On February 28, 2023, DoubleVerify, announced a partnership with Samsung Ads Europe to offer a range of solutions to advertisers. The collaboration will enable advertisers to ensure the effectiveness of their video and CTV campaigns through DV Video Complete. This offering will be available to advertisers across Samsung's 50 million Smart TVs throughout Europe.
DV Video Complete is a comprehensive solution that enables advertisers to monitor and optimize their video campaigns. The solution offers a range of measurement and protection tools that help advertisers ensure that their ads are being seen by real people in a brand-appropriate environment, within the targeted geography, and across all platforms, including CTV. In addition, this solution empowers advertisers to measure their campaigns' effectiveness and make adjustments as needed.
Samsung Ads Europe advertisers can access the most comprehensive and scalable CTV verification solution through DV Video Complete. The solution is facilitated by the DV Video OmniTag, which enables Samsung Ads advertisers to use a single VAST tag across all environments for those who use inventory from Samsung Ads Europe. This approach streamlines the verification process and ensures a consistent user experience across all platforms.
Managing Director, EMEA at DoubleVerify, Nick Reid, said, "We're extremely proud to be partnering with Samsung Ads Europe, one of the largest video and CTV platforms in Europe. As a global leader in CTV verification, we recognise that authenticating media quality and strengthening brand protection is essential to maintaining advertiser trust. With our market-leading suite of tools, advertisers will be able to maximise the value of their CTV inventory and improve their return on investment."
(Source – ExchangeWire)
DoubleVerify is a leading digital media measurement, data and analytics software platform. The company provides solutions for digital advertisers, publishers, and ad tech vendors to ensure their digital advertising campaigns are effective, brand-safe, and fraud-free.
The Firm was founded in 2008 and is headquartered in NYC, with offices in London, Tel Aviv, and other locations worldwide. Its solutions include ad verification, fraud detection, brand safety, and viewability measurement. DoubleVerify's clients include major brands, publishers, and advertising platforms across the automotive, financial services, retail, and technology industries. The company is recognized for its innovative solutions and has won numerous awards for its technology and customer service.