Display Advertising, Ad Tech and Martech
PR Newswire | July 25, 2023
Simpli.fi, the Advertising Success Platform that provides programmatic advertising and workflow solutions to agencies, brands, and media companies, today announced ZTV, an addition to its comprehensive suite of CTV advertising solutions. ZTV is an advanced offering that delivers targeted CTV advertising at CPMs in the low teens, which is approximately half the $23 average CPM for CTV advertising, according to Guideline, owner of Standard Media Index. ZTV provides competitive pricing while delivering CTV advertising on high-quality inventory with precise audience targeting, granular reach, and frequency measurement at the household level.
With ZTV, advertisers are able to target campaigns using Simpli.fi's proprietary weighted ZIP code ranking system, based on U.S. Census demographic information and Automatic Content Recognition (ACR) TV viewing data, to identify and target the most relevant ZIP codes out of 41,000+ throughout the U.S. Campaign performance is improved by optimizing campaigns to the ZIP codes that index most highly to their desired audiences, based on demographic, viewing habits, conversion activity, and other factors.
With granular digital reporting and attribution capabilities, ZTV adds toSimpli.fi's robust CTV advertising solutions suite, including:
Household Addressable Targeting using both first-party data and custom audiences based on 3,000+ data variables.
Geo-fencing of locations visited by targeted audiences.
Behavioral Targeting leveragingSimpli.fi's unique unstructured search and contextual data, as well as third-party data segments.
Inventory targeting with Private Marketplaces (PMP) deals and allow lists.
Retargeting of audiences who have visited an advertiser's website or physical store.
ZTV brings significant benefits to multiple advertising use cases, including:
Local advertisers wanting to focus delivery of TV ads on the ZIP codes in their service areas at a lower CPM than typically required for cable zone targeting.
Performance advertisers looking to minimize CPA and/or maximizeROAS measures.
Multi-location businesses such as retail,QSR, franchises, and dealerships that operate in specific trade zones and/or zips. ZTV provides more granular targeting than DMA and Cable Zone buys, while also providing enhanced attribution and reporting insights.
National advertisers wanting to compensate for under-delivery of linear TV by targeting specific ZIP codes that have a relatively higher usage ofCTV streaming compared to linear TV viewing.
Media companies offering audience extension services that bundleSimpli.fi's CTV solutions with their owned and operated linear and CTV solutions.
"As the industry prepares for a cookieless future and more consumers continue to cut the cord, this capability will help advertisers reach their target audience while adding CTV into their media mix with a future-proof solution," saidPaul Harrison, co-founder and CTO of Simpli.fi. "We're excited to offer this CTV targeting application to further campaign success for our clients and bring the added benefits of digital to TV advertisers."
This offering is a strong addition to Simpli.fi's Advertising Success Platform, which is focused on enabling advertisers and agencies to perform more effectively and efficiently, and maximize ROI on their advertising spend.
For more information about Simpli.fi's industry-leading CTV advertising solutions, please visit ourwebsite.
Simpli.fiis the leading Advertising Success Platform, providing programmatic advertising solutions and workflow software to over 2,000 media teams, agencies, and brands. Simpli.fi empowers advertisers to maximize relevance, in what they do, in the connections made, and in the results delivered across CTV, mobile, display, and other media types. Our platform delivers performance on budgets of all sizes, executing over 140,000 campaigns for 30,000 advertisers in a typical month. Simpli.fi's investors include leading private equity firms Blackstone and GTCR.
Ad Tech and Martech
Business Wire | August 25, 2023
Veritone, Inc. (NASDAQ: VERI), a leader in enterprise AI software and services, today announced that its subsidiary, Table Rock Management LLC, has entered into an exclusive advertising direct sales monetization agreement with SpokenLayer, a full-service creative studio specializing in custom, short-form digital audio content for the media and entertainment industries. Through this strategic collaboration, Veritone will serve as the exclusive ad sales agent for SpokenLayer, representing its entire portfolio of short-form podcasts, or “microcasts,” which includes revered publishing partners such as The Wall Street Journal, The Economist, Wired, TechCrunch and more.
Recognizing the enormous growth opportunities in the short-form audio landscape, Veritone is pleased to be SpokenLayer's strategic partner to help handle the intricate task of monetizing SpokenLayer's extensive network of short-form daily and weekly podcasts. Additionally, Veritone will support SpokenLayer's desire to focus resources on enhancing content creation, refining storytelling and maintaining its reputation as a thought leader in the short-form audio creation and production industry.
Veritone, renowned for its advanced AI-powered solutions and expertise in podcast monetization, emerged as an ideal collaborator for SpokenLayer's ambitious goals. With a proven track record in ad sales and a strong foothold in the industry, Veritone will act as the exclusive direct ad seller for SpokenLayer, forging new avenues for revenue generation.
"By entrusting our ad sales to Veritone, we can focus more on doing what we do best: crafting extraordinary short-form audio content," said Will Mayo, founder of SpokenLayer. "With Veritone's best-in-class sales prowess, our inventory is in expert hands for monetization, and we’re poised to elevate our publishers' experience, while unlocking new dimensions of ad monetization and delivering unmatched engagement to our audiences."
This partnership will enable SpokenLayer to leverage Veritone's ad sales expertise, streamlining operations, amplifying monetization efforts, and expanding the reach of its extensive microcast network. Furthermore, SpokenLayer will have the opportunity to leverage Veritone’s award winning generative AI technologies, including Veritone Voice, to produce and syndicate their microcasts into multiple foreign languages for expanded distribution and reach. SpokenLayer will also gain valuable audience insights and allow the company to focus more exclusively on content refinement and audience engagement.
"We are excited to be selected as the exclusive ad sales partner for SpokenLayer's network of short-form podcasts," said John Murphy, senior vice president of content monetization, Commercial Enterprise at Veritone. "Through this strategic alliance, we will leverage our robust industry relationships and proven advertising sales knowledge to drive exceptional monetization outcomes for SpokenLayer."
As the exclusive direct ad seller for SpokenLayer, Veritone will connect brands and agencies with a diverse array of microcast genres, covering business, technology, finance, family, gaming and more, across SpokenLayer's network.
Since its inception in 2012, SpokenLayer has achieved incredible success in producing captivating, short-form "snackable" podcasts, collaborating with prominent publishers and advertisers, including Conde Nast, General Mills, The Wall Street Journal, Audible, Group Nine, The Economist, Starbucks, Time, and Tribune. With over 320,000 episodes of content, SpokenLayer continues to set the bar in the short-form audio creation domain.
Veritone (NASDAQ: VERI) is a leader in enterprise artificial intelligence (AI) solutions. Serving organizations in both commercial and regulated sectors, Veritone’s software, services, and industry applications simplify data management, empowering the largest and most recognizable brands in the world to run more efficiently, accelerate decision making and increase profitability. Veritone’s leading Enterprise AI platform, aiWARE™, orchestrates an ever-growing ecosystem of machine learning models to transform audio, video and other data sources into actionable intelligence. Through its robust partner ecosystem and professional and managed services, Veritone develops and builds AI solutions that solve problems of today and tomorrow.
Programmatic Advertising, Advertiser Platforms
PR Newswire | July 04, 2023
Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today launched the inaugural Top Developer Rankings for CTV across Roku and Amazon Fire TV. The report ranks the world's Connected TV (CTV) app developers, bringing transparency to the programmatic advertising ecosystem.
Pixalate's Top Developer Rankings build on the Publisher Trust Index, which provides ratings for individual CTV apps that support programmatic advertising. These rankings are based on multiple factors, including invalid traffic (IVT), popularity, ad density, and engagement scores.
Often in programmatic advertising, buyers and sellers partner with app developers rather than individual apps. The new Top Developer Rankings provides an aggregated analysis of a developer's portfolio of apps, aiding ad tech companies in their advertising inventory partner evaluations.
Top 5 CTV App Developers in April 2023 (Roku, North America):
AT&T Services Inc.
A Parent Media Co. Inc.
Download the full April 2023 Top CTV App Developer Rankings for Roku here. The full report contains the top Roku app developers across North America, EMEA, APAC, and LATAM as well as regional trends.
Top 5 CTV App Developers in April 2023 (Amazon Fire TV, North America):
Download the full April 2023 Top CTV App Developer Rankings for Amazon Fire TV here. The full report contains the top Roku app developers across North America, EMEA, APAC, and LATAM as well as regional trends.
Pixalate is the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising. We work 24/7 to guard your reputation and grow your media value. Pixalate offers the only system of coordinated solutions across display, app, video, and CTV for better detection and elimination of ad fraud. Pixalate is an MRC-accredited service for the detection and filtration of sophisticated invalid traffic (SIVT) across desktop and mobile web, mobile in-app, and CTV advertising. www.pixalate.com