Escalated.io Launches Anti-Malvertising Service to Block Malicious Ads immediately

Escalated.io (https://escalated.io/anti-malvertising.html) recently announced the launch of its latest subscription-based software solution intended to stop malicious online ads (malvertising). Malvertising is an insidious practice that delivers damaging digital payloads to end users, and has long been a problem for any company that touches advertising such as publishers, DSPs, SSPs, networks, and exchanges. Malvertising can result in reputation damage, rob companies of revenue-generating opportunities, sever the user experience, and taints the overall client-company relationship. The new anti-malvertising solution from Escalated is available now, and comes with a no obligation, seven-day free trial. "Malvertising is an absolutely massive problem felt by every player in ad tech at this point," said Kyle Smith, Escalated CEO. "It's extremely damaging to companies, and is notoriously difficult to detect and fight. These attacks are usually targeted by geo, device, browser, or app; and often limited to an obscure time slot, predetermined by the malvertiser. The attacks are perfectly camouflaged because malvertisers pretend to be real advertisers, and they know exactly what they're doing. But so do we. Escalated's technology works post-auction, which means that the ad will render, and payment is collected from the malvertiser. However, the attack-ad is ultimately blocked. Our software keeps companies safe, without removing their ad revenue." Escalated provides a single-pixel solution that blocks malicious ads as they happen, while offering transparent reporting that pinpoints and identifies the culprit. Companies can collect ad payments while simultaneously denying bad actors the opportunity to steal revenue – all with the deployment of one simple pixel. The software protection is perfect for publishers, DSPs, SSPs, ad networks, ad servers, exchanges, and trading desks.

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