Facebook accused of banning conservative activist from advertising anti-socialism video

Facebook | April 18, 2019

Facebook has come under fire from a conservative activist who accused the social network of censoring video footage of his speech slamming socialism. Justin Haskins, executive editor of The Heartland Institute think tank, took aim at Facebook in an op-ed published Wednesday for allegedly preventing him from purchasing an advertisement featuring his anti-socialism speech. Mr. Haskins wrote that he successfully shared a video of the speech in February to a Facebook page titled Stopping Socialism, but subsequently encountered problems when he tried to pay to boost the post. “The ad ran without any trouble,” Mr. Haskins wrote for Fox News. “But later that week, my Facebook advertising account was suddenly and without explanation permanently disabled, something that has never occurred before.

Spotlight

2016 is going to bring drastic changes to the world of content marketing by revolutionizing how we consume or publish content. There is a variety of people getting introduced to internet, mostly through mobile phones. The audience is increasingly lacking attention span, which means there is a need to push for visual content and come up with new ways to curate content.

Spotlight

2016 is going to bring drastic changes to the world of content marketing by revolutionizing how we consume or publish content. There is a variety of people getting introduced to internet, mostly through mobile phones. The audience is increasingly lacking attention span, which means there is a need to push for visual content and come up with new ways to curate content.

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ADVERTISER PLATFORMS

Comscore Announces Agreement with Vistar Media to Deliver Digital Out-of-Home (DOOH) Programmatic Audience Targeting

Comscore | October 28, 2021

Comscore (Nasdaq: SCOR), a trusted partner to more than 3,000 clients across local stations, national networks, station groups, advertising and media agencies, and the entire Movies ecosystem, today announced an agreement with Vistar Media, the leading global provider of programmatic technology for digital out-of-home (DOOH). Under the agreement, Comscore Activation audiences, spanning demographics, personas and cross-platform media consumption, are now available for the first time for DOOH programmatic targeting through Vistar. The rapid growth in programmatic DOOH means that advertisers are urgently seeking more granular audience insights that can drive even greater campaign impact. By leveraging Comscore audiences, Vistar will help expedite the growth and cross-over of DOOH into omnichannel programmatic buying. Vistar can now offer their buyers targeting based on Comscore audiences used across media channels, such as "Sports" and "Reality" TV genres or "Cord Cutters." "We are excited to partner with Comscore to provide their industry-leading audience segments to buyers for DOOH campaigns, allowing marketers to extend their preferred data strategies into the physical world," said Laura Kasakoff, Data Partnerships Director at Vistar Media. "With our new partnership, buyers have access to more granular consumer behaviors that have traditionally not been available for DOOH targeting." "We are excited to partner with Vistar Media to bring Comscore's best-in-class audiences to DOOH targeting," said Jess Trainor, Vice President Ad Platforms, Comscore. "At a time when digital out-of-home continues to grow in importance to advertisers, Vistar's leadership in DOOH programmatic paves the way for continued growth and innovation within the DOOH space." Vistar is the first DOOH programmatic platform to launch Comscore audiences, which are available on all programmatic platforms and have traditionally been leveraged for desktop, mobile, Connected TV and podcast advertising. The goal is to make all Comscore audiences DOOH-accessible to ensure advertisers have the ability to use the same audience targeting across all channels. Beyond supporting targeting for DOOH, Comscore has been focusing on delivering the next generation of DOOH measurement. As part of this, Comscore is developing solutions to precisely measure traditional outdoor platforms such as roadside billboards, street furniture, and place-based advertising platforms that are designed to reach consumers in retail spaces, business and medical offices, colleges, entertainment venues, transportation hubs, cinema and more. Comscore Audience Activation™ offers programmatic audience segments powered by Comscore's massive data assets for digital, mobile, CTV, podcasts and DOOH campaigns. Comscore Audience Activation helps advertisers improve campaign performance using demographics, cross-platform TV viewership, streaming behaviors, and personas to get key messages in front of the right consumers. About Comscore Comscore (NASDAQ: SCOR) is a trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore allows media buyers and sellers to quantify their multiscreen behavior and make business decisions with confidence. A proven leader in measuring digital and TV audiences and advertising at scale, Comscore is the industry's emerging, third-party source for reliable and comprehensive cross-platform measurement. For more information, visit comscore.com. About Vistar Media Vistar Media is the leading global provider of programmatic technology for out-of-home, bringing enterprise-grade software that was purpose-built for the unique requirements of digital signage. Vistar provides a global demand-side platform (DSP) for buyers to activate data-driven programmatic campaigns and a supply-side platform (SSP) to connect signage operators to digital revenue. Vistar also powers some of the world's most advanced signage networks with device & content management software (Cortex) and ad serving technology. Vistar was founded in 2012 and is headquartered in New York, NY.

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ADVERTISER CAMPAIGN MANAGEMENT

Context of Social Media Ads Drives Engagement and Purchase Intent, IAS Research

IAS | February 04, 2022

Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, today released new research showing that consumers have become even more aware of ads on social platforms and what they consider appropriate. Surveying over 1,100 U.S. consumers, IAS explored how the use of social media and receptivity to in-feed ads has changed; 59% of consumers now say they hold social platforms responsible for ads appearing next to unsafe content. "As the future of walled gardens evolves, our latest research will help marketers think differently about their ads and the importance of context in dynamic social media environments," said Tony Marlow, CMO, IAS. "Consumers have developed more critical eyes for ads on social platforms, so brands need to adapt as well by tapping into the latest technology to align with what's relevant and avoid unsuitable content." eMarketer projects that U.S. ad spend on social platforms will hit $82 billion by 2023, making it more important than ever to focus on media quality and maximize these budgets. This new research revealed the following about consumers' social media behavior and how brands can adapt this year: Growing Awareness of Ads, Plus Trust Issues Keep Consumers On Their Toes: With 96% of U.S. consumers having at least one social media account, respondents ranked Facebook as the platform they use most, followed by YouTube, and Instagram. The vast majority (85%) of consumers have engaged with a social ad in the last year, spelling big opportunity for brands. Yet, consumers have grown more aware of inappropriate ads on social platforms; in fact, 38% of consumers say the growth of fake news means they're less trusting of ads in their social feeds. Importantly, most consumers (59%) hold social media sites responsible for ads appearing next to unsafe content, compared to 36% who hold advertisers accountable. Context Directly Impacts Favorability and Memorability of Social Ads: Almost half (47%) of consumers report having an unfavorable view of brands whose ads appear next to unsuitable content, proving the significant impact this can have on social campaigns. Yet, 46% of consumers are likely to remember a social ad if the message relates to surrounding content, while 41% would feel favorable towards these brands. Social Shopping Booms, but Context Drives Purchase Intent Up and Down: With consumers turning to social shopping during the pandemic, ads influence this behavior. In fact, 32% of respondents are likely to purchase a product or service if the ad in their social feed is contextually relevant. Meanwhile, 60% of consumers are unlikely to purchase a product or service advertised next to unsafe content. This new study, Social Media Ad Receptivity: Driving engagement with in-feed advertising, from IAS demonstrates how the quality and context of in-feed ads across social media impacts consumer perception, engagement, and even purchase intent. The study is based on responses from U.S. social media users in December 2021. About Integral Ad Science Integral Ad Science (IAS) is a global leader in digital media quality. IAS makes every impression count, ensuring that ads are viewable by real people, in safe and suitable environments, activating contextual targeting, and driving supply path optimization. Our mission is to be the global benchmark for trust and transparency in digital media quality for the world's leading brands, publishers, and platforms. We do this through data-driven technologies with actionable real-time signals and insight. Founded in 2009 and headquartered in New York, IAS works with thousands of top advertisers and premium publishers worldwide.

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AD NETWORKS

IAB Expands General Membership to Include Advertising and Media Agencies

IAB | December 17, 2021

IAB today announced that its board has approved Agency General Membership to all Advertising Agencies, with the same voting rights and privileges as every other industry participant. IAB has long served as the industry's only "big tent" where stakeholders across the entire digital ecosystem gather. It's the only place where publishers, platforms, technology, and data companies, marketers and advertisers can address the challenges and opportunities in an industry being rapidly and continuously reinvented. It is also the only trade association that can both set an industry agenda and deliver on that agenda with meaningful industry standards. This move effectively migrates agencies from associate members to full general members. Now, agencies will have equal access to join the inner workings of the IAB -- including voting board membership, Center of Excellence leadership, as well as legal and public policy resources. The mission of IAB from the beginning has been to enable our members to thrive in a digital economy. The transformative changes happening now, demand that agencies have an equal seat at the table. They need equal access to IAB and IAB Tech Lab resources, the ability to join boards and make the critical decisions that drive the industry forward. The key to success in today's environment is collaboration. It's vital to have an organization that brings everyone together and IAB is serving that need." David Cohen, CEO, IAB. Agencies that have already applied for general membership include: Canvas Worldwide dentsu GroupM Helen & Gertrude Horizon Media IPG Mediabrands Labelium Mediahub Omnicom Media Group PIVnet Publicis Media Quigley RPA "We're proud to partner with the organization that has led the charge to advance the digital medium since literally Day One." Greg Johns, EVP & Chief Digital Officer, Canvas Worldwide "Canvas believes in the power of partnership and openness for the good of our industry. The IAB's devotion to collaboration is one that fits beautifully with our agency ethos." Paul Woolmington, CEO, Canvas Worldwide "Helen & Gertrude's partnership with the IAB provides our team with the ongoing professional development and support needed to understand and thrive in today's digital economy. We also value the knowledge shared by their many committees and councils, as they offer insights into a variety of niche industry segments." Laura DiCaprio, Director of Media & Insights, Helen & Gertrude "IAB is really the only organization that brings all the stakeholders together. With new media and measurement standards being set, brands developing first party data strategies, and policy changes being drafted, this is not a time for partisan approaches to the challenges facing the industry and no agency should be less than a full General Member. We are all in the thick of it, and IAB is working to convene the important conversations." Kirk McDonald, CEO, GroupM, NA. "Horizon Media is excited to be among the first agencies to join IAB membership and be involved in IAB's efforts to help sculpt the future of the digital marketplace." David Campanelli, EVP, Chief Investment Officer, Horizon Media "IPG Mediabrands is thrilled to be joining as a General Member of IAB, which has long been a voice for our industry and an important source of new research and thought leadership, such as the recent report on AI and bias in marketing. We are all looking forward to supporting IAB's initiatives across promoting transparency, brand safety and DEI in our industry." Dani Benowitz, President, US at MAGNA "The IAB has long been a leading voice in digital industry innovation, and we look forward to partnering with the IAB and member companies to continue to drive media creativity and industry evolution in 2022." Sean Corcoran, U.S. CEO, Mediahub. "As an organization that shares IAB's commitment to assuring the safety, transparency and effectiveness of marketers' digital media investment, Omnicom Media Group is eager to expand our working relationship with IAB, and to collaborate on delivering solutions for the age of accelerated change." Megan Pagliuca, Chief Activation Officer, Omnicom Media Group "Publicis Media has never been more optimistic about collaborative efforts to address consumer and advertiser standards. Through our continued vigilance with media partners and industry orgs, we are driving conversations forward to address the industry's most challenging topics, like hate speech, privacy, misinformation, mental health, and proposed worldwide government regulations that threaten the 'Brand Integrity' of our industry. Agency leadership and determination are imperative now more than ever, and that's why Publicis Media is joining the IAB." Helen Lin, Chief Digital Officer, Publicis Groupe IAB membership benefits now available to agencies include: Eligibility to join the IAB Board with full voting privileges and access to four meetings/year, including Washington, D.C. fly- ins Participation in Agency Leadership Council Membership to IAB Tech Lab Access to IAB Public Policy and Legal Affairs Council, publications, convenings, and IAB staff Access to all IAB Primary Research Participation in all Center of Excellence Activities, including committees, working groups, and task forces. Exclusive rights to leverage IAB Learning & Development Program discounts, private research deep dives, and 1:1 access to IAB staff experts for both the agency and their brand clients, hosted in partnership with IAB About IAB The Interactive Advertising Bureau empowers the media and marketing industries to thrive in the digital economy. Its membership comprises more than 700 leading media companies, brands, and the technology firms responsible for selling, delivering, and optimizing digital ad marketing campaigns. The trade group fields critical research on interactive advertising, while also educating brands, agencies, and the wider business community on the importance of digital marketing. In affiliation with the IAB Tech Lab, IAB develops technical standards and solutions. IAB is committed to professional development and elevating the knowledge, skills, expertise, and diversity of the workforce across the industry. Through the work of its public policy office in Washington, D.C., the trade association advocates for its members and promotes the value of the interactive advertising industry to legislators and policymakers. Founded in 1996, IAB is headquartered in New York City.

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