Digital Remedy Launches Adready+, an Industry-changing Self-service Platform to Support Independent Agency in Digital Advertising Management

Digital Remedy | August 21, 2020

Digital Remedy announced the launch of AdReady+, an industry-changing self-service platform designed to support independent agency success in navigating digital advertising management, from campaign planning, RFPs, media execution, to insightful reporting. AdReady+ offers a single source of truth for agencies seeking to balance demands of the marketplace with the pressure to provide clients with real-time, intelligent campaign performance reports. Built with media planning and execution in mind, Digital Remedy—a leader in data-powered technology and solutions for marketers—believes AdReady+ is the future of digital. As the industry evolves and money flows into digital channels for programmatic purchases from linear formats, agencies are experiencing a resource crunch and shrinking margins. Today, agencies have to manage multiple vendors to create reports for clients, which makes planning an endless challenge. AdReady+ addresses these pain points with a single solution to access the entire digital ecosystem — from initial planning to the final campaign report. By leveraging AdReady+, agencies can tap into the stack of 300+ platforms, inventory sources, and data offerings and Digital Remedy partners to plan, buy, report on, and optimize campaigns, all while reducing overhead costs and time spent on campaign management.

Spotlight

There are a lot of reasons we often recommend Facebook ads for a wide range of businesses. In addition to potentially reaching billions of users, the platforms allow for numerous ad formats; this allows advertisers to select the type that will be most compelling for their target audience. What types of ad placements can you choose between, and which ad types do they support? This new infographic guide from Spiralytics shares a helpful overview of variables to consider as you plan your business’ ad strategy.
Check out the full infographic below, and let us know if you’d like help managing your business’ Facebook ads!

Spotlight

There are a lot of reasons we often recommend Facebook ads for a wide range of businesses. In addition to potentially reaching billions of users, the platforms allow for numerous ad formats; this allows advertisers to select the type that will be most compelling for their target audience. What types of ad placements can you choose between, and which ad types do they support? This new infographic guide from Spiralytics shares a helpful overview of variables to consider as you plan your business’ ad strategy.
Check out the full infographic below, and let us know if you’d like help managing your business’ Facebook ads!

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Contextual Advertising Expert Seedtag Opens US Headquarters in New York

Seedtag | July 16, 2022

Seedtag, the leader in contextual advertising in EMEA and LATAM, has today announced the opening of its US headquarters in New York. By opening its headquarters in the United States, Seedtag continues in its mission to become the global contextual advertising partner for brands and agencies. The ad tech company, with employees already on the ground in major US cities, expects to triple head-count by the end of 2022. The US leadership team will be led by US managing director Brian Danzis, joined by co-founder and co-CEO, Albert Nieto, who will be relocating to New York. Albert will be on-site to oversee International Sales, Marketing, and Finance and support Seedtag’s rollout in the US. The New York office will act as Seedtag’s new commercial HQ while the company’s development and operations hub will remain in its founding city Madrid. Seedtag’s main US office will be located in New York, with satellite offices in Miami, Chicago, and Los Angeles. Seedtag’s New York office will act as a base for a brand new team that will be led by Brian Danzis, US managing director. Brian brings over 20 years of experience and expertise in advertising, sales and marketing in North America. Brian has served in a number of leadership roles in digital media throughout his career, gaining a wealth of expertise in driving growth. He has gained a reputation as an outstanding leader, capable of rallying his teams around plans and effectively crafting and executing strategies. Prior to joining Seedtag, he served as EVP, agency solutions for VideoAmp where he was responsible for managing the national sales team. Previously, he served as global head of video & live event sales at Spotify, where he developed and executed the go-to-market strategy of the platform’s video ads business. With Seedtag's arrival in the US, American advertisers will be able to increase the effectiveness of their advertising while respecting users' privacy. Seedtag's solution is currently the leading contextual solution in Europe and Latin America, with its AI and programmes such as Seedtag LAB providing advertisers with a much deeper understanding of user interest.

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DISPLAY ADVERTISING

OneScreen.ai Launches Most Comprehensive Public Directory of Out-of-home (OOH) Advertising Inventory and OOH Providers

OneScreen.ai | August 04, 2022

OneScreen.ai, the marketplace provider for buying and selling out-of-home (OOH) advertising, has launched the most comprehensive public directory of OOH advertising inventory with more than 3,200 OOH providers, including media companies, vendors and agencies, and more than 864,000 media listings across various categories, including billboards, street furniture, transit, and more in 340 different formats. OOH providers accustomed to manually managing inventory, long sales cycles, and time-consuming processes can now utilize a free, searchable listing in OneScreen.ai’s directory and a suite of free tools to seamlessly manage their inventory in one place, accelerate sales conversations, and become easily discoverable by potential buyers. OneScreen.ai’s robust directory is the basis for building the first public ecosystem in OOH that allows providers to interact openly and freely with buyers and marketers. “Building and deploying this exhaustive directory is the genesis to ensuring everyone can easily and openly buy or sell OOH ads,” said Sam Mallikarjunan, co-founder and CEO of OneScreen.ai. “Building and deploying this exhaustive directory is the genesis to ensuring everyone can easily and openly buy or sell OOH ads,” said Sam Mallikarjunan, co-founder and CEO of OneScreen.ai. “While other directories exist in the OOH space, none are democratized — completely open and public, without a third party intermediating to keep sellers from interacting with buyers. Now, that is no longer the case. We have incredible respect for the OOH industry’s tremendous and long-standing growth, and our mission is to continue working collaboratively with industry friends and partners to even further accelerate the success of OOH.” Media owners are able to upload, edit, and sell their inventory directly from their listing. They are also given access to free tools like campaign building, embeddable maps, and invoicing that make their inventory more accessible, discoverable, and easier for marketers to buy. OneScreen.ai invites OOH providers to claim or request their free listing and complete their profile. For more than a year, the OneScreen.ai team has worked closely with hundreds of buyers, sellers, advisors, and facilitators in the OOH industry to ensure its platform and tools solve real-world problems. Based on collaborations and partnerships with dozens of OOH providers, the company has developed multiple solutions in sales enablement, inventory management, and invoicing. “OneScreen.ai is an advocate for the OOH industry and a resource that allows my company to run more efficiently and effectively,” said David English, Vice President at AD-Trend Outdoor Advertising. “OneScreen.ai truly understands outdoor advertising, both how and why it works. I'd encourage any outdoor advertising company to have a conversation with them and learn how OneScreen.ai will help grow your business in a multitude of ways. They are at the forefront of changing the industry, and we love everything they are doing for companies like mine. The working relationship that Ad-Trend and I have with OneScreen.ai is irreplaceable." "Before using OneScreen.ai, I used generic charting and graphing programs,” said Richard Kennedy, owner of Kennedy Outdoor. “But once I reached 40-50 billboard faces, it became tough to manage everything through manual processes and spreadsheets – not to mention the space and data it took up on my computer. OneScreen.ai has allowed me to put all of my inventory in one place, and it's all hosted through their online platform." Join a live walk-through of the directory tomorrow, Thursday, August 4, 2022, at 4:00 p.m. ET. Save your seat at: https://www.onescreen.ai/webinar/lets-walk-through-the-directory OOH providers can claim their free listing in OneScreen.ai’s OOH directory at: https://www.onescreen.ai/get-listed About OneScreen.ai OneScreen.ai is accelerating the growth of real-world advertising by making it easier to buy and sell out-of-home (OOH) ads – from billboards, blimps, and buses to wrapped cars and connected TVs in bars and restaurants. OOH advertising is the only traditional ad medium still growing, and OneScreen.ai is making the entire industry more streamlined and connected with one centralized space for marketers to buy, deploy, and measure OOH advertising and for media owners to sell, manage, and invoice their inventory. Founded by former executives and alumni from Google, HubSpot, and Wayfair, OneScreen.ai earned a Great Place to Work Certification in 2022. The company is a member of the Out of Home Advertising Association of America, Inc. (OAAA), Digital Place Based Advertising Association (DPAA), World Out of Home Organization (WOO) and Geopath. To learn more, visit www.onescreen.ai and follow on LinkedIn and Twitter.

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AD NETWORKS

Viamedia Promotes Madeline Kissel to Vice President of Affiliate Relations and Business Development

Viamedia | July 14, 2022

Viamedia, the leading fully-integrated independent cross-media local advertising company, today announced Madeline Kissel has been promoted to vice president of affiliate relations and business development. In her new role, Kissel is responsible for managing the process of identifying, pitching, negotiating and executing sales representation agreements with linear, digital and managed services partners within the cable and digital ad sales industries. “Madeline impressed us as soon as she started working at Viamedia and has grown into a trusted leader, insightful manager, and proven sales and business executive. Her skill and experience are perfectly suited to lead Viamedia’s expanding network of affiliate partnerships,” said David Solomon, CEO of Viamedia. “Madeline impressed us as soon as she started working at Viamedia and has grown into a trusted leader, insightful manager, and proven sales and business executive. Her skill and experience are perfectly suited to lead Viamedia’s expanding network of affiliate partnerships,” said David Solomon, CEO of Viamedia. “There is no doubt she will bring value and innovation to even more distributors in this expanded role that recognizes her many successes.” Kissel joined Viamedia in 2012 as a marketing and research intern, where she contributed to the company’s marketing team, focusing on sales support, internal communication, promotions, and event planning. In 2018, she moved into Business Development division and oversaw Viamedia’s partnerships with multichannel video programming distributors, managing over 60 sales partnerships across over 70 cities. Kissel will continue to collaborate with every Viamedia department to analyze new partnerships and provide world-class support to current affiliate partners. Kissel is based in Viamedia’s Lexington, Kentucky operational headquarters and reports directly to the company’s President and CEO, David Solomon. Kissel was named to Cablefax’s “Overachievers Under 30” in 2015 and has a BA in Integrated Strategic Communications from the University of Kentucky. About Viamedia Viamedia places over 1MM ads a day in more than 130 zones in 28 states across 60+ markets nationwide, aggregating all forms of TV audiences and providing a single point of sale to more than 6,000 local, regional, and national advertisers. It provides a comprehensive portfolio of audience and impression-based local video cross-media advertising solutions that bridge the gap between linear TV and digital programmatic advertising. Viamedia’s patented, cloud based QTTTM platform utilizes a proprietary technology stack and is designed to enable ad campaigns to be more efficient and easier to execute, by utilizing rich data to deliver targeted, dynamic ads to consumers via linear television. Viamedia also offers a complimentary suite of impression-based digital products for streaming, mobile, display, email, search, social and more. Headquartered in Lexington, Kentucky, the company’s success is built on its people, processes and proprietary software.

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