Facebook allowed advertisers to target people interested in Nazis

Facebook | February 22, 2019

The Los Angeles Times reported Thursday that advertisers were able to target people interested in perpetuators of the Holocaust, including Joseph Goebbels, Josef Mengele and Heinrich Himmler to hundreds of thousands of users. Advertisers could also reach people interested in neo-Nazi bands such as Skrewdriver, according to the newspaper, which received a tip from a local musician.

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If you are already making money through ads, watch this video to learn about several new features. You can participate in the affiliate ads program, where your app shows ads for products in the Microsoft Store and you earn commissions for qualified purchases made by your customers, and you can make more money through Bing search ads in your app.

Spotlight

If you are already making money through ads, watch this video to learn about several new features. You can participate in the affiliate ads program, where your app shows ads for products in the Microsoft Store and you earn commissions for qualified purchases made by your customers, and you can make more money through Bing search ads in your app.

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Lightspeed Announces Direct Selling and Advertising on TikTok via Ecwid

Lightspeed | February 07, 2022

Lightspeed Commerce Inc., the one-stop commerce platform for merchants around the world to simplify, scale, and create exceptional customer experiences, today announced that Lightspeed eCommerce merchants using the recently acquired Ecwid integration can sell to consumers directly through TikTok. Lightspeed acquired Ecwid in 2021 as part of a vision for a powerful single platform for headless, omnichannel commerce. Social commerce is a key element of that, and TikTok is the hottest platform for social selling. We're looking forward to seeing our merchants take advantage of this integration to scale their business and customer base." Ruslan FazlyevLightspeed eCommerce GM With users starting viral product trends with the #TikTokMadeMeBuyIt and #AsSeenOnTiktok hashtags, TikTok is creating a new paradigm shift in shopping behavior. According to an Adweek-Morning Consult survey, 49% of TikTok users said they've purchased something after seeing it advertised, promoted or reviewed on the platform. This partnership empowers merchants to seamlessly tap into TikTok's power of community commerce and reach their ever-growing consumer base. "The shopping experience on TikTok is all about discovery – we've seen businesses of all sizes use our platform as a creative outlet to engage new audiences, and ultimately drive sales," said Melissa Yang, head of ecosystem partnerships at TikTok. "We're thrilled to be working with this innovative group of partners and making it easier than ever for their merchants to be discovered by our community." This announcement comes months after an initial integration with Ecwid that powered advertising management on TikTok directly through the Lightspeed platform. Direct selling on TikTok For Business is now available to limited Ecwid by Lightspeed customers in the U.S. and the UK. About Lightspeed Powering the businesses that are the backbone of the global economy, Lightspeed's one-stop commerce platform helps merchants innovate to simplify, scale and provide exceptional customer experiences. Our cloud commerce solution transforms and unifies online and physical operations, multichannel sales, expansion to new locations, global payments, financial solutions and connection to supplier networks

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E-commerce analytics platform Profitero joins Publicis in a $210 million deal

Publicis Groupe, Profitero | May 04, 2022

Publicis Groupe has announced the acquisition of Profitero, a well-established SaaS global ecommerce intelligence platform. Profitero helps brands with digital shelf visibility and actionable insights to grow market share and profits. The transaction is thought to be worth around 200 million euros ($210.73 million), but the terms have not been disclosed. According to Crunchbase, Profitero has raised $48.7 million in funding and employs 300 people. Profitero has been active since 12 years in the industry and has the headquarters based in Boston. Profitero analyzes search results and product pages on over 700 retail websites in 50 countries to assist brands in calculating category share, traffic, and conversion rates. It is well-known for its collaboration with a variety of brands, including Bose, General Mills, Kraft Heinz, Pernod Ricard, and L'Oreal, in order to improve the sales and profitability of their e-commerce efforts. Profitero will have access to the resources and expertise required to develop its analytics core by partnering with Publicis Groupe. As a result, it will be the first global commerce platform to truly empower brands by, among other things, using predictive intelligence to deliver the best product experience, optimize content, increase organic search results, compare prices with competitors, monitor product availability, and track customer ratings and reviews. Publicis in it press release states that Profitero's products, technology, and 300 staff will help Publicis Groupe scale and supercharge its existing commerce capabilities around the world. By combining four strategic pillars, Publicis is now ideally positioned to assist its clients in exponentially increasing their online sales. These four pillars are: People: Epsilon’s CORE ID® offers the consumer buying habits with the help of than 300 million consumer profiles worldwide. Product: The predictive commerce intelligence of Publicis and Profitero will make brands able to scale the product performance and have a competitive edge with the help of across dozens of metrics, including paid and organic search placement, product content, pricing, stock availability and reviews across 700+ retailers by tracking and analyzing over 70 million products. Placement: CitrusAd, a leader in retail media, and Publicis Media's scale will help brands with retail media planning, ad placement management and improved consumer journey. Platforms: Publicis Sapient's leading business transformation expertise, combining consulting, design, and engineering to build platform-based businesses blending marketing, sales, and service, enables clients to have better experiences across the customer journey, as well as greater agility and faster time to market. Profitero will remain a product-focused company within Publicis, led by CEO Bryan Wiener and President Sarah Hofstetter. “By adding Profitero to our existing assets, we are now uniquely positioned across the four key pillars our clients need to connect, to capture an unfair share of the exponential growth in online sales,” said Publicis Groupe chairman and CEO, Arthur Sadoun. “By adding Profitero to our existing assets, we are now uniquely positioned across the four key pillars our clients need to connect, to capture an unfair share of the exponential growth in online sales,” said Publicis Groupe chairman and CEO, Arthur Sadoun. “With us, our clients will seamlessly understand people, how they shop better than anyone else, thanks to Epsilon; optimise their online product catalogue thanks to Profitero; maximise their online spend with retailers thanks to CitrusAd and the scale of Publicis Media. “And they will be able to deliver unique, creative, customer experiences, through platforms backed by Publicis Sapient’s engineering expertise. I am delighted to welcome Sarah, Bryan, and their outstanding team of experts to the Publicis family.” Profitero CEO, Bryan Wiener added “This is the best of both worlds as we retain our entrepreneurial spirit as a product-led organisation while benefiting from the Publicis Groupe’s diverse capabilities and scale. “This brings immediate value to our clients and employees with increased product and technology investment, infusion of new media and content activation capabilities and tapping into the Groupe’s global talent to fuel our continued growth.” In the last two years, commerce has been one of the fastest-growing business verticals for agency networks, resulting in significant investments in products and services. In 2020, WPP and Havas launchedcommerce units. With the launch of Everymile in April of this year, WPP increased its capacity to support direct-to-consumer businesses. In the last two years, commerce has been one of the fastest-growing business verticals for agency networks, resulting in significant investments in products and services. In 2020, WPP and Havas launchedcommerce units. With the launch of Everymile in April of this year, WPP increased its capacity to support direct-to-consumer businesses.

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Perion Renews Strategic Partnership with Microsoft to Drive Search Advertising Business Growth

Perion | November 03, 2020

Perion Network (NASDAQ: PERI) declared today the recharging of a multi-year vital organization with Microsoft (NASDAQ: MSFT) to drive search advertising business development through Perion's hunt innovation division, CodeFuel, and give a more vivid encounter across work area and portable. The proceeding with coordinated effort between the organizations will empower CodeFuel to additionally develop its distributer connections offering, worthwhile pursuit innovation arrangements, and complex ability for adapting their advanced properties. These incorporate shopping, item correlation and substance sites, applications, program augmentations, versatile launchers, and white name web indexes. Utilizing CodeFuel's distributers' organization empowers Microsoft to build search advertising piece of the pie and associate sponsors to a great many likely clients while advancing client experience through distributer properties. In the previous two years, CodeFuel has shown huge development through engaging distributers to make new income streams and remarkable inquiry encounters, while zeroing in on progressively excellent adaptation answers for track search interest. “Since 2010, we have enjoyed a strong, close partnership with Microsoft, consistently delivering innovative search solutions in a dynamic market, while maintaining high-quality standards and advertiser brand safety,” said Doron Gerstel, CEO of Perion. “As we enter the next phase of our partnership, we are confident that our complementary resources will continue to yield innovation and we are proud of the ability to help publishers monetize their traffic during all economic cycles.” “In this renewal, the partnership with Perion and CodeFuel has been throroughly modernized to ensure an optimal experience for Microsoft Bing consumers and advertisers,” said Kya Sainsbury-Carter, VP of Global Partnerships for Microsoft Advertising. “Perion has leaned collaboratively into shared goals for brand safety and user protections, and we look forward to growing into this new era together.” “We are delighted to continue to work closely with Microsoft on Publisher Search Solutions for desktop and mobile. Our mission is to continue to empower publishers with advanced technology solutions to grow their businesses. An enhanced search experience has proven itself to be a predictable and valuable path for growth, both for our publishers and us,” said Tal Jacobson, General Manager at CodeFuel. “This collaboration will enable publishers to expand into new platforms and vertical search solutions for eCommerce, content, and news” Jacobson concluded. About CodeFuel CodeFuel is the search technology division of Perion Network Ltd. (NASDAQ: PERI), and the creator of private search engine Privado. The company provides monetization solutions for websites, extensions, apps, and search engines, helping publishers boost search advertising revenue through ads, shopping, and news products. CodeFuel enjoys a long-standing relationship with Microsoft Bing, and additional search partners and content providers. About Perion Network Ltd. Perion is a global technology company that provides agencies, brands and publishers with innovative solutions that cover the three pillars of digital advertising. From its data-driven Synchronized Digital Branding platform and high-impact ad formats in the display domain; to its powerful social media platform; to its branded search network, Perion is well-positioned to capitalize on any changes in marketers’ allocation of digital advertising spend.

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