Facebook data deals reportedly face criminal investigation: Thursday Wake-Up Call

Adage India | March 14, 2019

Hungary's government has been encouraging couples to make more babies, and it put up some billboards featuring a lovey-dovey couple to get the point across. But whoever designed the ad picked the wrong stock art, as Orla McCaffrey writes in Ad Age. The man and woman in the ad are famous for modeling in the ubiquitous "distracted boyfriend" meme; he played the guy ogling a random woman, and she played his disgruntled girlfriend. They're basically the poster children for bad relationships -- which made it hilarious to see them in an ad touting family values. Oops. Remember back in June, when reports said Facebook had cut data-sharing deals with phone- and device-makers, giving partners access to a lot of users' personal data? Now federal prosecutors are conducting a criminal investigation into such deals

Spotlight

While almost all advertisers used demographics like age and gender for targeting, 39% of impressions were measured using tools such as Nielsen’s DAR or comScore’s VCE to validate they were delivered in-demo.

Spotlight

While almost all advertisers used demographics like age and gender for targeting, 39% of impressions were measured using tools such as Nielsen’s DAR or comScore’s VCE to validate they were delivered in-demo.

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