AD NETWORKS
Business Wire | June 08, 2023
Triton Digital®, the global technology and services leader to the digital audio, podcast, and broadcast radio industries, today announced that Basis Technologies (https://basis.com), a leading provider of cloud-based workflow automation and business intelligence software for marketing and advertising, is enabling marketers to streamline and consolidate advertising across all audio segments – podcast, streaming and now terrestrial broadcast radio via the Triton Audio Marketplace. Basis Technologies expanded its integration to give brands and agencies programmatic guaranteed buying access to broadcast radio ads.
Purchasing broadcast radio historically has been a complex process, requiring time-consuming negotiations and agreements between marketers and publishers. The Triton Audio Marketplace alleviates this frustration by aggregating audiences at scale across all audio segments, an industry first, making it seamless for agencies to plan, buy, and measure the impact of cross-platform audio advertising. For the first time, broadcast radio inventory from iHeartMedia will be available in the Triton Audio Marketplace, with additional Katz Media Represented broadcast partners to follow.
“Brands and agencies want direct access to guaranteed audio inventory at scale, with the control, speed, and flexibility required to meet fast-paced deadlines. Basis Technologies aligns with Triton Digital to help marketers rise above the noise to reach their customers,” said Ian Trider, VP of Product, Basis Technologies. “The Triton Audio Marketplace’s supply of high quality digital and now, broadcast audio content that engages loyal listeners, combines neatly with programmatic advertising technology to reach people with the right message, at the right time, across devices.”
The Triton Audio Marketplace offers access to the largest single pool of audio audiences, with more than 100 billion audio impressions per month, allowing marketers and agencies to transact on all forms of audio inventory and access unmatched, sophisticated measurement and targeting tools across a range of audiences, from mass reach demographics to narrower, more precise targets. Basis Technologies further empowers advertisers by providing access to audience segments that are normalized in digital to broadcast spot radio, as well as real-time optimization of broadcast campaigns.
“As the first open audio marketplace to bring together broadcast radio, podcast and streaming audiences at unprecedented scale, we continue to remove the barriers to cross-platform audio advertising,” said Jean-Luc Wasmer, VP of Architecture and Partnerships, Triton Digital. “The addition of Basis Technologies further signifies our commitment to delivering audio ad buys at a global scale through open auction and programmatic direct deals in a single, easy to navigate marketplace.”
About Triton Digital
Triton Digital® is the global technology and services leader to the digital audio, podcast, and broadcast radio industries. Operating in more than 80 countries, Triton provides innovative technology that enables broadcasters, podcasters, and online music services to build their audience, maximize revenue, and streamline their day-to-day operations. In addition, Triton powers the global online audio industry with Webcast Metrics®, the leading streaming audio measurement service and Podcast Metrics, one of the first IAB certified podcast measurement services in the industry. With unparalleled integrity, excellence, teamwork, and accountability, Triton remains committed to connecting audio, audience, and advertisers to continuously fuel the growth of the global audio industry. For more information, visit www.TritonDigital.com.
About Basis Technologies
Basis Technologies (https://basis.com) is a leading provider of cloud-based workflow automation and business intelligence software for marketing and advertising functions within enterprises. Its SaaS platform is composed of a suite of integrated applications that automate manual operations, standardize business processes, and improve marketing and advertising performance. The technology provides a comprehensive selection of buying methods across all channels and devices, utilizing all major creative types and formats. Basis’ platform creates a single system of record, seamless team collaboration, and actionable data-driven insights yielding material gains in productivity and increased profitability for users. Headquartered in Chicago with offices servicing North America, South America, and Europe, Basis Technologies has received numerous accolades for its commitment to employees and workplace culture. Learn more at https://basis.com.
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PROGRAMMATIC ADVERTISING
Hivestack | March 16, 2023
Hivestack, a company that makes programmatic digital out-of-home (DOOH) advertising technology, has teamed up with Focus Media Hong Kong to give local and international buyers access to Focus Media's network of digital panels and billboards.
The network has Causeway Bay, Tsim Sha Tsui, Mongkok, and Kwun Tong, as well as Hong Kong's first digital screen that can be turned on programmatically with 3D creative executions. It is the first and only one in Hong Kong. With the help of Hivestack's programmatic DOOH advertising technology, advertisers will be able to reach a wider audience and send more targeted and personalized ads. It also marks a significant step towards the digital transformation of Hong Kong's out-of-home advertising industry.
Troy Yang, MD of North Asia at Hivestack, said, "Focus Media Hong Kong helps to expand the variety of DOOH screens for media buyers." He also said, “The whole team at Hivestack is thrilled to partner with Focus Media in Hong Kong, which will now exclusively use the Hivestack SSP to drive incremental revenue from our global network of advertisers." He further said, "This partnership provides countless opportunities for brands, agencies, and omni-channel DSPs both locally and globally to activate programmatic DOOH campaigns across some of the most strategic locations in Hong Kong."
(Source - Exchangewire)
The goal of the partnership is to bring in more money from global advertisers and take the process of buying programmatic DOOH ads to the next level. In Hong Kong, digital advertising that is based on data was expected to bring in 62% of all advertising revenue by 2022.
About Hivestack
Hivestack is a full stack adtech company that specializes in programmatic digital out of home (DOOH) advertising. Their platform offers a complete suite of tools and services to enable buyers and sellers of DOOH advertising to activate campaigns and attract programmatic revenue. On the buy side, marketers can use the Demand Side Platform (DSP) to create measurable campaigns that activate DOOH screens in real-time based on consumer behavior and audience movement patterns. On the sell side, DOOH media owners can use Hivestack's Supply Side Platform (SSP) & Ad Exchange. Additionally, the Ad Server can power impression-based, directly sold campaigns. Attribution enables buyers and sellers to measure business outcomes at all stages of the consumer sales funnel, providing a more complete picture of the effectiveness of their campaigns.
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AD NETWORKS
PR Newswire | May 17, 2023
Dotdash Meredith (DDM), the largest publisher in America, today launched D/Cipher, a groundbreaking ad targeting tool that makes intent-based targeting at scale a reality, without cookies. D/Cipher connects advertisers to consumers in key moments of intent – as they make decisions, take action, and pursue their passions across DDM's more than 40 iconic brands, on all devices and platforms. Critically, D/Cipher unlocks Apple (iOS) audiences that have been unreachable by advertising cookies for the past two years, estimated at more than 50% of U.S. digital users.
Developed and built by a world-class data science team based on billions of proprietary consumer interactions and content signals, D/Cipher identifies and harnesses consumer intent associated with every piece of DDM's expert-created, actionable, and brand-safe content. D/Cipher allows marketers to connect directly with consumers across all trusted DDM brands, like Allrecipes, PEOPLE, BHG, Byrdie, InStyle, Verywell, FOOD & WINE, Travel & Leisure, Southern Living, Verywell, The Spruce, and Investopedia. DDM brands help 30 million people each day, and D/Cipher gets smarter with each interaction.
"At DDM, our billions of historical consumer signals offer a unique window into how people make decisions and the intent behind their actions," said Joetta Gobell, PhD, SVP, Data Strategy and Insights at DDM. "D/Cipher uniquely translates user intent into targetable marketing segments so advertisers can reach the right person at the right time with the right message, at scale," she said.
As part of the launch, DDM is also announcing the new Dotdash Meredith Performance Guarantee. For marketers using D/Cipher Intent Targeting, DDM will guarantee a performance lift vs. cookie-based or other based audience-based targeting.
"The biggest problem with online advertising today is that cookies don't work and are going away," said Neil Vogel, CEO at DDM. "We are the only publisher able to combine iconic brands, scale, and intent-driven data to solve this. We can now target based on user needs and intent in a way that is markedly superior to cookie or audience-based targeting. And we guarantee it."
For more on D/Cipher, visit dotdashmeredith.com/advertising.
About Dotdash Meredith
Dotdash Meredith is the largest print and digital publisher in America. Nearly 200 million people trust us each month to help them make decisions, take action, and find inspiration. Dotdash Meredith's over 40 iconic brands include PEOPLE, Better Homes & Gardens, Verywell, FOOD & WINE, The Spruce, Allrecipes, Byrdie, REAL SIMPLE, Investopedia, and Southern Living. Dotdash Meredith is based in New York City and is an operating business of IAC (NASDAQ: IAC).
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