s a first from Roku, Inc. (Nasdaq: ROKU) with its new Primetime Reach Guarantee ahead of the TV Upfronts.
Marketers have long valued TV advertising for its ability to reach large audiences quickly. Today, brands are shifting advertising spend to TV streaming to follow the consumer. According to eMarketer, the daily average time spent with TV streaming devices by U.S. adults increased by 25 percent in the past two years. However, advertisers have lacked assurance that their TV streaming campaigns will accumulate audiences quickly during key brand moments, such as holiday shopping weekends and big product launches.
Now, Primetime Reach Guarantee brings a key benefit of cable advertising to TV streaming advertising. To get started, marketers choose a primetime date. Roku then prioritizes delivery to unique households across The Roku Channel and the additional top 100 channels on the platform.
In a pilot with one financial services brand, Roku reached more TV households during the one-day flight during primetime (8:00-11:00 PM locally) than an average program on a top-five cable network. Total household reach was 15% greater with Roku, helping the brand reach more prospective account holders during a key moment.
“This is a best-of-both-worlds solution to make brands unmissable,” said Kristina Shepard, Co-Head of US Brand Sales, Roku. “TV streaming has long brought precision and measurement to the largest screen in the home. Now, marketers can launch campaigns knowing they will deliver meaningful reach and impact quickly, too.”
This first-of-its-kind offering from Roku is available to buy directly from Roku, including programmatically through OneView. Roku is uniquely positioned to use tech, data, and machine learning to maximize reach and manage frequency. As the #1 TV streaming platform in the U.S., Canada, and Mexico**, Roku brings the scale that marketers have appreciated in cable to the streaming era with 70 million active accounts.
To learn more about Primetime Reach Guarantees, please visit our blog.
About Roku, Inc.
Roku pioneered streaming on TV. We connect users to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers with unique capabilities to engage consumers. Roku TV™ models, Roku streaming players and TV-related audio devices are available in various countries around the world through direct retail sales and/or licensing arrangements with TV OEM brands. Roku-branded TVs and Roku Smart Home products are sold exclusively in the United States. Roku also operates The Roku Channel, the home of free and premium entertainment with exclusive access to Roku Originals. The Roku Channel is available in the United States, Canada, Mexico, and the United Kingdom. Roku is headquartered in San Jose, Calif., U.S.A.
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AD NETWORKS
CMSWire | April 05, 2023
TapClicks, the leading provider of unified marketing operations, analytics and reporting solutions for media companies, digital marketing agencies, and brands, today announced a partnership with Choozle, an omnichannel digital advertising platform and consultative partner to agencies and brands.
This collaboration integrates Choozle’s proprietary platform, which connects modern marketers with the very best advertising technology in the ever-changing world of programmatic advertising, with TapClicks’ Smart Marketing Cloud, a unified marketing operations platform including automated data acquisition, data warehousing, order management, analytics and intelligence, reporting, and marketing workflow management.
With Choozle’s adoption of the full, end-to-end TapClicks marketing operations platform, mutual clients can now manage their digital advertising media more seamlessly and effectively, with ease and confidence. This allows Choozle to scale and expand their omnichannel advertising solutions, and is a key differentiator.Agencies and brand marketers benefit from making their advertising budgets go further, with better return on advertising spend (ROAS), and more comprehensive service offerings for campaign management.
“By adopting TapClicks’ unified, end-to-end marketing operations platform, we have enhanced our programmatic digital advertising strategy,” said Adam Woods, CEO of Choozle. “This accelerates scaling of our delivery and service offering. It better serves end-advertisers with more cost effective, higher quality services, drives better advertising outcomes, and further simplifies the buying process for our client agencies and marketers across multiple platforms.”
”One of TapClicks’ core strategies for a decade has been to invest in strategic partnerships with industry leaders,” said Babak Hedayati, CEO and Founder of TapClicks. "Our partnership with Choozle is a great example of how companies deliver value to their customers by delivering a seamless operations stack for increased revenue and dramatically improved efficiency."
Choozle has been a TapClicks client for several years, and this collaboration further extends the effective partnership, enhancing both parties’ offerings for immediate impact. This integration was driven by client request, and is available now. Mutual clients agree:Andy Miller, CEO of M2 The Agency, commented, “Both the TapClicks unified marketing operations platform, and the Choozle omnichannel digital advertising platform, have accelerated our success. We are delighted to benefit from this new collaboration.”
About Choozle
Choozle is an omnichannel digital advertising platform and consultative partner that helps advertisers and agencies navigate the complexities of the digital media landscape. Choozle leverages detailed consumer data to power programmatic advertising campaigns for an omnichannel world – all from a single, intuitive interface. The company combines multiple digital advertising tools, a demand-side platform, data management platform, and smart tag management into a single platform with human media optimization expertise to engage audiences no matter where they are. For more information visit http://choozle.com.
About TapClicks
TapClicks, Inc. is the leading provider of unified marketing operations, analytics and reporting solutions for digital marketing. For more information, visit www.tapclicks.com.
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AD NETWORKS
PR Newswire | May 03, 2023
Hightouch, a leader in Data Activation and Customer Data Platform (CDP) solutions, has announced the launch of Match Booster, a breakthrough in how performance marketing teams can use data to increase the effectiveness of advertising campaigns.
With Match Booster, for the first time marketers can seamlessly and securely combine the power of their first-party customer data with data from the world's leading enrichment providers to boost audience match rates across advertising platforms like Facebook, Snapchat, TikTok, and more.
The secret to Match Booster is the extensive identity enrichment data set Hightouch has built through partnerships with a number of the world's leading data providers. This identity store securely houses billions of hashed user identifiers such as email addresses, phone numbers, or device IDs. When Match Booster is toggled on, Hightouch matches identifiers from your first-party audience data with the identity enrichment data. As audiences are sent to destinations like Facebook, Hightouch references the identity store and enriches the audiences with the hashed identifiers before final upload to the various ad destinations.
With enriched identity data, advertising platforms can better match desired user profiles, providing larger, more precise audiences. Enabled with larger audiences, marketing teams are able to target or suppress more customers across channels; optimizing segmentation, driving personalization, and maximizing their overall return on ad spend.
For the first time, data onboarding doesn't mean storing your sensitive customer data with a third party. Now, enrichment can be done in real-time as your audiences get pushed into the advertising platforms, providing the security, flexibility and peace of mind desired by modern organizations.
"We're excited to launch Match Booster, one of our most powerful products yet," said Tejas Manohar, Co-CEO of Hightouch. "With Match Booster, we're helping marketing teams fill in customer data gaps and maximize their return on advertising spend. It's a game-changer for growth and performance marketing teams looking to get the most out of their campaigns."
Match Booster is designed to work with the many ad platforms that Hightouch already integrates with. It is available as an add-on to both Hightouch's core Reverse ETL offering as well as Customer Studio, Hightouch's suite of no-code audience tools. With just a few clicks, Hightouch customers can unlock secure data onboarding without the hassle of building manual pipelines, setting up data clean rooms, or paying for expensive Liveramp contracts.
The new feature has already delivered impressive results for Hightouch customers. A leading publisher, for example, was able to boost their match rates an average of +35% across Facebook, and TikTok, allowing the team to drastically reduce wasted ad spend on existing customers. A mid-stage SaaS company was able to enrich their customer data with additional identifiers, resulting in a 68% boost to their audience match rates on Meta platforms.
Match Booster is available today as a product for Business Tier customers. To learn more, read the blog post or schedule a demo with the Hightouch team.
About Hightouch
Hightouch is a leading provider of Data Activation and Customer Data Platform (CDP) solutions, enabling marketing and data teams to activate customer data directly from their data warehouse to over 150+ destinations like ad platforms and CRMs. Hightouch is used by leading organizations like Cars.com, Spotify, TripAdvisor and GameStop to unlock a fast, flexible, and scalable CDP alternative by enabling them to activate audiences and other customer data points directly from their organization's single source of truth - the data warehouse out to the many business tools it is needed in.
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