Facebook brings augmented reality ads to the news feed, expands shopping in Instagram Stories

Ilyse Liffreing | July 10, 2018

Facebook brings augmented reality ads to the news feed, expands shopping in Instagram Stories
On Tuesday, Facebook announced it is bringing augmented reality ads to the Facebook news feed and expanding shopping in Instagram Stories to all companies. Facebook also announced a new Video Creation Kit for mobile video and the expansion of its Collection ad format in Instagram to all advertisers. Ty Ahmad-Taylor, VP of product marketing at Facebook, who announced the updates at Facebook’s ‘Here for the Holidays’ event to about 200 marketing folks, said the AR ads and shopping features wouldn’t cost advertisers any extra and that they would be sold via the Facebook auction like any other ad format.

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About the Ebook Through the visuals they choose to include in content and campaigns, marketers play a critical role in influencing how people see themselves and each other. Whether those visuals accurately reflect and represent people of all walks of life has quickly become a very important issue. F


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About the Ebook Through the visuals they choose to include in content and campaigns, marketers play a critical role in influencing how people see themselves and each other. Whether those visuals accurately reflect and represent people of all walks of life has quickly become a very important issue. F

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