Facebook announces restrictions to Housing, Employment, and Credit Ads

socialsamosa | August 27, 2019

Facebook has declared new changes to ads in the categories of Housing, Employment and Credit, following their civil rights audit. Housing, Employment and Credit would now be categorized under Special Ad Categories and would have restricted targeting options. To run ads revolving around these categories you’d have to select the corresponding Special Ad Category in Ads Manager. These ads will not allow targeting by age, gender, ZIP code, multicultural affinity, or any detailed options describing or appearing to relate to protected characteristics. Your ad will not be able to run if you’ve not selected the Special Ad Category. Currently, the change is applicable to all advertisers running housing, employment and credit ads, that are based in the US or have a target audience in the US. However, we can expect this alteration’s global roll-out.

Spotlight

Have you ever wondered why some advertisements are so simplistic, or why companies even bother with some marketing techniques? Watch this video to learn about all the ways that marketers use psychology to maximize their success.

Spotlight

Have you ever wondered why some advertisements are so simplistic, or why companies even bother with some marketing techniques? Watch this video to learn about all the ways that marketers use psychology to maximize their success.

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OneScreen.ai Adds $3M in Funding to Build First-of-its-kind Media Marketplace for Billboards, Buses, Blimps, and More

OneScreen.ai | November 10, 2021

OneScreen.ai, a SaaS-enabled B2B marketplace provider for out-of-home (OOH) advertising, has raised an additional $3 million in seed funding to create the first-of-its-kind media platform that brings together the fragmented OOH advertising landscape. The funding, $2.6 million from Asymmetric Capital Partners and $400k from Impellent Ventures, will be used to develop the first streamlined, connected OOH market network, via an all-in-one platform. The startup has raised $4.5 million to date. “The fragmentation of the ad market, including static, digital, and programmatic is making it difficult for marketers to make good choices,” said Sam Mallikarjunan, co-founder and CEO of OneScreen.ai. “Add to that, the process for finding and acquiring OOH advertising inventory in the growing $30 billion industry is ridiculously archaic. There has never been a directory of all OOH advertising inventory, never mind a centralized place for even available local billboards, who owns them, and where to buy. OneScreen.ai has seen great momentum, booking $1 million in revenue in Q3 and $1 million in October. This funding will support us in building the first all-in-one real-world open directory to connect brands and their ideal targeted audiences.” The OOH industry is overly labor-intensive with more than 50% of inventory unintentionally going unsold every month. The all-in-one media platform aims to improve efficiency by providing access to all available billboards, transit signage, sports and event advertising, and connected TV. For the first time, marketers can locate, buy, deploy, and measure OOH advertising campaigns in one centralized location. A powerhouse team of alums from Google, HubSpot, and Wayfair are creating this platform. OOH advertising is the only traditional ad medium that continues to grow, despite its fragmented and outdated systems. A recent Harris poll reported a 45% increase in people noticing billboards, outdoor video screens, and other OOH media since pandemic shutdowns ended. "As a former first-hand buyer of OOH inventory, I knew instantly when meeting Sam that OneScreen.ai was going to drive massive change in an industry badly needing a technology-based upgrade,” said Rob Biederman, Managing Partner at Asymmetric Capital Partners. “With the increasing complexity of any targeted marketing and the perpetually rigged casino which is online paid customer acquisition, we believe the most data-driven marketers are focusing their attention on OOH. OneScreen.ai is creating the best buying experience." In July, the company announced it closed $1 million in pre-seed funding led by TechFarms Capital. About OneScreen.ai Founded by former executives and alumni from Google, HubSpot, and Wayfair, OneScreen.ai is modernizing the fragmented out-of-home (OOH) advertising industry. From billboards, blimps, and buses to wrapped cars and connected TV in bars and restaurants, OOH advertising is a $30 billion industry and growing, but 50% of inventory goes unnoticed. OneScreen.ai’s first streamlined, connected, and AI-powered all-in-one media platform is a centralized space where marketers can locate, buy, deploy, and measure OOH advertising campaigns, connecting brands with their ideal customers

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SOCIAL MEDIA ADVERTISING

Air Around the Clock Joins Forces with Lipof & McGee Advertising

Lipof & McGee Advertising | January 25, 2021

Air Around the Clock, South Florida's driving AC deals and administration organization, has formally held Lipof and McGee Advertising as Agency of Record for the organization's marketing needs. From this point forward, Lipof and McGee Advertising will deal with all showcasing technique, media arranging and situation, innovative, digital and social media services for the AC sales and service company. “The residential air conditioning industry in South Florida is more competitive than ever. It’s critical that we effectively tell consumers why we are their number one choice for value and service with their home AC units,” says Air Around the Clock President, Eric Pereira. “Air Around the Clock continues to be the market leader. Our buying power and size ensures we get the lowest prices, which means the best value for homeowners. With the help of Lipof & McGee, we will continue to communicate this cohesive, consistent message across all platforms to continue our growth and success.” Lipof and McGee Advertising is the principal advertising office that Air Around the Clock will have worked with in the organization's 30-year history. The organization will attempt to improve Air Around the Clock's message, media purchases and global positioning frameworks to attempt to promptly improve advertising ROI, and to assist further with developing Air Around the Clock's client base. Lipof and McGee will take a look at new chances in traditional media formats including billboards, and also look at expanding the company’s exposure online.

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ADVERTISER PLATFORMS

Smart AdServer Ranks First in the "Most Secure Ad Platforms" Category for 2020

Confiant, Smart | April 06, 2021

Smart AdServer was found to have the lowest security violation rate for sell-side platforms in 2020, according to advertising security leader Confiant. Confiant determined that Smart AdServer ranked first among the best performers in the entire data set for the year, based on its 2020 Demand Quality Report data, which covers more than 100 channels and 650 million impressions tracked. Smart, a leading independent end-to-end ad tech platform, revealed today that it has a 99.9% success rate in identifying and removing fraudulent advertising before it hit the publisher's website. Smart's mission is to link media buyers and sellers in the most transparent way possible, ensuring consistency and accountability. The collaboration with Confiant is part of a larger initiative to improve ad traffic and efficiency, which is at the core of Smart's operations. Confiant's CEO and Co-Founder Louis David Mangin said, "Security is our bread and butter." "We're happy to be a part of Smart's success story, but we're also happier to know that our products helped our client achieve 99% effectiveness in countering malicious advertising while still securing their sales." According to Smart, the process of eradicating malvertising on their website has been aided by Confiant's platform, as well as strengthened internal processes and practices across Smart's departments and new efforts that included a hardline approach on quality to promote behavioral improvement with partners and customers. Smart has seen a decrease in customer complaints and a rise in returns as a result of this. "We often hear that fraud is a "cost of doing business," but we strongly disagree and think it is something that needs to be addressed and systematically and collectively eradicated," said Jean-Christophe Peube, Vice President, Analytics & Quality. About Confiant, Inc. Confiant's goal is to make the internet a secure place for all. They defend publishers and ad platforms by assisting them in gaining back control of the ad experience and maintaining the safety of their customers. By offering real-time authentication of digital ads, their approach preserves credibility, revenue, and resources. Confiant's technology effectively detects and eliminates malicious activity as well as low-quality advertisements. Confiant empowers premium ad platforms and publishers with actionable data to ensure the digital ad environment is clean and stable for all by offering industry-leading protection against malvertising, disruptive advertising, and privacy threats. For their customers, which include CBSinteractive, Magnite, Gannett, and Politico, they track and secure billions of ad impressions each month. About Smart Smart is a leading independent ad tech platform that caters to both buyer's and publishers' needs. With Smart's fully transparent platform and shared-interest marketing strategy, advertisers and premium publishers can get their fair share of ad value at any time, on their terms. Publishers can act with confidence and have the flexibility they need to provide the right blend of transaction models, channels, formats, and audience data to provide true value path optimization to brands by providing the right blend of transaction models, channels, formats, and audience data. Smart works closely with hundreds of buyers and over 1,000 publishers around the world to deliver display, video, native, and rich-media advertising to over 50,000 sites and apps, including Groupe Marie Claire, TracFone, Le Figaro, Leboncoin, Altice Media Publicité, and IMGUR. Smart is a member of the Deloitte Technology Fast 500 EMEA and the FT 1000: Europe's Fastest-Growing Companies lists. The company has 12 offices around the world and is at the forefront of creating a transparent, high-quality ecosystem.

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