Dealer.com | October 22, 2020
Video consumption is at record levels, but reaching the right shopper is no longer as simple as securing a cable TV spot. As consumers tune-out of traditional TV and diversify where they watch, advertisers need the ability to precisely target in-market shoppers wherever they consume digital content. To give clients the access they need, Dealer.com announces Connected Video, a solution that uses advanced targeting and Cox Automotive data to reach in-market shoppers watching connected television or over-the-top content providers across any device or network. Leveraging these high-impact content providers with first-party audience intelligence only available through Cox Automotive, Dealer.com's holistic advertising portfolio delivers optimal relevance along with transparent reporting across all devices and platforms. Video is reshaping the car buying journey —13 billion videos are viewed each day on Facebook and YouTube combined.1 These proven channels only encompass part of video consumption. Dealer.com's latest capabilities go beyond Facebook and YouTube, allowing dealers to efficiently target consumers consuming content on Connected TVs—those that are connected to the internet via SmartTVs or through devices like Roku or Apple TV—and over-the-top (OTT) content providers.
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RE/MAX | January 14, 2021
RE/MAX, the #1 name in real estate*, declared the launch of another national advertising campaign, "The Right Agent Every Step of the Way." The campaign commences with 12 spots across radio, digital, TV and social media sources. Unexpectedly, the package additionally incorporates a video idea for The RE/MAX Collection®, the organization's luxury property brand.
The campaign features the worth RE/MAX agents give buyers and sellers, utilizing technology, devices, experience and expertise to help them in what is likely the greatest financial transaction of their lives.
"Last year was a big reminder that human connection is the most important thing," said Abby Lee, RE/MAX Senior Vice President, Marketing and Communications. "The expertise of RE/MAX agents has been proven time and time again, but it's about more than that. We want clients to feel connected to their agents and the brand even in times of uncertainty. This campaign illustrates the increasingly important role a skilled agent can play in the lives of buyers and sellers by going on a journey of lifestyle discovery with them following a year where the meaning of home took on new importance."
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Vivendi | April 25, 2022
Vivendi, the French media and telecommunications conglomerate has revealed that its revenue grew by 7.9%. Last year for the same period, the group gained EUR 2.1 billion and for this quarter, it has become EUR 2.38 billion.
Source: Vivendi
Pay-TV Canal +, the company's most valuable asset following the spin-off of Universal Music Group, grew sales by 6% to 1.45 billion euros.
Havas Group had a strong start to the year, with organic growth in the double digits. Revenues were €591 million in the first quarter of 2022, increasing 17.7 % from the same period in the previous year. Net revenues were €564 million, up 18.0 % from the first quarter of 2021, with organic growth of +11.4 % (compared to -0.8% in the first quarter of 2021), a +4.4 % currency effect, and a +2.2 % contribution from acquisitions.
For Havas’s growth Vivendi in its press release gives credit to the launch of innovative new offerings Havas CX and Havas Market.
Editis the Vivendi’s subsidiary in publishing has seen the revenue of €160 million for the Q1 2022, a 1.7 % reduction at constant currency and perimeter compared to the same period in 2021. This shift should be considered in the perspective of a market that is down 1.0 % from the same time last year. This shift in dynamics should be viewed in light of last year's exceptional growth; the 2022 market surged by 19.3 % compared to 2019.
The other business segment for Vivendi includes Prisma Media and Gameloft have seen 2.2% and 10.8% growth in revenues respectively.
Prisma Media's revenues in the first quarter of 2022 were €73 million, up 2.2 % in 2021. Digital revenues set a new high, increasing by more than 23% compared to the same time in 2021 and accounting for more than 30% of Prisma Media's total revenue.
Gameloft's revenues in the first quarter of 2022 totaled €61 million, an increase of 10.8% over the same time in 2021 (+10.0% at constant currency and perimeter). The gross margin reached €44 million, an increase of 19.1% over the same time in 2021.
Looking ahead, Vivendi stated that it is confident in its core business's ability to withstand the ongoing effects of the global pandemic. Regarding Russia's invasion of Ukraine, Vivendi stated that it is difficult to predict the indirect influence on the group's future business activity. Vivendi noted that the corporation is present in Ukraine through its Gameloft business and certain communication efforts.
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