Facebook has made a small fortune selling ads to anti-LGBTQ hate groups

lgbtqnation | September 29, 2019

The anti-corruption news site Sludge claims that Facebook has made nearly $1.6 million in selling ad to hate groups who call LGBTQ people “evil” and undocumented immigrants an “invasion. This has occurred even though Facebook’s official policies forbid hate speech on their platform. While anti-immigrant groups made up 59% of the reported ad sales ($958,988), anti-LGBTQ groups spent the second greatest amount on ads 33.8% ($541,977) followed by anti-Muslim groups. The two largest anti-LGBTQ advertisers are Alliance Defending Freedom (ADF) who bought $392,000 in ads, and the Family Research Council (FRC) who bought $107,000, including $6,850 in ads bought from its president Tony Perkins’ page.

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Copy the link to learn more on our site: http://www.mdgadvertising.com/blog/the-shift-to-native-advertising-in-marketing-infographic/ - It’s a simple premise. If you want to engage online consumers, give them more of what they go online for in the first place. Advertisers are doing just that by shifting to paid content that’s similar in nature to and displayed in the same format as the editorial content surrounding it. The idea is to get consumers to click on and then share these “native ads” with others.

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Copy the link to learn more on our site: http://www.mdgadvertising.com/blog/the-shift-to-native-advertising-in-marketing-infographic/ - It’s a simple premise. If you want to engage online consumers, give them more of what they go online for in the first place. Advertisers are doing just that by shifting to paid content that’s similar in nature to and displayed in the same format as the editorial content surrounding it. The idea is to get consumers to click on and then share these “native ads” with others.

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PostcardMania Expands First-of-its-kind Online/Offline Integration, Adding YouTube and Gmail Ads

PostcardMania | December 10, 2020

PostcardMania's flagship marketing integration, Everywhere Small Business, has received a platinum overhaul. The most current emphasis, named Everywhere Small Business Platinum, is the first-of-its-sort available to package conventional standard mail advertising with five digital marketing platforms. The launch permits PostcardMania to convey composed omnichannel advertising over the present most unmistakable physical and advanced stages in a solitary bundle constructed explicitly for small businesses. Since its initial release in 2018, PostcardMania's Everywhere Small Business product has beated projections and desires. The base of its prosperity and reception by a huge number of independent companies is its value point; it's much lower than other comparable single-party oversaw omnichannel marketing products. The product's extension goes ahead the impact points of long stretches of development inside PostcardMania's SEM (internet searcher advertising) division, which deals with the online segment of Everywhere Small Business. Since its dispatch in mid 2018, the division's staff has developed by 600% while the estimation of its conveyed administrations has expanded by 886%.

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Local Media Consortium and Google News Initiative Announce Publication of Digital Advertising Revenue Playbook for Small and Midsize Publishers

Google News Initiative, Local Media Consortium | June 01, 2021

The Google News Initiative (GNI), in collaboration with the Local Media Consortium (LMC), has released the GNI Advertising Revenue Playbook, a comprehensive guide for small and midsize news organizations on how to monetize web content and grow digital advertising revenue successfully. This is one of GNI's Digital Growth Program pillars, along with audience development, reader revenue, data, and product. The playbook is intended to educate both publishers who do not yet have a digital advertising business or who would like to understand better the fundamentals of programmatic advertising and those who do have a digital advertising business but are looking for ways to improve their strategies or gain new insights to increase revenue. The playbook's six chapters give an in-depth and step-by-step look at the fundamentals of digital advertising, including improving audience engagement and website performance, developing sales solutions, building an advertising team, and managing ad campaigns. "Digital advertising is a terrific opportunity for local publishers and broadcasters to enhance their revenue," said Fran Wills, CEO of the LMC. "We are certain that the GNI Advertising Revenue Playbook will be a vital and widely used resource for small and midsized media outlets around the world looking to launch or optimize a digital advertising program." "The impact of COVID-19 compounded the financial pressures already encountered by large news organizations," said Ben Monnie, Google's director of global news partnerships solutions. "With a focus on assisting local media outlets in increasing revenue through digital advertising, the GNI Advertising Revenue Playbook intends to assist news organizations throughout the world in navigating the current crisis and building sustainable digital businesses." About the Google News Initiative The Google News Initiative is Google's effort to assist journalism is thriving in the digital era. The Google News Initiative collaborates with hundreds of organizations across the globe to promote quality independent journalism, financial sustainability, and the development of new technologies that drive innovation through partnerships, programs, and products. Google pledged $300 million over three years to reenergize these collaborations and lay the foundation for new products and programs for a wide range of news publishers, intending to benefit the entire ecosystem. About the Local Media Consortium The Local Media Consortium delivers economic value for over 100 local media companies in top markets across the United States, Canada, and Puerto Rico through strategic partnerships and initiatives that involve more than 5,000 newspaper, radio, tv, and online-only news outlets. The LMC provides approximately $50 million in annual financial benefit to its members by using their combined volume and scale with technology and service providers such as Google, Facebook, Monster, and others to reduce costs and increase revenue. The LMC has also launched many strategic initiatives, such as The Branded Content Project, The Matchup, NewsNext, and NewsPassID, to provide cost-effective shared services and aggregated ad revenue opportunities for its members. According to ComScore, the aggregated LMC audience footprint consists of 212 million monthly unique visits and reaches 80% of the US online audience.

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Cinedigm Networks Announces Record Streaming Ad Revenue Growth

CINEDIGM | November 06, 2020

Cinedigm (NASDAQ: CIDM) today announced revenues on the company’s ad-supported streaming channels grew 29% from September to October, 2020, setting a new company record. Year over year, October revenues were up more than 148% when compared to October 2019, which was also a company record. The company’s ad revenue growth has been driven by a dramatic increase in advertiser demand for connected TV ad revenues, which account for more than 96% of all ad impressions generated by Cinedigm. Combined with a rapidly increasing customer base due to stay-at-home guidelines, ad impressions are up more than 570% since the Pandemic began in March 2020. To ensure ad opportunities are filled, Cinedigm has also focused on scaling the total number of advertising supply side platforms (“SSPs”) reaching the company’s inventory, and added 25 new ad partners alone in October. “Cinedigm is in the perfect position to take advantage of the great shift of ad dollars from Cable to streaming,” Said Erick Opeka, President of Cinedigm Networks. “Major national brand advertisers have woken up to the power of targeted digital advertising in the living room, and our portfolio of premium enthusiast networks delivers the audiences and engagement that is increasingly difficult to reach on legacy television.” To continue the current ad revenue growth trajectory, Cinedigm plans to further expand the launch of new networks, with 15 new channels signed to launch over the next twelve months. The company is also planning to expand its ad-supported device footprint beyond the current 850 million device base, through the addition of additional high quality partnerships alongside key partners like Samsung, PlutoTV, IMDBtv, Vizio and dozens more.

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