Escalated.io Launches Anti-Malvertising Service to Block Malicious Ads immediately

Escalated.io | July 27, 2020

Escalated.io (https://escalated.io/anti-malvertising.html) recently announced the launch of its latest subscription-based software solution intended to stop malicious online ads (malvertising). Malvertising is an insidious practice that delivers damaging digital payloads to end users, and has long been a problem for any company that touches advertising such as publishers, DSPs, SSPs, networks, and exchanges. Malvertising can result in reputation damage, rob companies of revenue-generating opportunities, sever the user experience, and taints the overall client-company relationship. The new anti-malvertising solution from Escalated is available now, and comes with a no obligation, seven-day free trial. "Malvertising is an absolutely massive problem felt by every player in ad tech at this point," said Kyle Smith, Escalated CEO. "It's extremely damaging to companies, and is notoriously difficult to detect and fight. These attacks are usually targeted by geo, device, browser, or app; and often limited to an obscure time slot, predetermined by the malvertiser. The attacks are perfectly camouflaged because malvertisers pretend to be real advertisers, and they know exactly what they're doing. But so do we. Escalated's technology works post-auction, which means that the ad will render, and payment is collected from the malvertiser. However, the attack-ad is ultimately blocked. Our software keeps companies safe, without removing their ad revenue." Escalated provides a single-pixel solution that blocks malicious ads as they happen, while offering transparent reporting that pinpoints and identifies the culprit. Companies can collect ad payments while simultaneously denying bad actors the opportunity to steal revenue – all with the deployment of one simple pixel. The software protection is perfect for publishers, DSPs, SSPs, ad networks, ad servers, exchanges, and trading desks.

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Facebook Advertising - Learn how to advertise on Facebook in just a few minutes with business coach and Facebook Marketing Expert Nick Unsworth, CEO of the Business Coaching company, Life on Fire!Facebook advertising can appear to be complicated and expensive. However, in this quick video, you'll learn that is far from the case.

Spotlight

Facebook Advertising - Learn how to advertise on Facebook in just a few minutes with business coach and Facebook Marketing Expert Nick Unsworth, CEO of the Business Coaching company, Life on Fire!Facebook advertising can appear to be complicated and expensive. However, in this quick video, you'll learn that is far from the case.

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MOBILE ADVERTISING

Comscore Announces New Agreement with Anzu for Mobile In-Game Audience Measurement

Comscore | November 23, 2020

Comscore, a confided in accomplice for arranging, executing, and assessing media across stages, today reported another consent to give Anzu, the world's in-game advertising pioneer, with Comscore's industry-driving Validated Campaign Essentials™ (VCE®) and Comscore Brand Survey Lift™ answers for versatile missions. The gaming market is greater than the music and entertainment worlds joined, with an overall crowd beating 3 billion individuals who are extended to spend almost $175 billion of every 2020. With this extension and potential, brand publicists have begun to consider in-game advertising as a feature of their multi-pronged advertising technique, which implies that outsider estimation and benchmarking is more pertinent than any other time. Anzu opens the assorted, hard-to-arrive at gaming crowds to brands via consistently mixing true advertisements into games in a non-meddlesome way that regards the gamer experience. With the organization among Anzu and Comscore, promoters will have the option to quantify their in-game advertising efforts progressively and assess the effect of the missions on their brands. These significant experiences will give sponsors the certainty to take advantage of in-game advertising.

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ADVERTISER PLATFORMS

Catalina and GSTV Form Strategic Partnership to Measure Impact of DOOH Ads

Catalina | December 02, 2021

Leading shopper intelligence and omni-channel media provider Catalina and GSTV, the national video network engaging and entertaining targeted audiences at scale across tens of thousands of fuel retailers, have formed a strategic partnership to make GSTV an integral part of more retailers' and CPG brands' retail media strategies. Catalina will provide the required measurement metrics that demonstrate the efficiency and effectiveness of advertising on GSTV to help retailers and brands close the measurement loop and optimize the impact of specific GSTV ads on in-store sales. GSTV's digital video platform drives engagement with active and mobile consumers each day at more than 26,000 fuel retailer sites across the U.S., connecting with more than 96 million unique viewers each month. Notably, GSTV reaches grocers' most valuable shoppers with those who fuel up before visiting a grocery store spending 2.4 times more on groceries than those who hadn't just fueled up. Data also shows that the average GSTV viewer spends up to 3.9 times more on products at stores that are a regular part of their consumer journey within three hours of visiting a gas station. For its part, Catalina has been beefing up its Digital Out of Home (DOOH) capabilities in recent months, adding it as part of their omnichannel media strategy and leveraging their data insights to support innovative new targeting and measurement solutions. GSTV is a unique waypoint in the shopper journey, making it a valuable component to an advertiser's retail media strategy. Working together, we will help retailers and brands close the measurement loop and accurately assess and optimize the impact of specific GSTV ads on actual in-store sales." Tiffany Southwell, VP of Out of Home Media at Catalina. In September, Catalina announced that it has been aggressively investing in a modular portfolio of products and services under the "Catalina Compass" umbrella to support Retail Media Networks of all sizes by providing both shopper insights and measurement capabilities. Both Catalina and GSTV see a promising opportunity to make the latter an integral part of more retailers' on- and off-site media strategies. "Reaching the c-store shopper via GSTV is valuable for brands not only because of the network's proven ability to drive sales at c-store, but also because c-store shoppers spend a lot more on promoted items in other retail channels," said Eric Z. Sherman, EVP of Insights & Analytics at GSTV. "Catalina's Shopper ID Graph spans more than 109 million households and 1.9 billion digital ad IDs. Thanks to the depth of their shopper intelligence, Catalina can provide unique audience-level insights and prove shoppers make purchases as a direct result of the ads they saw on GSTV." An early demonstration of the new partnership: A recent campaign for a major ice cream brand drove a +17.3% sales lift among the GSTV-exposed audience, with incremental sales yielding a return-on-ad-spend of $5.37. Of note, 46% of buyers responding were new to the brand. Added Southwell, "With Catalina's data insights and precise measurement capabilities, GSTV will be able to optimize the performance of their campaigns and persuade more retailers and brands to seamlessly and efficiently incorporate GSTV into their broader media strategies." About Catalina Catalina is a leader in shopper intelligence and highly targeted in-store, TV, radio and digital media that personalizes the shopper journey. Powered by the world's richest real-time shopper database, Catalina helps retailers, CPG brands and agencies optimize every stage of media planning, execution and measurement to deliver $6.1 billion in consumer value annually. Catalina has no higher priority than ensuring the privacy and security of the data entrusted to the company and maintaining consumer trust. Catalina has operations in the United States, Costa Rica, Europe and Japan. To learn more, visit www.catalina.com or follow us on Facebook, LinkedIn and Twitter @Catalina. About GSTV GSTV is a data-driven, national video network entertaining targeted audiences at scale across tens of thousands of fuel retailers. Reaching one in three American adults monthly, GSTV engages viewers with full sight, sound and motion video at an essential waypoint of their consumer journey, and GSTV is the only consolidated and scaled digital media platform in the convenience and fuel channel. Analysis of billions of consumer purchases demonstrates that GSTV viewers spend significantly more across retailers, services, consumer goods and other sectors following a fuel transaction. While offering consumers entertaining and informative content, GSTV drives immediate action and creates lasting brand impressions, delivering measurable results for the world's largest advertisers.

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AD TECH AND MARTECH

Hepsiburada announces advertising partnership with Facebook

Hepsiburada | November 15, 2021

Hepsiburada (NASDAQ: HEPS), a leading Turkish e-commerce platform, today announces a joint performance advertising platform in partnership with Facebook. Managed Partner Ads (MPA) is a next-generation social media advertising platform designed to be used exclusively by Hepsiburada's small and mid-size enterprises (SMEs). The platform allows SMEs to place targeted adverts on Facebook and Instagram. Once live, the adverts will be seen by millions of potential customers on Facebook and Instagram, helping to boost sales. The platform also enables businesses selling on Hepsiburada to instantly and easily manage their advertising campaigns. The platform's goal is to enable SMEs who sell their products on Hepsiburada to increase their web traffic by a factor of 10 and potentially triple their sales through advertising on Facebook and Instagram. The sign-up process for SMEs before they can gain access to the Hepsiburada-specific Facebook ad panel is user-friendly and includes just five steps; asset identification, budget setting, ad creation, product review and preview. Driving the Digitalization of Commerce in Turkey Murat Buyumez, Chief Commercial Officer of Hepsiburada said: "Building on our HepsiAd platform, which offers next-generation digital advertising solutions and technologies to merchants, we are pleased to lead the region with the launch of Managed Partner Ads in partnership with Facebook. With this partnership, we once again reaffirm Hepsiburada's innovative and sector-leading position in driving the digitalization of commerce in Turkey." "A key aspect of our digitalization mission involves helping SMEs with their e-commerce performance so that they can grow and expand, and the HepsiAd platform will provide those companies with access to millions of potential customers through a user-friendly interface. To deliver a seamless online shopping experience and a Super App ecosystem from which all of our stakeholders can benefit, we will continue to cooperate and co-invest in projects with companies who are leaders in their respective fields through innovation and entrepreneurial spirit." About Hepsiburada Hepsiburada (NASDAQ: HEPS), is a leading e-commerce technology platform in Turkey, combining a globally proven e-commerce business model with a one-stop 'Super App' to cater to its customers' everyday needs and to help improve people's lives. Customers can access a broad range of products and services including same-day delivery of groceries and essentials, products from international merchants, airline tickets and payment services through Hepsiburada's embedded digital wallet, HepsiPay. In 2020, Hepsiburada seamlessly connected 33 million members and nearly 45,000 active merchants. Founded in Istanbul in 2000, Hepsiburada was built to lead the digitalization of commerce in Turkey. As a woman-founded organization, Hepsiburada is committed to meaningful action to empower women. Through our 'Technology Empowerment for Women Entrepreneurs' program, the company has reached more than 23,000 women entrepreneurs across Turkey. About Meta: Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology.

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