Facebook data deals reportedly face criminal investigation: Thursday Wake-Up Call

Adage India | March 14, 2019

Hungary's government has been encouraging couples to make more babies, and it put up some billboards featuring a lovey-dovey couple to get the point across. But whoever designed the ad picked the wrong stock art, as Orla McCaffrey writes in Ad Age. The man and woman in the ad are famous for modeling in the ubiquitous "distracted boyfriend" meme; he played the guy ogling a random woman, and she played his disgruntled girlfriend. They're basically the poster children for bad relationships -- which made it hilarious to see them in an ad touting family values. Oops. Remember back in June, when reports said Facebook had cut data-sharing deals with phone- and device-makers, giving partners access to a lot of users' personal data? Now federal prosecutors are conducting a criminal investigation into such deals

Spotlight

While the terms may seem complicated, we can assure you, these are extremely simple to grasp and have been explained in a concise and uncomplicated Roadmap put together by the Effective Student Marketing team in this Infographic. After reading it, we’re sure you will soon speak the language of Google Adwords.

Spotlight

While the terms may seem complicated, we can assure you, these are extremely simple to grasp and have been explained in a concise and uncomplicated Roadmap put together by the Effective Student Marketing team in this Infographic. After reading it, we’re sure you will soon speak the language of Google Adwords.

Related News

MOBILE ADVERTISING

74% of Consumers Use Mobile Ads to Discover New Apps According to ironSource Report

ironSource | September 08, 2022

ironSource (NYSE: IS), a leading business platform for the App Economy, today presents its MobileVoice® reports: The Modern Mobile Consumer 2022: App Discovery and Monetization. The reports, available in two versions — one for app marketers and one for monetization managers — provide data around the app discovery habits of consumers, and dive into which types of ads are preferred, how often they use their downloaded apps, why they use their apps and more. ironSource’s data also reveals how attitudes towards advertising and monetization have evolved, as well as highlighting the differences in the ways that Generation X, Millennials, and Generation Z engage with mobile apps. The reports are the latest in Tapjoy’s Modern Mobile Gamer® series, which focuses on consumers’ understanding of the freemium app ecosystem and dives into who plays mobile games and why. Modern Mobile Consumer builds on that foundation by analyzing how people use their smartphones, as well as their evolving feelings about mobile ads and monetization. It is the eleventh report in the series since its creation in 2017. Leveraging MobileVoice®, ironSources' market research solution, insights were collected from 30,457 consumers through opt-in surveys across thousands of mobile apps within MobileVoice®, as well as 500 additional respondents from a control group used to eliminate bias and confirm accuracy. Here are some of the key findings: Mobile ads drive app discovery. 74% of consumers (averaged across both groups) downloaded apps after viewing mobile ads for them. Gaming maintains its popularity vis-a-vis social media. Among the audience surveyed in apps outside of games, 60% play mobile games, tying with social media for most-used type of apps. Rewarded ads have expanded beyond mobile games. 33% of consumers surveyed in apps outside of games say they pay more attention to ads with in-app rewards. This is only slightly less than the gaming-focused group, indicating that consumers are broadly receptive to the rewarded model. Consumers use a small number of the apps they download. The majority of mobile users have 20 or more apps on their devices, but up to 50% only use 5-10 on a daily basis. That’s why it’s critical for publishers and developers to focus on retention as well as acquisition. Relaxation leads to higher downloads. People are most likely to download new apps while on vacation or in their free time. Entertainment and relaxation are the primary app use cases. 65% of consumers repeatedly use their apps for entertainment and relaxation. Diversified app monetization strategies are essential. While around a third of all surveyed groups said they never pay to download apps, between 28% and 49% occasionally make in-app purchases of a few dollars at a time. Attitudes towards monetization outside of mobile games are changing, with 15% of the non-gaming-app audience reporting that they make more in-app purchases than they did five years ago. “Our latest report reveals what Tapjoy has been saying for years: Mobile ads are key to app discovery, both in and out of mobile games. There’s very little difference between those playing mobile games and those using non-gaming apps as far as app discovery is concerned,” said Jeff Drobick, GM of US Sonic and Tapjoy at ironSource. “Additionally, the data shows that diverse monetization strategies are key to maximizing revenue per user, meaning that in-app ads and in-app purchases can peacefully coexist without cannibalizing revenue. To fully explore each topic, we’re publishing two versions of the Modern Mobile Consumer report: App Discovery for UA marketers and App Monetization for publishers.” “Our latest report reveals what Tapjoy has been saying for years: Mobile ads are key to app discovery, both in and out of mobile games. There’s very little difference between those playing mobile games and those using non-gaming apps as far as app discovery is concerned,” said Jeff Drobick, GM of US Sonic and Tapjoy at ironSource. ironSource’s Modern Mobile Consumer 2022 reports utilized MobileVoice® market research data gathered from a variety of popular apps via the Tapjoy Offerwall. Additional responses were curated by third-party polling service Pollfish to confirm accuracy and eliminate possible bias. All respondents confirmed that they were 18 years or older, and responses were filtered to provide the most accurate data. ironSource’s survey results build on Tapjoy’s profiling of the Modern Mobile Gamer®, answering important questions about consumers’ mobile behavior. To download the full report, visit our website. Readers can download either version of the Modern Mobile Consumer report by selecting their preference in the form. About ironSource ironSource is a leading business platform for the App Economy. App developers use ironSource's platform to turn their apps into successful, scalable businesses, leveraging a comprehensive set of software solutions which help them grow and engage users, monetize content, and analyze and optimize business performance to drive more overall growth. The ironSource platform also empowers telecom operators to create a richer device experience, incorporating relevant app and service recommendations to engage users throughout the lifecycle of the device. By providing a comprehensive business platform for the core constituents of the App Economy, ironSource allows customers to focus on what they do best, creating great apps and user experiences, while enabling their business expansion in the App Economy. For more information please visit www.is.com

Read More

DISPLAY ADVERTISING

Pontiac Intelligence Launches A Connected TV Bidder

Pontiac Intelligence | November 08, 2022

Pontiac Intelligence, a modern and transparent programmatic advertising platform, announced the launch of a proprietary Connected TV (CTV) Bidder at the inaugural Pontiac Summit. Pontiac unveiled the newest ad buying technology product that enables advertisers of all sizes and budgets to purchase OTT and CTV across the connected TV landscape via Pontiac’s direct pipes. Pontiac is empowering users to buy commercials on ad supported streaming services such as Discovery, Xumo, FuboTV, TubiTV, SlingTV, and others. “The major DSPs have built battleships to handle the amount of traffic which comes from display, native, etc. CTV doesn’t need a battleship. It needs a speedboat, and our proprietary bidder is a speedboat that will be both more efficient and cost effective,” says Pontiac CEO, Keith Gooberman. “The major DSPs have built battleships to handle the amount of traffic which comes from display, native, etc. CTV doesn’t need a battleship. It needs a speedboat, and our proprietary bidder is a speedboat that will be both more efficient and cost effective,” says Pontiac CEO, Keith Gooberman. The CTV Bidder is part of Pontiac’s response to the cookie-less future and meeting the needs of advertisers. The CTV Bidder is focused on CTV Deals via a growing list of integrations, such as Magnite, Xandr, GlewedTV and more. The CTV Bidder is available on a Bidder-as-a-Service model or a percentage of media model. Advertisers can manage campaigns on their own or with an account management team through a managed service offering. The CTV Bidder can be accessed via Pontiac’s transparent media buying platform at Pontiac.media. About Pontiac Intelligence Pontiac Intelligence is a privately held Demand Side Platform that gives advertisers the ability to buy ad space across the open web. Pontiac has custom integrations and partnerships with leading inventory providers to access billions of global impressions across CTV, Digital Out of Home, Display, Native, Video, and Audio. A wholly owned subsidiary of Programmatic Mechanics, the company’s mission is to bring full transparency into programmatic pricing and data. For more information, visit https://pontiac.media.

Read More

AD TECH AND MARTECH

RTB House Partners with Integral Ad Science to Enhance Measurement & Brand Safety Capabilities

RTB House, Integral Ad Science | October 31, 2022

RTB House, the ad tech platform powered by unique deep learning algorithms, has partnered with Integral Ad Science (IAS), a global leader in digital media quality, to provide brands and agencies with transparent, fraud-free, brand safe advertising with increased measurement efficiencies. The partnership will allow RTB House, which provides marketing solutions for top brands and agencies worldwide, to match advertisers’ brand risk threshold and avoid risky content by activating IAS’s publisher verification technology. It will also measure viewability and invalid traffic (IVT) rates, thus improving media quality standards and ensuring greater campaign end results. IAS’s solution spans media buyers and sellers, reducing discrepancies, eliminating impression waste, and creating a frictionless environment. RTB House clients will have greater transparency and measurement of impressions to better align with client expectations, and more effectively achieve advertising goals. Mateusz Jędrocha, head of upper-funnel solutions development at RTB House, said, “Our partnership with IAS is the latest in a series of collaborations with industry players, as we seek to ensure optimum ad campaign performance for clients that guarantees brand-safe, transparent, and highly measurable impressions." Mateusz Jędrocha, head of upper-funnel solutions development at RTB House, said, “Our partnership with IAS is the latest in a series of collaborations with industry players, as we seek to ensure optimum ad campaign performance for clients that guarantees brand-safe, transparent, and highly measurable impressions. The deep learning algorithms that power the RTB House engine make ad campaigns up to 50% more efficient than those using standard machine learning techniques. By working with major digital media quality partners, we can offer our customers an extra layer of comfort that ensures their marketing budgets are driving real value for the entire business.” Yannis Dosios, global chief commercial officer at IAS, adds, “Our mission at IAS is to be the global benchmark for trust and transparency in digital media quality. By partnering with RTB House we can help ensure the brands and agencies it works with gain greater transparency and a more complete view of their media buys to boost confidence around campaign performance.”

Read More