Home > News > featured news > DoubleVerify Continues Connected TV Momentum as Media Quality Measurement is Now Available to Netflix Advertisers

AD NETWORKS

DoubleVerify Continues Connected TV Momentum as Media Quality Measurement is Now Available to Netflix Advertisers

Business Wire | March 27, 2023 | Read time : 06:00 min

DoubleVerify Continues Connected TV Momentum

DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced that DV’s measurement solutions are now available for all Netflix advertisers. With this release, Netflix advertisers can ensure that their video ads are safe from fraud and invalid traffic (“IVT”) and are fully viewable by real people.

“Netflix is one of the world's largest streaming services and we are excited that our industry-leading solutions are now widely available for their advertisers,” said Mark Zagorski, CEO of DoubleVerify. “Our partnership ensures that campaigns on Netflix fulfill essential quality standards that drive optimal outcomes. At DoubleVerify, we are committed to delivering innovative, accredited, and independent quality measurement products that maximize advertising performance. We continue to expand our unmatched coverage across CTV platforms like Netflix, and wherever advertisers engage consumers of premium video."

DV is one of the few measurement providers selected to extend coverage to Netflix. With DV’s quality measurement technology, advertisers benefit from:

  • Fraud Protection: DV identifies and protects advertisers against fraud and IVT from hijacked devices to bot manipulation.
  • Viewability Measurement: DV provides comprehensive viewability authentication, offering clarity into whether an ad has the opportunity to be seen.

DV sets itself apart in the CTV category, with cutting-edge solutions that cover all CTV inventory, from pre-bid avoidance to post-bid monitoring. DV allows advertisers to compare media quality and performance consistently, ensuring that their advertising budget is efficiently and effectively delivered across all screens and devices. This unlocks measurement parity and provides advertisers with a high level of confidence in CTV advertising.

For more information about DoubleVerify, visit http://www.doubleverify.com.

About DoubleVerify

DoubleVerify (“DV”) (NYSE: DV) is a leading software platform for digital media measurement and analytics. Our mission is to make the digital advertising ecosystem stronger, safer and more secure, thereby preserving the fair value exchange between buyers and sellers of digital media. Hundreds of Fortune 500 advertisers employ our unbiased data and analytics to drive campaign quality and effectiveness, and to maximize return on their digital advertising investments – globally. Learn more at www.doubleverify.com.

Spotlight

Exploring the Evolution of AdTech with David Wells

In this two-part episode of "Marketing, From the Source," David Wells, Industry Principal for AdTech and MarTech at Snowflake, provides his insights into the developments in AdTech and how recent technological advances are transforming the methods used by marketers to implement campaigns. Wells discusses various topics, including the impact of the Data Cloud on the AdTech sector, the modifications in the third-party data landscape, and the importance of platforms that value data privacy and security. Additionally, he offers valuable advice to advertisers and provides a glimpse into the future by predicting forthcoming changes in the AdTech industry for the next 6-12 months and beyond.

More featured news

Spotlight

Exploring the Evolution of AdTech with David Wells

In this two-part episode of "Marketing, From the Source," David Wells, Industry Principal for AdTech and MarTech at Snowflake, provides his insights into the developments in AdTech and how recent technological advances are transforming the methods used by marketers to implement campaigns. Wells discusses various topics, including the impact of the Data Cloud on the AdTech sector, the modifications in the third-party data landscape, and the importance of platforms that value data privacy and security. Additionally, he offers valuable advice to advertisers and provides a glimpse into the future by predicting forthcoming changes in the AdTech industry for the next 6-12 months and beyond.

Related News

AD NETWORKS

MGID Bolsters US Leadership Team Amid Expansion in the Region

Business Wire | May 11, 2023

MGID, the global advertising platform, has today announced the appointment of Ryan Stewart as Head of Publisher Acquisition (North America), as part of its ongoing investment in the region. A heavyweight in the native ad industry, Stewart will support MGID’s growth across North America by introducing the native advertising platform to publishers, enabling them to create new revenue streams and grow their audiences. Stewart brings a wealth of international experience from the media and ad tech industries to the role, having held Director level positions at Taboola, Marfeel, and RevContent most recently. Prior to this, he began his career in broadcasting, working with media brands including Viacom and News Corp. Ryan Stewart, MGID’s Head of Publisher Acquisition (North America), commented: “Throughout my career, the opportunity to create transformation and growth has always excited me, and MGID is the perfect place for me to continue doing that. As challenges around data intensify in the years to come, native advertising solutions will continue to be essential for publishers and marketers worldwide. I’m looking forward to using my international experience to provide unique solutions to publishers in North America, at a time when the market needs new paths to monetization and quality.” Sergii Denysenko, CEO at MGID, commented: “We’re really pleased to welcome Ryan to the MGID family. North America remains an important region for us, with huge potential for further growth. Ryan’s track record of innovation across both sides of the media landscape fits perfectly with our mission to provide unique native ad solutions for publishers, empowering them to monetize and thrive with their audiences front of mind.” About MGID MGID is a global advertising platform helping brands reach unique local audiences at scale. It uses privacy-first, AI-based technology to serve high-quality, relevant ads in brand-safe environments. The company offers a variety of ad formats, including native, display and video to deliver a positive user experience. This enables advertisers to drive performance and awareness, and publishers to retain and monetize their audiences. Every month, MGID reaches 900 million unique readers, with 200 billion ad impressions, across 25 thousand trusted publishers. For more information, please visit: www.mgid.com.

Read More

AD TECH AND MARTECH

Broadsign, Adkom & Blip Announce Programmatic Ad Tech Integration

ExchangeWire | May 15, 2023

Outdoor advertising technology leaders Adkom, Blip, and Broadsign today (May 11th, 2023) announced a technology collaboration that brings more than 2,000 large format, roadside digital billboards located in more than 190 markets to the Broadsign supply-side-platform (SSP). Advertisers and media buying agencies around the world can now access the inventory via any of the demand-side-platforms (DSPs) integrated with the Broadsign SSP, including the Broadsign Ads DSP, while independent roadside media owners on the Adkom and Blip networks gain new programmatic revenue opportunities. The integration, which includes Adkom and Blip’s mediation layer, unlocks US roadside inventory that may have previously been difficult to procure due to a fragmented media owner landscape, making it simple to purchase through a programmatic platform. At the same time, independent media owners on the Adkom and Blip networks can increase revenue potential through new and repeat exposure to brands transacting on DSPs integrated with Broadsign. “We’re committed to working with brands, agencies, DSPs, and SSPs to ensure that we are adding as much value as possible at every point of the programmatic transaction. Optimising campaigns, providing real-time reporting, ensuring prompt creative approval, and offering service to our customers on both sides of the transaction is essential to this mission, and our work with Broadsign will allow us to build on that,” said Andy Gotshalk, vice president of programmatic for Adkom and Blip. “We’ve watched and admired Broadsign’s efforts in the programmatic DOOH space and are excited to work with them to expand programmatic access to Adkom and Blip network inventory, which will ultimately serve the greater OOH industry.” “Programmatic DOOH is advancing at a rapid pace, and more advertisers and agencies embracing the channel want access to unique and targeted inventory via Adkom and Blip offerings,” explained John Dolan, global head of media sales & service, Broadsign. “We’re thrilled to be collaborating with Adkom and Blip to bring Broadsign-supported DSPs and media buyers a host of new roadside screens, as demand for this kind of inventory continues to surge.” About Broadsign Broadsign empowers publishers, agencies, and brands to harness the power of out-of-home and connect with audiences across the globe. Powering over 425,000 signs along roadways and in airports, shopping malls, health clinics, transit systems and more, Broadsign is at the heart of people’s lives. The Broadsign platform helps publishers more efficiently manage their business operations while enabling brands and agencies to easily book OOH campaigns. The platform includes tools for content distribution, playback and proof of performance; sales inventory availability and proposal generation; automated programmatic DOOH transactions; and OOH business operations.

Read More

ADVERTISER PLATFORMS

MAGNA Study Explores Listening Rituals and How Audio Advertisers Can Improve Engagement and Purchase Intent by Complementing Daily Routines

Business Wire | April 18, 2023

Rituals, as routine as running errands and doing chores, are also key audio-consumption moments in people’s lives and create positive environments for advertisers, according to new research conducted by MAGNA’s Media Trials unit and leading multi-platform audio content and entertainment company, Audacy. The study found that advertisers who aligned with listeners’ rituals saw a greater lift in brand excitement (+10%) and brand relevance (+8%). The study, Aligning with Rituals: The Contextual Foundation of Audio, also noted that consumers experience greater “feelings of connection” with brands that synchronize with their audio rituals, by +12%, compared to +3% for non-aligned ads. MAGNA and Audacy tested both genre-based ads—such as a telecom brand advertising during an entertainment broadcast—and ritual-based ads—such as destination advertising during a “me-time” ritual--to examine the spectrum of contextual-alignment opportunities. “We’ve studied contextual in video before, but this is our first time to study it in audio, so we wanted to explore how consumers reacted to all types of audio advertising, from contextually aligned to non-aligned, across every daypart and layers of the funnel,” said Kara Manatt, EVP, Managing Director, Intelligence Solutions, MAGNA. “We were especially intrigued to note how daily rituals imply moments of calm and continuity in listeners’ lives and that brands that tap into these touchstones benefit tremendously.” Contextually aligned ads have the propensity to both excite (+10%) and create relevance (+8%) for brands, especially among those who are in-market. Further, contextual alignment boosts brand metrics that matter most, such as brand favorability (+8%), search intent (+12%), and purchase intent (+9%). Just what are consumers doing as they stream podcasts and listen to music? A ranking of typical listening rituals featured in a previous Audacy study, Audio Rituals was topped by running general errands (85%) and doing home maintenance (84%). Consumer engagement levels, though, were most heightened during me-time moments (73%), putting my child to bed (70%) and exercising outdoors (68%). Audacy’s Audio Rituals study also determined that 74% of listeners incorporated audio into their daily rituals and 40% planned their day/activities around audio content. “Audio advertisers can amplify the effectiveness of their buys through ritual moments,” said Idil Cakim, SVP, Head of Research and Insights, Audacy. “Study participants agreed that the stronger the match between advertisement and content, the better the outcome for KPIs like brand favorability and purchase intent.” Seventy-eight percent of participants agreed that strong content/ad matches mattered in brand favorability and 80% for purchase intent. Other key findings include: Mood Boosters: Participants who felt “energized or excited” by their audio content also were 24% more likely to state the test ads “caught my attention” (+24% lift) and were more likely to be open to the ads at the time of listening (+16% lift). These engaged and excited listeners also were more likely to search for the brand (+10%). Contextual Enhancement: Contextually aligning ads amplifies the information shared in audio ads – this is especially true among in-market audiences, who agree that these contextually-aligned ads “taught them something new” (73%). Dialed-In Dispatches: Regardless of the type of contextual alignment (ritual or genre-based), each approach has the propensity to drive search intent (+15% and +16%, respectively). Aligning with Rituals: The Contextual Foundation of Audio ran controlled testing among 1,920 weekly audio listeners who listened to 30-minute content blocks, ranging from podcasts to news, sports and music, interspersed with ads from three brands, covering the retail, telecom and travel industries. The participants answered a range of questions to determine advertising effectiveness and establish their mood and receptivity. The full study can be found here. About MAGNA MAGNA is the leading global media investment and intelligence company. Our trusted insights, proprietary trial offerings, industry-leading negotiation and unparalleled consultative solutions deliver an actionable marketplace advantage for our clients and subscribers. We are a team of experts driven by results, integrity and inquisitiveness. We operate across five key competencies, supporting clients and cross-functional teams through partnership, education, accountability, connectivity and enablement. For more information, please visit our website: https://magnaglobal.com/ and follow us on LinkedIn. About Audacy Audacy, Inc. (NYSE: AUD) is a leading multi-platform audio content and entertainment company with the country’s best collection of local music, news and sports brands, a premium podcast creator, major event producer, and digital innovator. Audacy engages 200 million consumers each month, bringing people together around content that matters to them. Learn more at www.audacyinc.com, Facebook (Audacy Corp), Twitter (@AudacyCorp) and LinkedIn (@Audacy-Inc).

Read More

AD NETWORKS

MGID Bolsters US Leadership Team Amid Expansion in the Region

Business Wire | May 11, 2023

MGID, the global advertising platform, has today announced the appointment of Ryan Stewart as Head of Publisher Acquisition (North America), as part of its ongoing investment in the region. A heavyweight in the native ad industry, Stewart will support MGID’s growth across North America by introducing the native advertising platform to publishers, enabling them to create new revenue streams and grow their audiences. Stewart brings a wealth of international experience from the media and ad tech industries to the role, having held Director level positions at Taboola, Marfeel, and RevContent most recently. Prior to this, he began his career in broadcasting, working with media brands including Viacom and News Corp. Ryan Stewart, MGID’s Head of Publisher Acquisition (North America), commented: “Throughout my career, the opportunity to create transformation and growth has always excited me, and MGID is the perfect place for me to continue doing that. As challenges around data intensify in the years to come, native advertising solutions will continue to be essential for publishers and marketers worldwide. I’m looking forward to using my international experience to provide unique solutions to publishers in North America, at a time when the market needs new paths to monetization and quality.” Sergii Denysenko, CEO at MGID, commented: “We’re really pleased to welcome Ryan to the MGID family. North America remains an important region for us, with huge potential for further growth. Ryan’s track record of innovation across both sides of the media landscape fits perfectly with our mission to provide unique native ad solutions for publishers, empowering them to monetize and thrive with their audiences front of mind.” About MGID MGID is a global advertising platform helping brands reach unique local audiences at scale. It uses privacy-first, AI-based technology to serve high-quality, relevant ads in brand-safe environments. The company offers a variety of ad formats, including native, display and video to deliver a positive user experience. This enables advertisers to drive performance and awareness, and publishers to retain and monetize their audiences. Every month, MGID reaches 900 million unique readers, with 200 billion ad impressions, across 25 thousand trusted publishers. For more information, please visit: www.mgid.com.

Read More

AD TECH AND MARTECH

Broadsign, Adkom & Blip Announce Programmatic Ad Tech Integration

ExchangeWire | May 15, 2023

Outdoor advertising technology leaders Adkom, Blip, and Broadsign today (May 11th, 2023) announced a technology collaboration that brings more than 2,000 large format, roadside digital billboards located in more than 190 markets to the Broadsign supply-side-platform (SSP). Advertisers and media buying agencies around the world can now access the inventory via any of the demand-side-platforms (DSPs) integrated with the Broadsign SSP, including the Broadsign Ads DSP, while independent roadside media owners on the Adkom and Blip networks gain new programmatic revenue opportunities. The integration, which includes Adkom and Blip’s mediation layer, unlocks US roadside inventory that may have previously been difficult to procure due to a fragmented media owner landscape, making it simple to purchase through a programmatic platform. At the same time, independent media owners on the Adkom and Blip networks can increase revenue potential through new and repeat exposure to brands transacting on DSPs integrated with Broadsign. “We’re committed to working with brands, agencies, DSPs, and SSPs to ensure that we are adding as much value as possible at every point of the programmatic transaction. Optimising campaigns, providing real-time reporting, ensuring prompt creative approval, and offering service to our customers on both sides of the transaction is essential to this mission, and our work with Broadsign will allow us to build on that,” said Andy Gotshalk, vice president of programmatic for Adkom and Blip. “We’ve watched and admired Broadsign’s efforts in the programmatic DOOH space and are excited to work with them to expand programmatic access to Adkom and Blip network inventory, which will ultimately serve the greater OOH industry.” “Programmatic DOOH is advancing at a rapid pace, and more advertisers and agencies embracing the channel want access to unique and targeted inventory via Adkom and Blip offerings,” explained John Dolan, global head of media sales & service, Broadsign. “We’re thrilled to be collaborating with Adkom and Blip to bring Broadsign-supported DSPs and media buyers a host of new roadside screens, as demand for this kind of inventory continues to surge.” About Broadsign Broadsign empowers publishers, agencies, and brands to harness the power of out-of-home and connect with audiences across the globe. Powering over 425,000 signs along roadways and in airports, shopping malls, health clinics, transit systems and more, Broadsign is at the heart of people’s lives. The Broadsign platform helps publishers more efficiently manage their business operations while enabling brands and agencies to easily book OOH campaigns. The platform includes tools for content distribution, playback and proof of performance; sales inventory availability and proposal generation; automated programmatic DOOH transactions; and OOH business operations.

Read More

ADVERTISER PLATFORMS

MAGNA Study Explores Listening Rituals and How Audio Advertisers Can Improve Engagement and Purchase Intent by Complementing Daily Routines

Business Wire | April 18, 2023

Rituals, as routine as running errands and doing chores, are also key audio-consumption moments in people’s lives and create positive environments for advertisers, according to new research conducted by MAGNA’s Media Trials unit and leading multi-platform audio content and entertainment company, Audacy. The study found that advertisers who aligned with listeners’ rituals saw a greater lift in brand excitement (+10%) and brand relevance (+8%). The study, Aligning with Rituals: The Contextual Foundation of Audio, also noted that consumers experience greater “feelings of connection” with brands that synchronize with their audio rituals, by +12%, compared to +3% for non-aligned ads. MAGNA and Audacy tested both genre-based ads—such as a telecom brand advertising during an entertainment broadcast—and ritual-based ads—such as destination advertising during a “me-time” ritual--to examine the spectrum of contextual-alignment opportunities. “We’ve studied contextual in video before, but this is our first time to study it in audio, so we wanted to explore how consumers reacted to all types of audio advertising, from contextually aligned to non-aligned, across every daypart and layers of the funnel,” said Kara Manatt, EVP, Managing Director, Intelligence Solutions, MAGNA. “We were especially intrigued to note how daily rituals imply moments of calm and continuity in listeners’ lives and that brands that tap into these touchstones benefit tremendously.” Contextually aligned ads have the propensity to both excite (+10%) and create relevance (+8%) for brands, especially among those who are in-market. Further, contextual alignment boosts brand metrics that matter most, such as brand favorability (+8%), search intent (+12%), and purchase intent (+9%). Just what are consumers doing as they stream podcasts and listen to music? A ranking of typical listening rituals featured in a previous Audacy study, Audio Rituals was topped by running general errands (85%) and doing home maintenance (84%). Consumer engagement levels, though, were most heightened during me-time moments (73%), putting my child to bed (70%) and exercising outdoors (68%). Audacy’s Audio Rituals study also determined that 74% of listeners incorporated audio into their daily rituals and 40% planned their day/activities around audio content. “Audio advertisers can amplify the effectiveness of their buys through ritual moments,” said Idil Cakim, SVP, Head of Research and Insights, Audacy. “Study participants agreed that the stronger the match between advertisement and content, the better the outcome for KPIs like brand favorability and purchase intent.” Seventy-eight percent of participants agreed that strong content/ad matches mattered in brand favorability and 80% for purchase intent. Other key findings include: Mood Boosters: Participants who felt “energized or excited” by their audio content also were 24% more likely to state the test ads “caught my attention” (+24% lift) and were more likely to be open to the ads at the time of listening (+16% lift). These engaged and excited listeners also were more likely to search for the brand (+10%). Contextual Enhancement: Contextually aligning ads amplifies the information shared in audio ads – this is especially true among in-market audiences, who agree that these contextually-aligned ads “taught them something new” (73%). Dialed-In Dispatches: Regardless of the type of contextual alignment (ritual or genre-based), each approach has the propensity to drive search intent (+15% and +16%, respectively). Aligning with Rituals: The Contextual Foundation of Audio ran controlled testing among 1,920 weekly audio listeners who listened to 30-minute content blocks, ranging from podcasts to news, sports and music, interspersed with ads from three brands, covering the retail, telecom and travel industries. The participants answered a range of questions to determine advertising effectiveness and establish their mood and receptivity. The full study can be found here. About MAGNA MAGNA is the leading global media investment and intelligence company. Our trusted insights, proprietary trial offerings, industry-leading negotiation and unparalleled consultative solutions deliver an actionable marketplace advantage for our clients and subscribers. We are a team of experts driven by results, integrity and inquisitiveness. We operate across five key competencies, supporting clients and cross-functional teams through partnership, education, accountability, connectivity and enablement. For more information, please visit our website: https://magnaglobal.com/ and follow us on LinkedIn. About Audacy Audacy, Inc. (NYSE: AUD) is a leading multi-platform audio content and entertainment company with the country’s best collection of local music, news and sports brands, a premium podcast creator, major event producer, and digital innovator. Audacy engages 200 million consumers each month, bringing people together around content that matters to them. Learn more at www.audacyinc.com, Facebook (Audacy Corp), Twitter (@AudacyCorp) and LinkedIn (@Audacy-Inc).

Read More

More featured news