Kubient | October 15, 2020
Kubient, Inc. (NasdaqCM: KBNT, KBNTW) ("Kubient" or the "Company"), the cloud advertising marketplace that enables advertisers and publishers to reach, monetize and connect their audiences efficiently and effectively, announced its latest findings of fraudulent activity occurring within the programmatic ecosystem. Via its patent pending Kubient Artificial Intelligence (KAI) ad fraud prevention, now available to the public, Kubient detected Wease.IM, a scheme that was duping brands and their supply- and demand- side platforms into purchasing fake traffic. Index Exchange, PubMatic, Sovrn, Verizon Media, Improve Digital, The Trade Desk, Amazon.com, Adobe, Outbrain, Sephora were all victims. The KAI pre-bid ad-fraud prevention tool helps stop fraud before it happens through pattern recognition and device scoring. The algorithm is trained to analyze the behavior, consistency, and quality to determine its credibility - accurately flagging fraud in less than 10ms of an ad bid, faster than any other tool on the market. In its work with its partners, the KAI team found the Weasel Injection structure and tested it independently. Ultimately, they determined it utilized PreBid.js header bidding but masked/spoofed the true identity of the properties it was selling while also being compliant with both ads.txt and sellers.json protocols. This was accomplished using a bait and switch advert (Malvertising) that when activated would facilitate the Fraudulent Reselling Scheme.
Smartly.io | October 12, 2020
Smartly.io, the leading social advertising automation platform for designers and performance marketers, today announced they are an official Creative Partner for Pinterest, showcasing the value of Smartly.io Creative Studio team and the company’s creative automation offerings. Already a Pinterest Advertising Partner, Smartly.io is now able to help Pinterest marketers develop and scale highly visual and engaging creative. The Smartly.io Creative Studio partners directly with brands to produce original mobile-first creatives, transform existing assets into short-form content built for social, conduct robust testing to find and scale winning creatives, and drive business results. As consumer behavior evolves and social channels continue to become more intertwined with our daily lives, it's vital that marketers connect with customers in new ways. Pinterest, which surpassed 400 million monthly active users this year, has become a go-to for consumers leading into the holiday season. This has created a clear opportunity for brands to diversify their marketing mix and adopt a multi-platform approach to advertising. To produce on-brand and engaging creative that is platform-specific requires the right framework, expertise, and experience — a combination of resources that many brands are looking for today. With Smartly.io Creative Studio’s set of on-demand services, brands can successfully capitalize on the high buyer intent found on Pinterest.
Marketron | October 13, 2020
Marketron, the leading provider of enterprise revenue management and digital software solutions, today introduced a robust new social media feature for Pitch, one of the company’s digital advertising platforms. Pitch offers a powerful set of tools and resources for broadcast sales teams to create, execute and manage digital campaigns that maximize their clients’ online advertising reach. Now, Pitch makes it easy and seamless to build proposals integrating Facebook, Instagram and Facebook Messenger ads into the overall blend of third-party digital tactics based on advertisers’ campaign objectives. By 2023, social media users in the U.S. are expected to top 250 million. Roughly two-thirds of U.S. adults report that they are Facebook users, and a large majority of Instagram users say they have made purchases as a result of social media advertising. “Clearly, social media offers tremendous opportunities for our radio customers and their advertisers to reach engaged and highly targeted audiences — but working directly with social platforms to purchase ads can be complicated, time-consuming and counterproductive,” said Jimshade Chaudhari, Senior Vice President of Product at Marketron. “Adding social to the third-party digital tactics in Pitch is the latest example of how we are constantly evolving our products based on customers’ needs. By removing these complexities, it is easier than ever for radio stations to create, deliver and manage highly integrated and customized digital ad campaigns.” With the new Pitch social tactic, sales teams are able to include Facebook, Instagram and Facebook Messenger ads in a fully integrated campaign alongside other digital elements such as display and video ads, geofencing, connected TV/OTT and search engine marketing.