AD TECH AND MARTECH
Mediavine | November 16, 2021
Mediavine, the largest exclusive full-service ad management firm in the U.S., has partnered with Colossus SSP to increase diversity in programmatic ad spend across Mediavine's minority-owned inventory from its network of 8,300+ independent publishers. Colossus SSP is operating on the Mediavine Exchange, the company's proprietary server-to-server (S2S) technology. Since onboarding in July, Colossus SSP has quickly jumped into the top ten Mediavine monetization partners, and ranks the highest-performing partner tested in the last 18 months overall.
Colossus SSP is a custom supply side platform that delivers a diverse marketplace, enabling brands of all sizes to connect with multicultural and general market audiences at scale. The SSP is minority-owned, with an inclusive market approach and a track record of working with independent publishers that have strong niche audiences.
"By partnering with Colossus SSP, the largest multicultural media marketplace in the industry, we're strengthening our commitment to diversity and providing long-overdue representation of diverse publishers and audiences in the advertising ecosystem," said Mediavine Co-Founder and CEO Eric Hochberger. "We've only scratched the surface of capabilities between Mediavine and Colossus SSP, and we look forward to driving pivotal results ahead."
"Mediavine's diverse publisher portfolio and server-to-server technology have made them an ideal partner – and the traction we've achieved has been significant," said Colossus SSP CEO Lashawnda Goffin. "Our success points to a growing commitment among buyers to intentionally invest programmatically in multicultural audiences and minority-owned properties. We were able to rapidly tap into the demand and provide value for both marketers and independent publishers."
About Colossus SSP
Part of Direct Digital Holdings, Colossus SSP is a proprietary supply side platform that delivers a diverse marketplace, enabling brands of all sizes to connect with multicultural and general market audiences at scale. In addition, the company's consulting arm provides brand marketers with meaningful insights and actionable guidance for connecting with a variety of curated audiences—Black, Hispanic, Asian, LGBTQ, and more.
Mediavine is the largest exclusive full-service ad management company in the United States, representing and monetizing 8,300+ publisher partner websites in addition to its owned and operated properties. Mediavine proudly ranks as a Comscore top five lifestyle property with 130 million unique monthly visitors and 17 billion monthly ad impressions.
AcuityAds Inc. | September 28, 2021
AcuityAds Holdings Inc., a digital advertising technology leader that provides targeted media solutions enabling advertisers to connect intelligently with audiences across advertising channels, is pleased to announce its inclusion in the 2021 Report on Business ranking of Canada's Top Growing Companies.
Canada's Top Growing Companies ranks Canadian companies on three-year revenue growth. AcuityAds earned its spot with three-year growth of 79%.
AcuityAds was selected as one of Globe and Mail's Canada's Top Growing Companies due to the success of its groundbreaking journey automation technology, illumin™. illumin is the only advertising automation technology that offers planning, buying, and omnichannel intelligence from a single platform. Today, brands like The Home Depot, Purina, New York Life, Mercedes Benz, Dell, Sparkling Ice, and Purple Mattress are turning to illumin.
"We are honored to be recognized on The Globe and Mail's 2021 Report on Business ranking of Canada's Top Growing Companies list for two consecutive years, to be included as a top company in Canada is a testament to the success of our illumin and further demonstrates a need to help brands across the U.S. and Canada understand the consumer journey."
said Tal Hayek, Co-Founder, and CEO of AcuityAds.
Launched in 2019, Canada's Top Growing Companies editorial ranking aims to celebrate entrepreneurial achievement in Canada by identifying and amplifying the success of growth-minded, independent businesses in Canada. It is a voluntary program; companies had to complete an in-depth application process in order to qualify. In total, 448 companies earned a spot on this year's ranking.
The complete list of 2021 winners and accompanying editorial coverage is published in the October issue of Report on Business magazine—out now—and online.
"As we look toward the future, Canada's Top Growing Companies offer both inspiration and practical insights for other firms facing similar challenges," says James Cowan, Editor of Report on Business magazine. "The entrepreneurs behind these companies are smart, tenacious, and unwavering in their commitment to their goals."
"Any business leader seeking inspiration should look no further than the 448 businesses on this year's Report on Business ranking of Canada's Top Growing Companies, Their growth helps to make Canada a better place, and we are proud to bring their stories to our readers."
says Phillip Crawley, Publisher, and CEO of The Globe and Mail.
About The Globe and Mail
The Globe and Mail is Canada's foremost news media company, leading the national discussion and causing policy change through brave and independent journalism since 1844. With award-winning coverage of business, politics, and national affairs, The Globe and Mail newspaper reaches 6.4 million readers every week in print or digital formats, and Report on Business magazine reaches 2 million readers in print and digital every issue. The Globe and Mail's investment in innovative data science means that as the world continues to change, so does The Globe. The Globe and Mail is owned by Woodbridge, the investment arm of the Thomson family.
AcuityAds is a leading technology company that provides marketers a one-stop solution for omnichannel digital advertising with best-of-category return on advertising spend. Its journey automation technology, illumin™, offers planning, buying, and real-time intelligence from one platform. With proprietary Artificial Intelligence, illumin™ brings unique digital advertising capabilities to close the gap between planning and execution. The company brings an integrated ecosystem of privacy-protected data, inventory, brand safety, and fraud prevention partners, offering trusted solutions with proven, above-benchmark outcomes for the most demanding marketers. AcuityAds is headquartered in Toronto with offices throughout Canada, the U.S., Europe and Latin America
Entravision, Anzu | April 21, 2022
On 19/04/2022, Media and adtech firm Extravison and in-gaming ad platform Anzu have announced their partnership to seek expansion in Latin American markets. This exclusive partnership will represent Anzu in 18 Latin American markets via a new business venture Extravision-Cisneros Interactive. The partnership will educate the markets the potential of in-game advertisement and Anzu’s leading tech can be utilized by advertisers, developers and players.
Tel Aviv based Anzu is active in the industry since 2017 and has worked with the brands like American Eagle, Samsung, Vodafone, and PepsiCo. Anzu, in the segment of in-game advertisement has figured the way of non-intrusive ad placements that gives much refined and realism inspired experience. Anzu’s cross-platform is compatible with mobile, PC, consoles, and Roblox.
“Latin America is one of the world’s fastest-growing gaming regions, with the highest player growth from 2015 to 2024. Our partnership with Entravision means advertisers in the region can now reach this growing audience via non-disruptive in-game advertising. Our patented, adaptive technology, first-to-market in-game ad viewability measurement with Oracle Moat, and full suite of third party integrations with AdTech vendors also mean they will also be able to effectively measure the impact of their in-game ad campaigns and compare them against other digital channels,” said Stephanie Lublinski, Head of Partnerships, Emerging Markets at Anzu.
Whereas, Entravision's services are supported by a world-class sales operation and one-of-a-kind commercial collaborations with industry heavyweights such as Televisa Univision, Facebook, Twitter, Spotify, LinkedIn, TikTok, and Grab.
Entravision Digital, Smadex, Entravision Cisneros Interactive, Entravision MediaDonuts, and Entravision 365 Digital are the five core businesses of Entravision's digital and technology division.
“Gaming generates twice the revenue of the film and music industries combined, making it the fastest growing form of entertainment with 3.4 billion players worldwide. Anzu changes the rules of the game for advertisers, creating an ecosystem where advertising can thrive,” said Gonzalo Borras, General Director Audio & Mobile for Entravision’s Cisneros Interactive unit.
“Gaming generates twice the revenue of the film and music industries combined, making it the fastest growing form of entertainment with 3.4 billion players worldwide. Anzu changes the rules of the game for advertisers, creating an ecosystem where advertising can thrive,” said Gonzalo Borras, General Director Audio & Mobile for Entravision’s Cisneros Interactive unit. “We are thrilled to embark upon this partnership to take in-game advertising in Latin America to another level. Anzu's proposal is not only revolutionary, but it is also the future of our industry, and we want our clients to be at the forefront of innovation when it comes to advertising.”
Entravision has been a veteran player in the gaming industry, and it continues to be at the forefront of mobile gaming innovations. This collaboration with Anzu will broaden and expand Entravision's gaming capabilities.