AD NETWORKS

EKC PR Announces Representation of Digital Advertising Company WOW Media

EKC PR | February 01, 2021

Beverly Hills public relations, marketing and branding firm EKC PR signs technologically advanced digital advertising organization WOW Media to its list of customers.

WOW Media's enlightening digital bulletins are the first of its kind in the U.S., boasting splendidly brilliant and bright screens, controlled in excess of 500 times the pixels in a 4K TV. The displays present large number of weekly impressions and provide brands with new and exciting approaches to intensify their messaging.

Making significant waves in business, technology and real estate markets, WOW Media boasts a powerhouse client base list, which incorporates corporations like Disney, Amazon, Apple, Coca-Cola, McDonald's, HBO, Netflix, and more!

Elevating a brand's bottom line by delivering upscale and powerful interactive possibilities, WOW Media improves a client's exposure and financial effect, and raises revenue development for the city where the billboard is put.

As of now, the billboards are strategically situated in middle of streets and freeways in the hotspot city of Inglewood, CA close to Los Angeles, offering and conveying exceptional clearness and size, and making an IMAX-style seeing experience that brings digital OOH advertising.

Spotlight

The future of advertising is mobile, and the future of mobile is in emerging markets. By 2050, India will overtake the United States and become the second largest world economy, right behind China. 1 The number of smartphones sold in India the world’s second-largest smartphone market increased by 30% between 2015 and 2016. 2 Meanwhile, in the U.S., smartphone growth increase by only 3% over the same period of time.

Spotlight

The future of advertising is mobile, and the future of mobile is in emerging markets. By 2050, India will overtake the United States and become the second largest world economy, right behind China. 1 The number of smartphones sold in India the world’s second-largest smartphone market increased by 30% between 2015 and 2016. 2 Meanwhile, in the U.S., smartphone growth increase by only 3% over the same period of time.

Related News

Kubient Unveils the Modernized Digital Advertising Infrastructure and Operations for Historic News Agency

Kubient | October 28, 2020

Kubient, the cloud advertising marketplace that enables advertisers and publishers to reach, monetize and connect their audiences efficiently and effectively, today unveiled the modernized digital advertising infrastructure and operations for historic news agency, The Associated Press ("AP"). Kubient worked with The AP to evaluate and streamline its internal ad operations and techstack and uplevel its data analysis - ultimately providing the publication with a new way to capture and monetize its audiences by delivering relevant content, integrations and ads. Over a two week audit period evaluating the existing infrastructure and removing inessential vendors, Kubient reduced 50% of the SSPs that had access to The AP's tech stack. Within three weeks of implementing Kubient's Audience Cloud technology, The AP increased its prebid revenue by 80% and its monthly video revenue increased by 500%. "The AP trusted us with its robust history and allowed us to create a new systematically and economically efficient ad model to support its work for years to come," said Peter Bordes, CEO of Kubient. "It was our job to strategically dismantle and rebuild the ad stack from the ground up in order to optimize their ad ecosystem for their new goals. In this process we identified and removed inefficient middlemen that were slowing down The AP's digital advertising operations and putting a strain on its budget." Kubient was able to unlock the value of The AP's audiences by re-architecting their ad stack infrastructure and supply path, creating an efficient market and "right pricing" the value of their audience. The AP leveraged this information to target prospects for monetized opportunities and launched a new monthly newsletter that had over a third of recipients open and engage with the content. "As one of the most trusted news agencies, we have a wealth of knowledge and information. We partnered with Kubient to gain a better understanding of the data behind our content," said Julie Tucker, Vice President of Global Marketing at The Associated Press. "Kubient was able to unlock the patterns of our readers' engagement so we can now make the most informed decisions and investments around our customer acquisition strategy." About Kubient Kubient is a technology company with a mission to transform the digital advertising industry to audience-based marketing. Kubient's next generation cloud-based infrastructure enables efficient marketplace liquidity for buyers and sellers of digital advertising. The Kubient Audience Cloud is a flexible open marketplace for advertisers and publishers to reach, monetize and connect their audiences. Kubient's platform provides a transparent programmatic environment with proprietary artificial intelligence-powered pre-bid ad fraud prevention, and proprietary real-time bidding (RTB) marketplace automation for the digital out of home industry. The Audience Cloud is the solution for brands and publishers that demand transparency and the ability to reach audiences across all channels and ad formats.

Read More

DISPLAY ADVERTISING

Mobiquity Technologies, Inc. Expands its Service Offerings on its MobiExchange SaaS Platform

Mobiquity Technologies | December 24, 2021

Mobiquity Technologies, Inc.(NASDAQ: MOBQ) (the “Company”), a leading provider of next-generation advertising, today announced new service offerings for MobiExchange (www.mobiexchange.com), the Company’s SaaS platform for digital advertising and data services. MobiExchange is one of the fastest, easiest, and most affordable ways for small and medium size brands and advertising agencies to enhance and manage a digital media campaign. MobiExchange is a SaaS platform for digital advertising and data services, specifically designed for non-technical personnel to assist them in reaching their target audiences. MobiExchange allows advertisers to turn their offline data in actionable data within minutes and does it without incurring the burden of an expensive in-house tech team. MobiExchange has recently added political audiences to its already existing consumer and automotive audiences, which means political advertisers can now onboard their offline data to MobiExchange and create targetable audiences and look-a-like audiences to be used with their programmatic media buying campaigns. These targetable audiences can then be instantly used directly on the Company’s Advangelists Platform or can be exported and used on a variety of 3rd party platforms, creating a true one-stop seamless service. Glenn Davis, Managing Partner, BW Strategy Group (“BWSG”), said, “BWSG embraces technology to help campaigns and businesses tell their story to the right audience. Mobiquity's platform has given us the ability to micro-target custom audiences with ease and has increased our ad placement efficiency by aggregating OTT, CTV, and digital web placements all inside one platform.” We have worked closely with a number of clients that utilize our solutions to help political campaigns better target their voters. With the recent addition of political audiences to our MobiExchange capabilities, we look forward to engage with more agencies like BWSG that are seeking better tools to help campaigns micro-target voter groups with the right message.” Dean Julia, CEO of Mobiquity Technologies About Mobiquity Technologies Mobiquity Technologies, Inc. is a next generation, Platform-as-a-Service (PaaS) company for data and advertising. The Company maintains one of the largest audience databases available to advertisers and marketers through its data services division. Mobiquity Technologies’ Advangelists subsidiary provides programmatic advertising technologies and insights on consumer behavior.

Read More

RETARGETING

Apple Likely to Limit Signals for Ad Targeting and Measurement

Apple | June 07, 2022

The marketing community expects tougher policy enforcement in programs like Private Realy, Apple’s way of hiding IP addresses which are internet signals that marketers use to track consumers across the web. Apple might create even more opportunities for its ad business. Developers will have to go through Apple to run effective campaigns on its devices. “The likelihood is pretty high that Apple is going to announce something around Private Relay being always on,” said Charles Manning, CEO of mobile ad measurement firm Kochava. “The likelihood is pretty high that Apple is going to announce something around Private Relay being always on,” said Charles Manning, CEO of mobile ad measurement firm Kochava. “Turning it on for everything by default,” Paparo said, “makes IP addresses useless for advertising purposes, and they are widely used right now,” said Ari Paparo, CEO of Marketecture Media. “I wouldn’t say it’s a significant amount of traffic, but we’re seeing an increase in users running that Private Relay,” said Eric Hochberger, CEO of Mediavine, an ad management platform that works with publishers. “That’s the end of a lot of fingerprinting, a lot of household matching, and it’s going to end a lot of things that advertisers have come to rely on.” If an advertiser links its own ID to a particular device, it could keep targeting ads. However, Apple has a policy against fingerprinting but no way of enforcing it, based on marketing tech experts. Private Relay could be Apple’s way of enforcement so that it cuts data at the source because it hides IP addresses. Private Relay was launched in 2021 but was reserved for iCloud subscribers making those users’ IP addresses private whenever they visited websites on Safari. Interestingly, more traffic comes from users using Private Relay, and the anonymity lowers the interest in advertisers because they cannot efficiently target ads to those visitors. These changes may disrupt the mobile marketing ecosystem posing a challenge for the largest internet ad companies such as Snap, Meta, Twitter and TikTok to generate revenue from their apps. Meta has been vocal about Apple’s policy changes and how they affect its business.

Read More