Disney Plus Finally Strikes A Deal With Amazon Fire; Advertisers Are Buying More Ad Tech

Disney reached a deal with Amazon to carry Disney Plus on Fire TV sets. The two companies were at an impasse on a distribution deal because Amazon was demanding a substantial percentage of the media giant’s ad revenue, The Wall Street Journal reports. The ecommerce giant generally starts by asking programmers for a 40% cut of ad sales, which often gets negotiated down to somewhere between 20-30%. Google, for example, kept YouTube TV, its skinny bundle of live channels, off Fire TV until last month, when the two finally reached a deal through which Google allows Amazon to carry YouTube TV and Amazon’s Prime Video service now syncs with Chromecast.