IAS | September 28, 2020
Integral Ad Science (IAS), the global leader in digital ad verification, today announced the first platform-wide agreement with the Microsoft Audience Network to exclusively provide brand safety for native ads across desktop and mobile web. This integration uses IAS's predictive technology and real-time data to ensure that all campaigns activated through the Microsoft Audience Network are brand safe on a pre-bid basis. Microsoft's Audience Network reaches millions of customers through Microsoft owned and operated sites like MSN, Outlook.com and Microsoft Edge, as well as trusted third-party publishers. With IAS's pre-bid integration, advertisers will now have an additional layer of brand protection to confidently deliver their messages in trusted environments. The integration, which comes at no added cost to marketers, will automatically filter out high-risk inventory before the bid is even placed, further enhancing the Microsoft Audience Network's offerings of contextual native placements. "I'm thrilled that IAS is the first platform-wide brand safety partner across the Microsoft Audience Network. This means that we can provide the highest level of brand safety coverage for marketers across this inventory," said Lisa Utzschneider, Chief Executive Officer, IAS. "The best part, IAS brand safety controls are automatically included for every Microsoft Audience Network advertiser at no incremental cost to them." With consumers spending more time online than ever before, it is crucial for marketers to make connections with their respective audiences in high-quality trusted environments in order to get strong returns from their media investment. In a time when performance and efficiency are top-of-mind, IAS gives advertisers the most accurate and comprehensive coverage to ensure their message makes the maximum impact.
AD TECH AND MARTECH
LUMA Partners | April 08, 2021
Seven ad tech companies made transactions valued at over $1 billion in the first quarter of 2021 – double the amount that’s happened in the past few years combined.
“We’ve got a perfect storm here of different forces lining up, which created such a strong quarter,” said Conor McKenna, LUMA Partners director. The ad tech investment banking firm LUMA tallied up recent deals in its Q1 2021 Market Report last week.
Multiple paths to get to $1 billion exist IPOs, SPACs, and acquisitions – often by public companies flush with cash from spiking valuations.
In Q1, those billion-dollar transactions included Magnite buying SpotX, Viant going public, Taboola and ironSource going the SPAC route, Vista taking a majority stake in TripleLift and AppLovin and DoubleVerify filing for an IPO.
Macroeconomic, media, and marketing industry and market trends are currently all in sync, McKenna said.
First, government stimulus funds accelerated recovery while cheap interest rates created economic buoyancy. Regarding the marketing industry, McKenna said “the overall media and marketing ecosystem has been on a growth tear for years, and the pandemic has led to an inflection point across streaming, gaming, and e-commerce.” Finally, investors are seeking new opportunities that are leading to a bumper crop of IPOs and SPACs.
And the ad tech companies that go public might acquire more ad tech companies, McKenna said.
“The market is rewarding action,” McKenna said. When Magnite bought SpotX and when Digital Turbine spent $1 billion acquiring Fyber, AdColony, and Appreciate, their respective stocks jumped by more than the value of the actual deal, he said.
Right now, with markets so focused on growth, it’s better “to make errors of commission rather than omission,” he said.
The rush to CTV
“CTV has become a crucial narrative for any company that’s touching media, marketing or technology,” McKenna said.'
The TV space is hot: Vizio went public, Magnite bought SpotX, LG acquired Alphonso for $125 million, Comcast’s Freewheel closed its purchase of Beeswax and Roku acquired Nielsen’s video ad tech assets.
The Nielsen-Roku deal held particular interest to McKenna because it indicates how an OTT player could expand into data-driven linear ads.
“In the traditional TV ecosystem, the supply side is the scarce side of the market,” he said. “Roku, one of the largest AVOD CTV players, is looking for more supply beyond what they’re touching, and moving into data-driven TV advertising.” This migration will be slow – over the next decade – but the trend toward convergent TV is in motion.
Identity crisis? Not in ad tech
When Google Chrome said it would remove third-party cookies last year, it injected plenty of uncertainty into the market. The ensuing pandemic didn’t help matters, halting deal-making for more than 90 days, McKenna said.
But while few know exactly what marketing will look like come 2022, that uncertainty isn’t having a huge effect.
Though Q1 2021 may go unmatched in terms of deal-making, there are still plenty of conversations happening at LUMA that indicate more companies will pair up or go public in 2021.
The new, billion-dollar big fish can snap up smaller ad tech companies. For instance, Magnite was able to purchase SpotX after its stock hit record highs. “There are now very large, viable buyers that are deep in the ecosystem,” he said, along with an influx of consumers consuming media and shopping online – a perfect storm that’s continuing unabated.
American Advertising Federation, Clear Channel Outdoor Holdings | April 22, 2021
Mosaic Award champs will be perceived for their faithful obligation to incorporation and for giving a voice to multicultural networks. From a staggering number of entries, all champs have accepted progressed advertising methods, strategic approaches and have created various programs that help improve the main concern, yet in addition secure a pertinent part in a persistently advancing professional workplace.
"Our multicultural networks are harming during an extreme year, confronted with fighting a worldwide pandemic and demonstrations of prejudice. Innovativeness can impact and improve society. I'm pleased that AAF proceeds with its long-standing practice of commending these different and comprehensive stories by highlighting them every year at the Mosaic Awards," said Melanie Mitchem, AAF Mosaic Council Chair and SVP, Executive Director of Global Communications and PR at FCB.
"The Mosaic Awards are a brilliant illustration of incredible work with a high effect made by a different gathering of Advertising experts and experts that help us all show others how it is done," said Steve Pacheco, CEO, at the American Advertising Federation. "I'm aroused by this work and the entirety of the people who buckled down on these extraordinary ideas. It's a higher priority than at any other time to praise the triumphs and champion the causes that the AAF's Mosaic Center represents."
Making a comprehensive industry has been a need of the AAF via its Mosaic Center for over twenty years. The Mosaic Center fills in as an asset and backer for variety and incorporation. The Center is focused on aiding promoting and media mirror the nation's advancing social cosmetics. The AAF utilizes a generous segment of its assets to execute a bunch of programs that advance and advance multiculturalism inside the business including the Most Promising Multicultural Students Program, HBCUs for Advertising, and AdCamp.
About the American Advertising Federation
Set up in 1905, the American Advertising Federation (AAF), goes about as the "Bringing together Voice for Advertising." Its enrollment is included more than 75 corporate individuals comprised of the country's driving promoters, organizations, and media organizations; a public organization of almost 164 neighborhood clubs addressing 30,000 publicizing experts, and more than 170+ school parts with 4,000 understudy individuals. The AAF works a large group of projects and activities, remembering Advertising Day for the Hill, the Advertising Hall of Fame, the Advertising Hall of Achievement, the American Advertising Awards, the National Student Advertising Competition, the Mosaic Awards, the Most Promising Multicultural Students Program and AdCamp for secondary school understudies.
About Clear Channel Outdoor Holdings, Inc.
Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) is one of the world's biggest outside promoting organizations with a different arrangement of around 500,000 print and computerized shows in 31 nations across North America, Europe, Latin America, and Asia, arriving at a great many individuals month to month. A developing computerized stage remembers over 16,000 advanced presentations for global business sectors and over 2,000 computerized shows (barring air terminals), including more than 1,400 advanced boards, in the U.S.