Ditch expensive Christmas TV ads and switch to influencer marketing instead

City A.M. | November 26, 2018

The responsibility to drive sales obviously doesn’t fall solely on the shoulders of a TV campaign, and there are more issues behind these respective falls from financial grace. However, I find it hard from a marketing perspective not to make a connection and question whether the big-budget Christmas ad campaign is actually working. TV commercials are seen as a relatively traditional form of advertising. But in order to achieve those much-needed bumper sales, perhaps it is time for brands to consider investing more of their budget in a modern approach, such as influencer marketing. If a TV campaign drives people to stores, influencer marketing drives shoppers right to the checkout.

Spotlight

What is a pitch? Doing speculative work to get a job against other studios. How does it work?Sales reps are how we procure job leads for TV commercials. What's the budget? How many companies are pitching? Has the concept been sold through to the client?

Spotlight

What is a pitch? Doing speculative work to get a job against other studios. How does it work?Sales reps are how we procure job leads for TV commercials. What's the budget? How many companies are pitching? Has the concept been sold through to the client?

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