ELA Advertising Teams Up with Social Media Week LA 2019 and Overheard LA

ELA Advertising | June 11, 2019

ELA, a Global Creative Ad Agency, today announced its partnership with Social Media Week LA 2019, June 12-13, 2019. As part of the lineup, ELA, in collaboration with Overheard LA, will host a panel discussion for Social Media Week LA attendees focused on keeping it real in today's social climate. The panel will be held on June 12, 2019 at 3:10 pm at The Broad Stage in Santa Monica and is open to all passholders; the panel will also be livestreamed on the SMW Insider platform for subscribers. Now celebrating its tenth year, Social Media Week Los Angeles brings together more than 1,500 top marketing, media, and technology professionals from more than 50 countries around new ideas, innovations, and emerging trends in social media. "We are thrilled to partner with Social Media Week Los Angeles as it celebrates its 10th year on the cutting edge of social media," said Andre Filip, CEO of ELA Advertising. "As an LA-based creative agency leading strategy, social, and creative for brands including TikTok, Disney, and more, the stage couldn't be more primed for us to join. We are equally excited to welcome Overheard LA, which hands-down has its pulse on social culture - to join us for this moment."

Spotlight

One of the ways that Russian agents interfered in the 2016 election was by using online advertising to spread disinformation. In 2018, Facebook, Google, and Twitter created new resources to help the public track political ads on their platforms, bringing more transparency to the sponsors of digital ads. Snapchat followed suit in September 2019. But these databases of political ads are woefully inadequate, as Issue One has detailed in a major report. They lack uniform standards, display uneven amounts of information, and are difcult to use. Here’s what you need to know about them.

Spotlight

One of the ways that Russian agents interfered in the 2016 election was by using online advertising to spread disinformation. In 2018, Facebook, Google, and Twitter created new resources to help the public track political ads on their platforms, bringing more transparency to the sponsors of digital ads. Snapchat followed suit in September 2019. But these databases of political ads are woefully inadequate, as Issue One has detailed in a major report. They lack uniform standards, display uneven amounts of information, and are difcult to use. Here’s what you need to know about them.

Related News

AD NETWORKS

Apple Leaves Advertisers Shocked

Apple | June 13, 2022

When Apple revealed iOS 16 last week at its developer conference, the marketing world was anticipating a data cut-off coming from iPhones, meaning mobile advertising would no longer remain the same for iPhone users. However, Apple shocked advertisers and marketers alike by not introducing any data cut-offs. “We were expecting the same announcement,” said Andrew Casale, CEO of Index Exchange, the programmatic ad marketplace. “We were expecting the same announcement,” said Andrew Casale, CEO of Index Exchange, the programmatic ad marketplace. Mobile marketers were expecting Apple to expand its anti-tracking feature on iPhones, but the company appeared more reserved at the Worldwide Developer Conference. Advertisers think that Apple might be feeling the pressure from companies voicing their dissent about the company’s tactics. Meta had recently slammed Apple for its anti-tracking grievances. Apple has never clearly addressed the issues in the advertising ecosystem full of publishers, developers, third-party ad tech vendors, and businesses that advertise. “There’s been a lot of collateral damage, where privacy was more expensive than [Apple] thought,” said Rabah Rahil, chief marketing officer at Triple Whale, an e-commerce mobile marketing platform. “It’s one thing to put privacy first when everyone’s rich, but it’s another thing when people are going through really challenging times and economic headwinds.” Rahil has been working with thousands of small and medium-size merchants on Shopify, merchants that use mobile app marketing to grow. He thinks they are struggling because of Apple’s advertising changes. Apple has made it hard for apps and publishers to get direct information on their audience unless the person gives direct permission. However, IP addresses have brought some solace to marketers so they can keep measuring their ad campaigns, which ad placements were effective and which audience to target. Most marketers think Apple changed how it delivers it anti-tracking notices. It may still prevent data-sharing. It could make options like Private Relay, one of the last vestiges of tracking, more available.

Read More

AD TECH AND MARTECH

Infillion reveals Shopx, a better take at shoppable video ads.

Infillion | May 12, 2022

Infillion, the platform aimed at web3 and connected future, has announced the launch of ShopX. ShopX is a shoppable advertising product that focuses on effective brand messaging and scaling sales over the open web. When it comes to consumer habits, e-commerce and video consumption have seen a significant rise in today's world. Hence, the intersection of these trends has become a lucrative and rewarding option for publishers, marketers, and platforms through shoppable video ads. IInfillion intends to bring convenience to the industry by offering cross-publisher and cross-platform campaign activation and the enormous benefits of opt-in from consumers, creative direction, and actionable measurement. Infillion's ShopX offers a consumer-friendly shoppable video ad targeted toward the highly engaged audience and integrates the "add to cart" function that gives the option to purchase the product from the customer's preferred retailer from within the ad. ShopX is also made to get people to watch ads by using Infillion's opt-in ad experience. This means that consumers agree to watch the whole ad to skip other ads, showing that they respect the viewer's time, attention, and privacy. "Infillion is the only media platform that gives consumers the ability to optimize their time, attention and privacy at every point in the user-decision journey, With a tap to opt in to a brand's message and a click to add directly to a retailer's cart, Infillion's ShopX immediately connects the consumer and brand through a frictionless, actionable shopping experience. All transactions should be this easy and respectful of consumers' interests and attention." Christina Caron, president of Infillion Infillion's premium publication network has a reach of 148 million unique users. ShopX ads are built for this premium publication network; they are a scalable, creative and effective solution for the brands and advertisers. Infillion's ShopX experience also includes the benefits of a full-service team that makes sure creative and distribution align with campaign goals and gives reliable data on how people buy things. In addition, the proven creative units from Infillion are built on a brand's strategy by giving customers the proven interactivity they want. All of these factors give Infillion a significant competitive edge in the market. Consumers are using streaming platforms for their content needs at an exponential rate. Hence, there is an increase in the volume of the interruptive advertising messages (many without frequency capping in place) as there are more AVOD (Ad-Based Video on Demand) platforms. eMarketer says that by 2025, annual ad spending on CTV in the U.S. will have doubled and soared past $30 billion. By taking eMarketer's prediction that eCommerce sales will make up 23.6% of all retail sales by 2025, ShopX gives consumers an advertising experience that respects their consent and makes shopping easy within CTV. "Streaming is changing everything, including the ability for the consumer to define their own experience — which now includes shopping in a few clicks. The future of the open web will require media and adtech to focus on engagement, interactivity and optimization of attention, not on the number of ads that fit into a program. This customer-focused future aligns nicely with advertisers' need for effectiveness over volume and their desire to honor consumers' time, attention and privacy. At Infillion, we're ensuring that, after 70 years of intrusive advertising, every product we own, like TrueX, is built with advertisers' businesses and respect for consumers' attention in mind," added Laurel Rossi, Infillion's chief marketing officer. After Truex and Gimbal merged and changed their name to Infillion, Infillion released new products that help advertisers optimize their plans across all screens, audiences, and touchpoints in the consumer journey. With ShopX, CTV and all other platforms, Infillion gives advertisers the reach they want from a performance-based product. ShopX builds on Infillion's goal of providing brands with the broadest range of full-funnel media solutions. These solutions use proprietary opt-in experiences for consumers and dynamic creative solutions that put privacy first.

Read More

PROGRAMMATIC ADVERTISING

Viant Enhances CTV Fraud Protection Through Integral Ad Science Partnership

Integral Ad Science, Viant Technology | September 23, 2021

Viant Technology Inc., a leading people-based advertising software company and Integral Ad Science, a global leader in digital media quality, today announced an expanded partnership integrating IAS's CTV fraud pre-bid solution within the Adelphic advertising software, enhancing CTV fraud protection capabilities for brands and agencies. Through the expanded partnership, Viant’s brands and agencies can now optimize their CTV campaigns to avoid known sources of bot fraud and other forms of invalid traffic (IVT). “Viant’s expertise and CTV scalability uniquely position us to bring this partnership to brands and agencies,” said Jon Ahuna, Senior Vice President of Technical Operations, Viant. “We remain committed to working with trusted partners, such as Integral Ad Science, to support the current and future needs of CTV advertisers.” Connected TV is among the fastest-growing channels in digital advertising today. According to eMarketer, 67% of the U.S. population is expected to be using CTV by 2025, representing a $27 billion-dollar ad market. “With our CTV fraud pre-bid solution, we’re helping brands and agencies optimize their CTV campaigns more effectively and make every impression count,” said Chance Johnson, Chief Revenue Officer, IAS. “Our expanded partnership with Viant provides their customers with important insights and control to maximize their media buying for CTV campaigns.” About Integral Ad Science Integral Ad Science (IAS) is a global leader in digital media quality. IAS makes every impression count, ensuring that ads are viewable by real people, in safe and suitable environments, activating contextual targeting, and driving supply path optimization. Our mission is to be the global benchmark for trust and transparency in digital media quality for the world's leading brands, publishers, and platforms. We do this through data-driven technologies with actionable real-time signals and insight. Founded in 2009 and headquartered in New York, IAS works with thousands of top advertisers and premium publishers worldwide. About Viant Viant is a leading people-based advertising software company that enables marketers and their agencies to centralize the planning, buying and measurement of their advertising investments across most channels. Viant’s self-service Demand Side Platform (DSP), Adelphic®, is an enterprise software platform enabling marketers to execute programmatic advertising campaigns across Connected TV, Linear TV, mobile, desktop, audio and digital out-of-home channels. Viant’s Identity Resolution capabilities have linked 115 million U.S. households to more than 1 billion connected devices and are combined with access to more than 280,000 audience attributes from more than 70 people-based data partners. Viant is an Ad Age 2021 Best Places to Work award winner and the Adelphic DSP is featured on AdExchanger’s 2021 Programmatic Power Players list.

Read More