FACEBOOK HAS BECOME THE STOREFRONT FOR DIRECT-TO-CONSUMER BRANDS

FACEBOOK | July 08, 2019

Direct-to-consumer (DTC) business models have been heralded as the antidote to disruption. From the moment Unilever wrote a billion-dollar check to a unicorn, virtually every brand that sells a product in a store has been tripping over themselves to figure out their DTC strategy before they get Dollar-Shave-Clubbed upside the head. The promise of DTC is that brands can own the relationship with customers directly to avoid paying a huge "tax" to retailers or Amazon. For established brands, it offers the opportunity to stave off upstart competition from start-ups as well. For brands new and old, however, the concept of owning the end-to-end relationship with consumers is an illusion. You can own the relationship with customers once they give you their email—and you give them a cookie—but you still have to pay for the introduction.

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We help small businesses and entrepreneurs promote, market and advertise their product/s or services online through the most powerful advertising medium, Online Video. The video commercials we create will help you get the word out about your business and can be shared on your website, blog, and all social media platforms.

Spotlight

We help small businesses and entrepreneurs promote, market and advertise their product/s or services online through the most powerful advertising medium, Online Video. The video commercials we create will help you get the word out about your business and can be shared on your website, blog, and all social media platforms.

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AD TECH AND MARTECH

Integral Ad Science Goes Public Amid a Surge in Adtech Stocks Fueled by Google

Integral Ad Science | July 01, 2021

Integral Ad Science (IAS), an ad-tech firm specializing in ad verification, revealed its initial public offering (IPO) pricing today. Its trading floor debut comes after a wave of optimistic bets on adtech companies such as The Trade Desk, Magnite, LiveRamp, and Criteo after Google's statement on Thursday that it would postpone the deprecation of third-party cookies until 2023. Here is what they must do. understand the marketers Every day, IAS utilizes its dataset of over 100 billion online transactions to verify and protect digital advertisements and guarantee that humans rather than bots see them. Works with over 2,000 companies and publications worldwide. This year, the business has done well as distant enterprises seeking to recover losses incurred by Covid have increased their investment in digital advertising. As a result, it generated $ 240.6 million in revenue for 2020, rising 13% and achieving a 28% increase in adjusted EBITDA. Furthermore, industry trends suggest that the company's growth model is likely to continue - digital ad expenditure is expected to surpass $ 455 billion this year, up from just over $ 378 billion in 2020, according to a recent eMarketer study. The increase in ad spending is expected to generate additional business for IAS. According to the business, its current estimated value is approximately $ 2.4 billion. The company started trading on the Nasdaq today under the symbol IAS, issuing 15 million common shares at a price of $ 18 a share. The IPO is scheduled to conclude on July 2, but underwriters have a 30-day opportunity to buy up to 2.25 million more shares. The total IPO proceeds are anticipated to be about $ 270 million. The firm said in a statement that the net proceeds of the sale would be used to repay a portion of the IAS loans. According to IAS research, connected television (CTV) audiences are increasing, which will generate more advertising inventory and may boost demand for ad security and verification solutions like those provided by IAS. Furthermore, with the impending deprecation of third-party cookies, many experts anticipate that contextual targeting approaches, in which a message is automatically put based on relevant digital material, will gain traction in the next year or two. Because contextual ads will need validation and security procedures, IAS sees the shift toward context as an excellent opportunity to grow your business. Importantly, Google stated this week that the planned deactivation of the third-party cookie would be postponed. Advertisers and publishers will now have until the middle to late 2023 before the cookies are no longer available. Adtech stocks surged in reaction to the news. IAS may gain from reactive activity as well. The increasing demand for our solutions on social and connected TV platforms and the need for more advanced contextual targeting tools are all positive drivers for our business, according to company CEO Lisa Utzschneider. Our IPO allows us to continue innovating by expanding our technology and investing in exceptional talent, especially engineers. We will continue to provide advanced tools to marketers and publishers to navigate the future of digital media quality.

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ADVERTISER PLATFORMS

JCDecaux launches its global data offering, JCDecaux Data Solutions

JCDecaux | September 09, 2021

JCDecaux SA, the number one outdoor advertising company worldwide, announces today the launch of JCDecaux Data Solutions - a portfolio of global and local data-driven solutions that enables advertisers to maximise the power and ROI of their media investment. JCDecaux Data Solutions’ purpose is to offer ever more effective solutions to JCDecaux’s stakeholders so they can leverage data to optimise their campaigns in all countries across the world. Mixing global and local data unlocks the potential of both OOH and DOOH campaigns. JCDecaux, as the most digitised global OOH company, is more confident than ever of the power of Out-of-Home in an advertising landscape increasingly fragmented and more and more digital. By developping and globalising its product offering through optimised campaigns using data and technology, the Group accelerates its transformation and will deliver increasingly impactful solutions. JCDecaux Data Solutions brings: Simplicity to scale and deploy thanks to platformization Agility to improve its solutions in an evergreen development mode Comparability that offers advertisers and agencies solutions to compare OOH performance with other media buys Transparency to understand how AI and Machine Learning (ML) are driving performance Efficiency to focus energy on delivering impact. JCDecaux Data Solutions is built around three core pillars, designed to help advertisers achieve their marketing objectives using OOH in combination with other media, particularly mobile. These are: Optimise to deliver on planning, content delivery and creativity Engage to connect with your audience more effectively and efficiently Evaluate to understand the performance of each OOH campaign JCDecaux Data Solutions is a combination of in-house products and solutions developed by JCDecaux’s data team (50 people) and 3rd party solutions, combined with local specific complementary data (Joint Industry Committees, telco, sensors, retail, etc) to guarantee the highest level of efficiency at each stage of a campaign. These solutions will always comply strictly with personal data protection rules to safeguard citizens and users, using aggregated and anonymised data only. JCDecaux Data Solutions is due to launch first in the following markets (by geographical area): France, UK, Germany, Belgium, Netherlands, Spain, Italy, UAE, South Africa, USA, Hong Kong SAR (China), Japan, Singapore, Australia, Brazil. More markets will roll out JCDecaux Data Solutions in 2022. François-Xavier Pierrel, Chief Data Officer of JCDecaux, commented: “The launch of JCDecaux Data Solutions is a new major step in the Group’s data strategy seeking to accelerate the transformation of outdoor advertising. Our objective is to expand the considerable potential of collecting, analysing and modelling data, aggregated and completely anonymised, to improve knowledge and design innovative services and solutions. JCDecaux Data Solutions delivers simplicity, agility, comparability, transparency and efficiency in executing data-driven OOH and DOOH campaigns around the world. Our global data offering, JCDecaux Data Solutions, will strengthen JCDecaux’s capacity to meet the new expectations of its clients, brands and agencies, and enlarge the Group’s ecosystem.” Key Figures for JCDecaux 2020 revenue: €2,312m – H1 2021 revenue: €1,082.3m Present in 3,670 cities with more than 10,000 inhabitants A daily audience of more than 840 million people in more than 80 countries 10,230 employees Leader in self-service bike rental scheme: pioneer in eco-friendly mobility 1st Out-of-Home Media company to join the RE100 (committed to 100% renewable energy) JCDecaux is listed on the Eurolist of Euronext Paris and is part of the Euronext 100 and Euronext Family Business indexes JCDecaux is recognised for its extra-financial performance in the FTSE4Good (4.6/5) and CDP (A Leadership) rankings, and has obtained the MSCI AAA score for the 4th year in a row 964,760 advertising panels worldwide N°1 worldwide in street furniture (489,500 advertising panels) N°1 worldwide in transport advertising with 156 airports and 249 contracts in metros, buses, trains and tramways (329,790 advertising panels) N°1 in Europe for billboards (129,970 advertising panels) N°1 in outdoor advertising in Europe (615,530 advertising panels) N°1 in outdoor advertising in Asia-Pacific (216,590 advertising panels) N°1 in outdoor advertising in Latin America (66,120 advertising panels) N°1 in outdoor advertising in Africa (22,500 advertising panels) N°1 in outdoor advertising in the Middle East (15,350 advertising panels)

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TargetBay Partners with Google to Share Product Reviews from TargetBay's Clients on Google Product Search and Google Shopping Ads

TargetBay | October 01, 2020

TargetBay, an Ecommerce Marketing Cloud, used by thousands of online stores across the globe, has partnered with Google to share high-quality product reviews from TargetBay's clients on Google Product Search and Google Shopping Ads. Ecommerce store owners and managers can use product reviews to drive more qualified shoppers to their website and gain more visibility across Google. TargetBay is excited to announce that it is now a Google-approved product reviews aggregator. Why is TargetBay and Google Partnership Significant? If you are a client of TargetBay, then you will be able to send your product reviews to Google, and these reviews will now show up in Google Shopping Ads. This partnership provides higher visibility across Google - both Google Ads and Google Shopping Ads. The increased exposure drives more qualified shoppers to your product pages. Product reviews offer better product research and purchase decisions for shoppers.

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