Facebook adds new reporting for Click-to-WhatsApp ads

Facebook | January 04, 2019

Facebook’s Click-to-WhatsApp ads offer marketers and advertisers a way to start a conversation with consumers on its encrypted messaging app. The ads can be purchased through Facebook’s Ad Manager platform and display in a user’s Facebook News Feed. Now, in addition to messages, Click-to-WhatsApp ad campaign objectives include traffic, conversions (for website), and post engagement. Facebook has been aiming to monetize its encrypted messaging app for some time now. In Jan. 2018, the company first launched a business app and business profiles for marketers using the WhatsApp messaging app.  Facebook’s Click-to-WhatsApp ads began rolling out in August of last year, launching a pre-filled WhatsApp chat that allowed users to message a business via the app. (Advertisers running Click-to-WhatsApp ads receive metric reports in their Facebook Ads Manager dashboard tracking how many conversations were started via the ads.)

Spotlight

In a recent interview with Beet.TV during the Cannes Lions, Nick Emery, Global CEO of Mindshare, discusses the focus on real-time "adaptive marketing" and says that a fundamental change in the media industry is the lack of lag time between the creation and distribution of content.

Spotlight

In a recent interview with Beet.TV during the Cannes Lions, Nick Emery, Global CEO of Mindshare, discusses the focus on real-time "adaptive marketing" and says that a fundamental change in the media industry is the lack of lag time between the creation and distribution of content.

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ADVERTISER PLATFORMS

Camelot Selects OneView by Roku to Help Small-And-Medium Businesses Expand into TV Streaming Advertising

Camelot, Roku, Inc. | September 12, 2022

Camelot Strategic Marketing & Media and Roku (Nasdaq: ROKU) announced today that Camelot is the first agency to join a new certified partner program to use OneView to help small and medium-sized businesses (SMBs) accelerate investment in TV streaming advertising. As an early adopter and first certified partner, Camelot will use the data, tech, and tools from America’s #1 TV streaming platform* to make it easy for SMBs to grow their businesses and achieve their marketing goals. SMBs are looking for fresh marketing channels as cookies and mobile IDs become less available. Today, 47% of SMBs say they intend to increase spend in TV streaming in the next 12 months**. TV streaming advertising offers the personalization, optimization, and performance to help SMBs succeed. On Roku, 53 percent of users say that they prefer shopping at local, independent stores***. OneView is the ad platform built for TV streaming. Brands use OneView to set up, optimize, and measure their ad campaigns. In a world where all TV ads will be automated, OneView offers software with data, machine learning, and measurement to reach more streamers wherever they are – Roku, other TV streaming platforms, desktop, mobile, and more. Marketers choose OneView because it is the only ad buying platform with Roku data and with new ad experiences that go beyond the traditional TV spot. With more than 63 million active accounts globally as of Q2, 2022, Roku has the scale and accuracy to help businesses move products off the shelf efficiently. “We’re thrilled to enhance our longstanding partnership with Roku to bring SMBs the benefits of TV streaming,” said Sam Bloom, CEO of Camelot Strategic Marketing & Media. “We’re thrilled to enhance our longstanding partnership with Roku to bring SMBs the benefits of TV streaming,” said Sam Bloom, CEO of Camelot Strategic Marketing & Media. “Camelot prides itself on building fact-based, insights-driven programs for our clients, which is why we chose OneView to deliver the best TV ad experience.” “For the past six years, Camelot has been a key strategic partner with Roku and demonstrated operational excellence in OneView,” said Tommy Burk, Senior Director, OneView. “We’re excited to entrust Camelot to help a broader set of advertisers accelerate the shift to TV streaming.” Camelot was the first agency to certify its traders on OneView for its Fortune 500 clients. The agency was also a launch partner with Roku’s clean room, a privacy-first data collaboration environment that allows advertisers and agencies to use their encrypted first-party data for their advertising. To get started with Camelot today, visit https://go.roku.com/hQaMuxcQ1 About Camelot Trailblazing through 40 years in the media and marketing industry, Camelot Strategic Marketing & Media is a Dallas-based independent agency with 150 employees in cities across the U.S. – including New York, Los Angeles and Baltimore. We partner with intellectually curious, want-to-get smarter leaders from the world’s biggest brands – from TurboTax to Whole Foods to Michaels – to provide media-agnostic, transparent, insight-driven media and marketing strategy and execution that drives stellar results. www.camelotsmm.com About Roku, Inc. Roku pioneered streaming to the TV. We connect users to the streaming content they love, enable content publishers to build and monetize large audiences, and provide advertisers with unique capabilities to engage consumers. Roku streaming players and TV-related audio devices are available in the U.S. and in select countries through direct retail sales and licensing arrangements with service operators. Roku TV™ models are available in the U.S. and in select countries through licensing arrangements with TV OEM brands. Roku is headquartered in San Jose, Calif. U.S.A. This press release contains “forward-looking” statements that are based on our beliefs and assumptions and on information currently available to us on the date of this press release. Forward-looking statements may involve known and unknown risks, uncertainties and other factors that may cause our actual results, performance or achievements to be materially different from those expressed or implied by the forward-looking statements. These statements include but are not limited to the benefits, features and functionality of the OneView platform; trends in TV streaming and advertising spend; and the features, benefits, growth and reach of The Roku Channel and the Roku platform. Except as required by law, we assume no obligation to update these forward-looking statements publicly, or to update the reasons actual results could differ materially from those anticipated in the forward-looking statements, even if new information becomes available in the future. Important factors that could cause our actual results to differ materially are detailed from time to time in the reports Roku, Inc. files with the Securities and Exchange Commission, including our Annual Report on Form 10-K for the year ended December 31, 2021 and our Quarterly Report on Form 10-Q for the quarter ended June 30, 2022. Copies of reports filed with the SEC are posted on Roku’s website and are available from Roku without charge.

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PROGRAMMATIC ADVERTISING

IAB Partners With Deakin University To Launch Digital Advertising Microcredential Courses

IAB Australia | October 11, 2022

IAB Australia has partnered with Deakin University to deliver a series of co-designed microcredentials for people with a digital advertising career looking to upskill or those looking to change roles. The first course, Programmatic Advertising and Trading, will be open for enrolments from 10th October and the course will commence 31st October. The second course, Ad Operations will launch in February and expressions of interest are now open. The accredited postgraduate stackable short courses have been designed specifically to address the greatest market needs as identified in the recent IAB Talent Industry Review and will offer 75 hours of self-paced learning that can be completed in as little as six weeks or as long as six months. Each microcredential course will provide a mix of deep theoretical understanding from Deakin University with solid hands-on vocational skills and best practice from the IAB. Gai Le Roy, CEO of IAB Australia said: “It is no secret that the digital advertising industry has a current talent shortage as well as an ongoing need to train people for a market that is experiencing rapid growth and constantly evolving." Gai Le Roy, CEO of IAB Australia said: “It is no secret that the digital advertising industry has a current talent shortage as well as an ongoing need to train people for a market that is experiencing rapid growth and constantly evolving. Having university level courses that provide a strong understanding of the principles of digital advertising and marketing together with the latest industry skills will ensure that our talent pool grows and deepens its capabilities. We see these qualifications as becoming embedded in the hiring and promotion processes of media and ad tech organisations.” Following a wide market review, IAB selected Deakin University as its partner in this new initiative due its extensive experience and strength in online learning. The courses have been developed with input from the IAB, a wide range of industry experts along with academic oversight and world class learning design from Deakin University. Wendy Palmer, Director, Global Studio, Stackable Learning Project, of Deakin University said “The partnership with IAB leverages Deakin’s expertise as an innovative provider of stackable short course offering microcredentials that address the increasing needs of individuals and sectors to upskill and reskill. Disruption across many sectors such as digital advertising has brought about the need for quality learning that is flexible and affordable and delivers the skills for current roles as well as gain credit towards longer-term career and study goals.” The Programmatic Advertising micro-credential is for digital marketing, advertising, and trading professionals involved in or looking to transition to programmatic advertising and trading. Learners will explore how to evaluate the depth and breadth of the programmatic ecosystem; use data and analytics for digital media strategy and campaign; activate the solution(s) using the appropriate DSP; apply effective measurements to evaluate solutions; respond to a client brief and provide recommendations to a client. The Ad Operations microcredential course is targeted at publishers, media owners and businesses that sell digital media managed by ad operations teams through campaign managers, ad operations execs and programmatic specialists. About the Interactive Advertising Bureau As an independent industry association with more than 170 members in Australia spanning media owners, publishers, technology companies, agencies, and advertisers, IAB works to align industry stakeholders to develop solutions for the issues faced by the market and develop standards that are integral to the operation of digital advertising. IAB Australia also works closely with other industry associations including MFA and AANA to help shape the rules of play around measurement, Australian Digital Ad Practices, mentorship, global tech and policy work, Tech Lab standards, standardising terminology and supporting the broad media and marketing community. About Deakin University Deakin University is an educational leader – a status confirmed by national rankings for good teaching, skills development, graduate qualities, and student satisfaction. The University is ranked in the top 1% of universities worldwide (Shanghai Rankings) and is among the top 50 young universities in the world (QS). Deakin degrees are world class and are on an impressive upward trajectory in global rankings. The University is ranked in the Top 1% worldwide for business and management studies (QS Rankings by Subject 2022) and computer science (Times Higher Education Subject Rankings 2022). Deakin continues to innovate by reshaping its approach to courses, learning, and teaching and enhancing the experience of its students. Deakin’s interactive learning platform brings the classroom to you using innovative technology, backed by Australia’s top-rated tech support (Voice Project IT Service Quality Support Benchmark Survey).

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ADVERTISER CAMPAIGN MANAGEMENT

ironSource and Sensor Tower Partner to Unlock Growth for App Marketers

Sensor Tower, ironSource | November 07, 2022

ironSource (NYSE: IS), a leading business platform for the App Economy, today announced its partnership with Sensor Tower, the leading source of enterprise-grade market intelligence for the digital ecosystem. By combining the keyword intelligence of Sensor Tower from across the market, with the campaign management and optimization capabilities of ironSource Luna, the partnership will create one place for app marketers to scale Apple Search Ads campaigns to drive incremental growth. ironSource Luna is the first to market with such a partnership with Sensor Tower. The companies currently offer two complementary solutions. Sensor Tower offers a rich selection of industry data points, including share of impressions by app, competitor keyword analysis, and top advertisers. ironSource Luna gives app marketers the ability to manage and optimize Apple Search Ads campaigns by aggregating campaign data from all sources, utilizing an efficient bid optimization algorithm, and editing campaigns in bulk. Currently, app marketers extract market data from Sensor Tower, analyze it to see which keywords they’re already bidding against, and then import new keywords into Luna. This platform partnership will streamline this process, by making Sensor Tower’s data instantly and continuously accessible directly within the Luna platform, unifying keyword mining with keyword management and optimization. “Continuously unlocking scale is one of the key challenges for marketers growing their app business. The best way to achieve scale with Apple Search Ads is to programmatically discover, test and optimize thousands of relevant keywords, and this partnership is a huge step in empowering marketers using Luna to do that,” explains Adam Stevens, VP Product at ironSource Luna. “Now, app marketers will be able to unlock new keywords and then seamlessly execute campaign adjustments in a fully automated way, all in one platform. We’re delighted to be the first app marketing platform to partner with Sensor Tower, helping app marketers to reach their full potential.” “Our ad and app intelligence products provide our customers with powerful insights into the market and competitors to help them grow with Apple Search Ads,” explains Greg Rosen, Chief Product Officer at Sensor Tower. “Our ad and app intelligence products provide our customers with powerful insights into the market and competitors to help them grow with Apple Search Ads,” explains Greg Rosen, Chief Product Officer at Sensor Tower. “Partnering with ironSource Luna will enable our customers to more seamlessly power real business success by connecting our insights with the ability to execute campaign adjustments to drive performance.” All ironSource Luna customers will have access to Sensor Tower’s keyword discovery data within the platform once they have connected Apple Search Ads as a channel in Luna. About Sensor Tower Sensor Tower is the leading, trusted source of enterprise-grade market intelligence and analytics software for the digital ecosystem. Its innovative performance, advertising, usage, and trend insights across digital devices enable firms from mobile-first app publishers to Fortune 500 companies and financial institutions to navigate and adapt in a rapidly evolving landscape. About ironSource ironSource is a leading business platform for the App Economy. App developers use ironSource's platform to turn their apps into successful, scalable businesses, leveraging a comprehensive set of software solutions which help them grow and engage users, monetize content, and analyze and optimize business performance to drive more overall growth. The ironSource platform also empowers telecom operators to create a richer device experience, incorporating relevant app and service recommendations to engage users throughout the lifecycle of the device. By providing a comprehensive business platform for the core constituents of the App Economy, ironSource allows customers to focus on what they do best, creating great apps and user experiences, while enabling their business expansion in the App Economy. For more information please visit www.is.com

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