DISPLAY ADVERTISING, RETARGETING
TripleLift | January 11, 2023
TripleLift, one of the biggest advertising technology platforms worldwide, announced entering into a partnership with Cinedigm Corp., a premier streaming and entertainment company serving a passionate fan base, to introduce in-show advertising for brands and advertisers across its flagship streaming service, Cineverse and range of FAST channels, including Real Madrid TV, The Bob Ross Channel, The Dove Channel, and others.
Cinedigm's dynamic overlay and split-screen ad units, powered by Triplelift's in-show programmatic technology, are contextually aligned to the content and delivered dynamically, making these products measurable and targetable for the first time and enabling brands to leverage the demand-side platform (DSP) of their choice.
Chief Technology & Product Officer at Cinedigm, Tony Huidor, said, "In-Show advertising is among the most promising opportunities for brands and advertisers to reach and engage viewers across Cinedigm's catalog of premium content."
(Source: Cision PR Newswire)
"According to TDG research, six out of ten households saw material on a FAST channel in 2021."
The numbers are set to grow faster than any other platform this year. With in-show advertising experiences, marketers can reach these viewers in a relevant and targeted manner, complementing conventional commercial spots throughout Cinedigm's FAST portfolio.
TripleLift is an advertising technology company redefining ad placement by combining creativity, media, and analytics. Its marketplace serves the world's leading publishers, brands, streaming firms, and demand-side platforms, with over 1 trillion ad transactions processed monthly. The firm has been on the Inc. 5000 and the Deloitte Technology Fast 500 for five consecutive years, recognized on Business Insider's list of Hot Ad Tech Companies for three consecutive years and was voted AdExchanger's Most Innovative TV Advertising Technology in 2021.
Veritone | March 03, 2023
On March 2, 2023, Veritone, a company that develops AI software and services through its aiWARE™ platform, has revealed that Audacy, a prominent multi-platform audio content and entertainment firm, is now utilizing Veritone Attribute to advance its data and analytics reporting for advertising clients. In addition, Audacy, already a user of Veritone's AI applications, has expanded its usage by incorporating Veritone Attribute.
By incorporating Veritone Attribute, Audacy aims to enhance its capability to demonstrate the effectiveness of its broadcast ad campaigns. It plans to achieve this by providing advertisers with valuable directional insights regarding the performance of their campaigns across a wide range of Audacy radio brands. With this enhanced data, advertisers can make more informed decisions about their campaigns and compare their performance on Audacy stations to other advertising mediums. In addition, research has shown that attribution reporting helps increase advertiser spending and reduces the frequency of canceled ad campaigns, making it a valuable tool for evaluating campaign performance.
Veritone Attribute is a tool that enables advertisers to analyze the relationship between their broadcast ad exposure and website traffic. By providing insights on creative, daypart, day of the week, and station, the tool helps advertisers optimize their campaigns to achieve better results. In conjunction with other Veritone aiWARE applications, Veritone Attribute also allows Audacy to measure post-exposure actions taken by listeners, including those resulting from sponsorships, billboards, live mentions, promotional commercials, and other in-content integrations.
Veritone is a prominent provider of enterprise artificial intelligence (AI) solutions that serve organizations operating in regulated and commercial sectors. Its software, services, and industry applications streamline data management, empowering some of the most renowned brands globally to function more efficiently, expedite decision-making and boost profitability. Its aiWARE™ is a market-leading enterprise AI platform that seamlessly integrates machine learning models to convert audio, video, and other data sources into practical intelligence. In addition to its extensive partner ecosystem, Veritone's professional and managed services help to develop and construct AI solutions that resolve current and future problems.
DISPLAY ADVERTISING, RETARGETING, AD NETWORKS
OpenX | January 03, 2023
Attain and OpenX have announced a partnership that will allow for the targeting and measurement of Attain's zero-party data using OpenX's OpenAudience audience solution tool. Attain's data comes from its financial services app, Klover, which has over 4 million users and provides marketers with fully permissioned purchase data across all channels and verticals to find and target new audiences. Through its partnership with OpenX, Attain will be able to use OpenX's OpenAudience audience solution tool to improve its data-driven features.
The partnership will enrich targeting capabilities for publishers and buyers using OpenAudience and will enable buyers to increase their reach and accuracy against target audiences by applying granular purchase data across their campaigns. This partnership will benefit both Attain and OpenX, as well as marketers, publishers, and buyers.
"With our Attain integration, buyers can apply granular purchase data across their CTV, mobile, and web campaigns via OpenX's supply-side targeting solution. Our supply-side data integrations enable buyers to increase their reach and accuracy among their target audiences. "Buyers get a closer connection to publishers, which leads to higher match rates. We are excited to bring more unique and privacy-first supply-side targeting opportunities to market with high-quality data partners like Attain."
Brian Chisholm, SVP of Strategic Partnerships at OpenX
The partnership will also provide advertisers with tools such as return on ad spend and sales lift to increase match rates and scale. Attain’s zero-party data combined with OpenX’s OpenAudience audience solution tool will enable more accurate targeting of audiences by applying granular purchase data to campaigns.
OpenX, Leading innovator in advertising technology, OpenX contributes to the development of a society in which the open web flourishes. The business powers advertising across connected TV, mobile, and web platforms, enabling advertisers to connect with their target market across OpenX's extensive global publisher network. Every day, OpenX receives more than 300 billion ad requests from its more than 130,000 premium publishers. OpenX is one of the first businesses in the world to achieve Net-Zero status and has been recognized as a CarbonNeutral® company.