On 19/04/2022, Media and adtech firm Extravison and in-gaming ad platform Anzu have announced their partnership to seek expansion in Latin American markets. This exclusive partnership will represent Anzu in 18 Latin American markets via a new business venture Extravision-Cisneros Interactive. The partnership will educate the markets the potential of in-game advertisement and Anzu’s leading tech can be utilized by advertisers, developers and players.
Tel Aviv based Anzu is active in the industry since 2017 and has worked with the brands like American Eagle, Samsung, Vodafone, and PepsiCo. Anzu, in the segment of in-game advertisement has figured the way of non-intrusive ad placements that gives much refined and realism inspired experience. Anzu’s cross-platform is compatible with mobile, PC, consoles, and Roblox.
“Latin America is one of the world’s fastest-growing gaming regions, with the highest player growth from 2015 to 2024. Our partnership with Entravision means advertisers in the region can now reach this growing audience via non-disruptive in-game advertising. Our patented, adaptive technology, first-to-market in-game ad viewability measurement with Oracle Moat, and full suite of third party integrations with AdTech vendors also mean they will also be able to effectively measure the impact of their in-game ad campaigns and compare them against other digital channels,” said Stephanie Lublinski, Head of Partnerships, Emerging Markets at Anzu.
Whereas, Entravision's services are supported by a world-class sales operation and one-of-a-kind commercial collaborations with industry heavyweights such as Televisa Univision, Facebook, Twitter, Spotify, LinkedIn, TikTok, and Grab.
Entravision Digital, Smadex, Entravision Cisneros Interactive, Entravision MediaDonuts, and Entravision 365 Digital are the five core businesses of Entravision's digital and technology division.
“Gaming generates twice the revenue of the film and music industries combined, making it the fastest growing form of entertainment with 3.4 billion players worldwide. Anzu changes the rules of the game for advertisers, creating an ecosystem where advertising can thrive,” said Gonzalo Borras, General Director Audio & Mobile for Entravision’s Cisneros Interactive unit.
“Gaming generates twice the revenue of the film and music industries combined, making it the fastest growing form of entertainment with 3.4 billion players worldwide. Anzu changes the rules of the game for advertisers, creating an ecosystem where advertising can thrive,” said Gonzalo Borras, General Director Audio & Mobile for Entravision’s Cisneros Interactive unit. “We are thrilled to embark upon this partnership to take in-game advertising in Latin America to another level. Anzu's proposal is not only revolutionary, but it is also the future of our industry, and we want our clients to be at the forefront of innovation when it comes to advertising.”
Entravision has been a veteran player in the gaming industry, and it continues to be at the forefront of mobile gaming innovations. This collaboration with Anzu will broaden and expand Entravision's gaming capabilities.