Dun & Bradstreet To Acquire Lattice Engines

Dun & Bradstreet, Lattice Engines | June 14, 2019

Dun and Bradstreet, a commercial data and analytics company, announced plans to acquire Lattice Engines, an AI-powered customer data platform, for an undisclosed amount. This acquisition, which is expected to close within 30 days, aims to merge Dun & Bradstreet’s global commercial data and Lattice Engines’ AI and analytics. Together, the companies hope to offer a comprehensive platform that can help B2B companies operate more productively, simplify their data and activate audiences through personalized, omnichannel campaigns that drive results. According to Michael Bird, EVP and General Manager of Sales and Marketing Solutions at Dun & Bradstreet, acquiring Lattice Engines better positions the company to help its customers better understand and serve its target audiences.

Spotlight

As a small business, you don’t need to spend loads of money on advertising. There are plenty of free or low-cost tools that you can use to effectively market your company.One of the biggest opportunities is through social media, specifically Facebook. Ninety-five percent of social media marketers say that Facebook gave them the best return of investment out of all the social platforms. With more than 1.5 billion monthly users, that’s not surprising.

Spotlight

As a small business, you don’t need to spend loads of money on advertising. There are plenty of free or low-cost tools that you can use to effectively market your company.One of the biggest opportunities is through social media, specifically Facebook. Ninety-five percent of social media marketers say that Facebook gave them the best return of investment out of all the social platforms. With more than 1.5 billion monthly users, that’s not surprising.

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ENGINE Media Exchange Data Connected Marketplace™ Expands with Audigent SmartPMP™ First-party Data Solution

ENGINE Media | January 28, 2022

ENGINE Media Exchange (EMX), a leading SSP and end-to-end technology solution, and Audigent, the leading data activation, curation, and identity company, have teamed-up to expand the first-party data capabilities of EMX's Data Connected Marketplace™. As a result, digital media buyers using EMX's SSP will benefit from Audigent's SmartPMP™ product, which leverages inventory and data from established publisher and data partners. Audigent also provides digital media buyers with capabilities to optimize during campaigns which allows for continuous improvement. As a preferred SSP of Audigent's SmartPMP™ product, EMX provides greater audience lift, targeting, scale and delivery. EMX's data connected marketplace has proven to drive 2x lift in audience reach. "The cookieless future is powered by new ways of thinking about data, and EMX is prepared with our expansion of the Data Connected Marketplace™ with Audigent's leading identifiers," said Michael Zacharski, CEO of ENGINE Media Exchange (EMX). "Our partnership also reinforces our commitment to provide media buyers with greater fidelity, accuracy, and visibility in ad targeting." EMX's Data Connected Marketplace™ shifts data application to the SSP and provides buyers a self-serve audience builder tool that provides forecasting and full visibility into addressable inventory and pricing. Included in a campaign as a single deal ID, Audigent's Smart PMPs™ enable the projection of audience scale and direct supply-path optimizations, streamlining the buying process. With the integration of Audigent data, EMX Data Connected Marketplace™ will now provide buyers with more value and flexibility. Leveraging unique data through Audigent's SmartPMP™ product in combination with ENGINE Media Exchange's direct-to-publisher marketplace has enabled more efficient and impactful audience executions at scale for our campaigns." Greg Langer, Director, Programmatic Supply, Havas Media. "The future of programmatic is the simultaneous curation of media and data. With EMX, we will be able to bring curation to life with the incredible breadth of premium supply. Built on our Hadron identity – these are solutions that will drive value now and continue to perform into the cookieless future," said Greg Williams, President, Audigent. As an independent end-to-end programmatic solution, EMX has invested in creating technology that solves key issues that have challenged the industry. Historically, private marketplaces have been owned by DSPs and built on cookies, requiring triangulation between data platforms, SSPs and DSPs making PMPs traditionally unreliable prior to launch in terms of scale. EMX Data Connected Marketplace™ is not reliant on cookies and offers brands self-serve forecasting tools that provide buyers confidence in cross-channel PMP performance. About ENGINE Media Exchange (EMX) ENGINE Media Exchange (EMX) is a leading, end-to-end technology and programmatic solution, purpose built to evolve today's digital marketplace. EMX brings truth, transparency, and integrity to the programmatic ecosystem, solving key issues that have challenged the industry. It creates both programmatic and managed service solutions designed to unify advertisers, platforms and publishers across digital media channels — including CTV, Video, Display, Search and Social. While recognized as a leading global independent solutions provider for the digital marketplace – EMX is ENGINE's fully owned technology and programmatic solution and powers its media business. ENGINE is a global, full-service media and marketing services company that unites culture and commerce to move brands forward faster. About Audigent Audigent is the leading data activation, curation and identity platform. Audigent's pioneering data platform unlocks the power of privacy-safe, first party data to maximize addressability and monetization of media at scale without using cookies. As one of the industry's first data curation platforms powered by its unique identity suite (Hadron ID™), Audigent is transforming the programmatic landscape with its innovative SmartPMP™ and ContextualPMP™ products, which use artificial intelligence and machine learning to package and optimize consumer-safe data with premium inventory supply at scale. Providing value and performance for the world's largest brands and global media agencies across 100,000+ campaigns each month, Audigent's verified, opt-in data drives monetization for premium publisher and data partners that include: Condé Nast, TransUnion, Warner Music Group, Penske Media, a360 Media, Fandom and many others

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Optable Collaborates with Quebecor to Provide Next Gen Ad Products

Optable | November 17, 2021

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Introducing DigitalReef, a Full-Suite Advertising Technology Platform and Mobile Marketing Company - A Five-Company Merger Provides a Path to LATAM

DigitalReef | June 18, 2021

DigitalReef, a global technology company, launched today as a large-scale fully integrated mobile marketing and advertising platform. DigitalReef was founded by combining five prominent digital advertising and marketing companies: Flowsense, Imagination Unwired, IMOX, Lemmonet, and MobTarget. DigitalReef had a total network of 300 million+ registered users, 3.3 billion monthly impressions, and reached about 70% of LATAM mobile users at the time of its start. DigitalReef's suite of products and services, when combined, offers a complete end-to-end solution for brands, marketers, and app developers looking for exposure on one of the world's leading direct-to-device advertising platforms. With a diverse product range spanning from virtual preloads to app recommendations and premium native inventory across LATAM, DigitalReef provides advertisers with several options to capitalize on their vast and expanding device manufacturer, app developer, and global carrier network. Furthermore, DigitalReef's client support experience makes it simple for marketers to take advantage of this new and very unique advertising channel. DigitalReef collaborates with global carriers, device manufacturers, and app developers to collect unique device and app inventory and then positions its native digital network with brands and agencies worldwide, providing considerable ROI. DigitalReef uses powerful artificial intelligence capabilities throughout its vast data repository to give marketers a high degree of targeting and specific audience clusters to deliver outstanding performance results. Because of DigitalReef's extensive reach in LATAM is a perfect channel for global advertisers and brands looking to enter this dynamic and expanding market. According to eMarketer, LATAM mobile advertising spend is expected to rise at a 19% compound yearly growth rate from $4.4 billion in 2017 to $10.5 billion by 2023. Amazon, Bradesco, Heineken, Samsung, Starbucks, and Uber are among DigitalReef's clients and the major local and regional network operators in LATAM. CEO Maurizio Angelone, a 20-year veteran in the mobile technology field with extensive expertise in expanding the LATAM and other global mobile markets, will lead DigitalReef. He most recently worked as Vice President for the Americas Region at HMD Global/Nokia, where he assisted in establishing HMD/Nokia's newly launched smartphone business unit in North America and LATAM. Angelone has previously held senior roles at Motorola and Lenovo. Angelone was also a co-founder of Imagination Unwired, one of the firms that merged to form DigitalReef. About DigitalReef DigitalReef brings together a world-class leadership team and over 100 employees who deploy leading-edge marketing and advertising technology throughout LATAM. DigitalReef, headquartered in Miami, FL, has a local presence in 10 countries, with offices in major hubs such as Buenos Aires, So Paulo, and Mexico City.

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