Ad Networks
PR Newswire | October 12, 2023
Tinuiti, the largest independent performance marketing firm across Streaming TV, Google, Meta, and Amazon, has been named as a premier launch partner for Microsoft Advertising Network for retail. Now, retailers can launch a profitable retail media program quickly to generate incremental sales and unlock additional high-margin revenue with high-quality ads.
The Microsoft Advertising Network for retail is also a great new opportunity for brand advertisers to generate incremental sales with their retail partners. Tinuiti brand clients have access to:
Ready-built retail media ad supply.
Access to a large high-intent shopper audience across Microsoft Advertising Network with co-sponsored product ads.
Real-time reporting to see detailed SKU level performance data.
We're excited to announce our partnership with Microsoft Retail Media to simplify how brands connect with more customers online by making the retail media activation process more efficient. The configuration closely mirrors a conventional Shopping campaign, while offering the additional capacity to optimize sales for our clients across multiple retailers and overseeing the listings of identical products on different platforms, said Evan Kirkpatrick, Vice President, Head of Shoppable Media at Tinuiti.
Skai's omnichannel marketing platform will be the first third-party platform integrated into this new retail solution, offering advertisers additional flexibility into how they buy retail media ads and monitor media spending.
Earlier this year, Tinuiti won two Microsoft Advertising Partner Awards — the Growth Media Division as Microsoft's Advertising Channel Partner of the Year, and the Search/Shoppable Media Division winning the Microsoft Advertising Client Partnership of the Year. These two accolades add to Tinuiti's list of Microsoft Partner Awards. Last year, Tinuiti took home Microsoft's two biggest awards: Global Agency of The Year and Agency Partner of the Year (Americas) — marking the first time any independent agency has ever done so.
The Microsoft Advertising Network for retail allows both retailers and advertisers to engage with shoppers across their customer journey from awareness to purchase. It is available in the US only today.
About Tinuiti
Tinuiti is the largest independent performance marketing firm across Streaming TV, Google, Meta, and Amazon, with more than $3 billion in digital media under management and over 1,200 employees. With industry-leading expertise in search, social, Amazon and marketplaces, addressable TV, mobile apps, Influencer, Lifecycle, and more, Tinuiti understands that success requires both strategy and channel expertise. Each solution is delivered through Tinuiti's performance planning framework, GAMMA, and is enabled by a proprietary suite of marketing intelligence and media activation technology – Mobius. For more information visit http://www.tinuiti.com.
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Ad Tech and Martech
Business Wire | October 03, 2023
PMG today announced the acquisition of Camelot Strategic Marketing & Media, one of the largest independent agency buyers of video, OTT, and CTV, and leaders across business and marketing transformation for more than 40 years. Headquartered in Dallas, TX, Camelot, whose marquee customers include Intuit, Charter Communications, Experian, Michaels, and Whole Foods, will join PMG, an independent, global full-funnel marketing and technology company headquartered in Fort Worth, Texas.
According to PMG’s CEO and Founder George Popstefanov, Camelot is a perfect complement to PMG’s hyper-focus on the customer. “As the landscape evolves rapidly, customers require agency partners that deliver a data-informed, tech-enabled, integrated solution obsessed with outcomes, not outputs. The acquisition of Camelot brings advanced expertise in CTV, OTT, traditional media, and measurement to further PMG’s full-funnel, fully integrated model.” He adds: “Camelot has built an unrivaled video practice leading the industry. Their commitment to innovation and furthering the video industry is well aligned with PMG’s technological advancements, automation, and innovation.”
The acquisition of Camelot is further evidence of PMG’s philosophy of always changing for the better.
With the addition of nearly 160 Camelotians, PMG continues to invest in transformation that drives material impact for our customers across media, strategy, analytics, creative, all enabled by technology. Our customers push us daily to help them solve their biggest business challenges. Our commitment to heightened accountability and driving business impact has allowed PMG to work side-by-side with the C-Suite of top brands to transform for the future, says Popstefanov.
The synergies between PMG and Camelot continue when it comes to employees. PMG has been named to AdAge Best Places to Work for eight consecutive years and touts a 90 percent employee retention rate over the last five years. “PMG’s commitment to people and culture was one of the first things that caught our eye. Doing the right thing is never easy, but it’s clear that PMG has prioritized its values even when it was difficult. Camelot has always believed that a happy workplace environment leads to consistently satisfied clients, and we are excited about the bright future ahead and what it means for our people and our customers,” says Sam Bloom, CEO of Camelot. Camelot has also earned top recognition for its workplace culture and commitments, including AdAge Best Places to Work, Inc. Best Workplaces, and Top 100 Places to Work by The Dallas Morning News.
The company integration begins immediately, and clients' needs will drive the timing of specific synergies across teams and capabilities. George Popstefanov will be the CEO of the combined company, driving the vision and ambition of nearly 700 PMGers worldwide.
About PMG
PMG is a global independent digital company that seeks to inspire people and brands that anything is possible. Driven by shared success, PMG uses business strategy and transformation, creative, media, and insights, along with our proprietary marketing intelligence platform Alli, to deliver Digital Made for Humans™. With offices in New York, London, Dallas/Fort Worth, Austin, Atlanta, and Cleveland, our team is made up of over 500 employees globally, and our work for brands like Apple, Nike, Best Western Hotels & Resorts, Gap Inc., Kohler, Momentive, Sephora, and Shake Shack has received top industry recognitions including Cannes Lions and Adweek Media Plan of the Year.
Named to AdAge’s 2023 A-List, MediaPost’s 2023 Independent Agency of the Year, and Adweek’s 2021 Breakthrough Media Agency of the Year, PMG has grown through commitments to continuous improvement, business integrity, and cultivating dynamic relationships. We are proud to be named among Fast Company’s Best Workplaces for Innovators, Fortune’s 2023 #1 Best Places to Work, and Best Workplaces for Women, and to be the only company named to Ad Age’s Best Places to Work eight years in a row. For more information about PMG, visit www.pmg.com.
About Camelot
Trailblazing through 40 years in the media and marketing industry, Camelot Strategic Marketing & Media, is a Dallas-based independent agency with over 150 employees in cities across the U.S. – including New York, Los Angeles, and Baltimore. They partner with intellectually curious, want-to-get smarter leaders from the world's biggest brands – from TurboTax to Whole Foods to Michaels – to provide media-agnostic, transparent, insight-driven media and marketing strategy and execution that drives stellar results. For more information on Camelot, visit camelotsmm.com.
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Ad Tech and Martech
PR Newswire | September 12, 2023
Healthcare advertising technology leader DeepIntent announced the launch of DeepIntent Copilot, a groundbreaking step toward more integrated and intelligent healthcare advertising using connected artificial intelligence (AI). Seamlessly bridging media spend and clinical outcomes, Copilot is a new tool that works alongside marketers to offer actionable insights and recommendations that optimize marketing decisions and drive more relevant connections with patients and healthcare providers (HCPs) across the path to prescription.
Driven in part by digital access, patients are now active participants in their health journey, offering pharma marketers more opportunities to activate cohesive, data-driven strategies across patients and their HCPs. However, that data is often siloed within numerous point solutions, which makes it challenging for brands to know they're reaching the right HCP and patient audiences with maximum efficiency and performance. Additionally, their investments are equally fragmented across various channels and partners, each with nuances that often result in measurements that are too delayed to be actionable.
DeepIntent's unique ability to connect data across planning, activation, and measurement has already begun to solve these challenges. DeepIntent Copilot builds on this foundation using generative and connected AI to create an interactive experience that surfaces meaningful insights and recommendations based on real-time media data tied to clinical outcomes. The result is a platform that empowers healthcare marketers to streamline campaign activation and focus their media investments on the audiences and strategies that drive measurable growth and ultimately improve patient outcomes.
Examples of DeepIntent Copilot driving performance and efficiency include:
Pre-optimizing campaigns with audience recommendations that maximize performance against specific goals, like audience quality and verified patient reach
Maximizing media investment during activation with campaign and channel insights rooted in real-world clinical outcomes
Generating recommendations to traders for enhancing scale and performance forHCP and patient campaigns
Evaluating the value of millions of ad opportunities per second and prioritizing those that drive higherAQ and increase scripts
"AI remains artificial unless you have fully integrated data and solution connectivity, which DeepIntent's platform provides. DeepIntent Copilot marks the dawn of a new category of DSP: an intelligent DSP which supercharges all existing advantages of a healthcare DSP with AI. Our platform already allowed marketers to do it all in one place. By having AI everywhere, we simplify campaign planning and reduce the time required to achieve positive ROI by giving marketers and their agencies the tools they need to be dynamic. This allows them to detect and anticipate changes in the marketplace and adapt their campaigns and strategies in real-time," said Chris Paquette, Founder and CEO of DeepIntent.
To learn more about DeepIntent, visit www.deepintent.com/.
About DeepIntent
With a core belief that advertising technology can measurably improve the lives of patients, DeepIntent is leading the healthcare advertising industry into the future. Built purposefully for the healthcare industry, the DeepIntent Healthcare Advertising Platform is proven to drive higher audience quality and script performance with patented technology and the industry's most comprehensive health data. DeepIntent is trusted by 600+ pharmaceutical brands and all the leading healthcare agencies to reach the most relevant healthcare provider and patient audiences across all channels and devices. For more information, visit DeepIntent.com or find us on LinkedIn.
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