ADVERTISER CAMPAIGN MANAGEMENT
KERV Interactive | March 14, 2023
KERV Interactive (KERV), an AI-powered digital advertising platform, has recently released Dynamic Destination, an expansion to KERV TV. Audi of America (Audi) used its Dynamic Destination for OTT ad campaign in partnership with PHD Media and both attracted enormous viewers' attention.
KERV’s Dynamic Destination connects advertisers to direct users from different places based on the demographics like location or time of the day when the users scan the QR code of the CTV/OTT ads. Both the companies directed consumers to the relevant landing pages with KERV’s solution. It added value to each QR scan or snap to increase possibility of customer’s consideration and conversion. Leveraging KERV’s technology, they converted a single video into personalized user experiences based on their locations.
CRO of KERV Interactive, Jay Wolff said, “Brands like Audi understand the importance of removing friction for users, especially in video.” He added, “We are thrilled to partner with the teams at Audi and PHD Media to streamline, automate, and measure the way they connect with audiences through OTT to make an impact for both the brand and consumer.”
(Source – Business Wire)
Media Manager at Audi of America, Kayleen Oblack said, “We are always looking for innovative solutions that elevate the consumer experience.” She added, “Working with KERV and PHD Media allowed us to quickly and efficiently localize our interactive OTT experiences and guarantee consumers have a more personalized, relevant experience with the Audi brand.”
(Source – Business Wire)
About KERV Interactive
Headquartered in Austin, Texas, KERV Interactive, an advertising services provider, offers solutions for video advertising, interactive video, ad-tech, marketing, online media, video marketing, and interactive technology.
It has been utilizing artificial intelligence and machine learning techniques for its patented interactive video platform since 2017. These techniques convert any video content into interactive and trackable ad experience. It identifies individual objects in any video stream through their pixel edges. It recognizes the video's depth, dimension and things as natural eyes can perceive. As a result, it can convert every frame in the video scene to an immersive consumer experience.
SeaChange International | January 05, 2023
SeaChange International, Inc., a leading provider of streaming platforms, video delivery, advertising, and emerging free ad-supported streaming TV services (FAST) development, has introduced the SeaChange XstreamTM platform, a cloud-based content monetization platform that helps content owners and OEMs maximize advertising revenue on connected TVs (CTVs). SeaChange will launch the Xstream platform formally on January 6th and begin onboarding customers in the first quarter of the new fiscal year.
With consumer preferences rapidly shifting away from pay TV to streaming and from subscription services to advertising-funded TV and content offerings, consumers' demand for comprehensive content aggregation and discovery services on CTVs keeps growing. In response to this trend and to provide content access independently, CTVs are rapidly becoming the primary entertainment gateway for households instead of a cable subscription or set-top box.
“We are thrilled to launch the Xstream platform, a comprehensive service that capitalizes on the rapid consumer shift to the FAST and CTV markets. As a leading technology vendor, SeaChange combines the deep expertise needed to provide premium user experiences on connected devices, a DNA to deliver end-to-end streaming solutions, and an unmatched product suite for smart ad insertion management."
Chris Klimmer, President of SeaChange.
To fully maximize on this demand, SeaChange is launching the Xstream platform, which provides the complete set of capabilities to monetize CTV ad inventory for OEMs, content owners, and operating system providers, ranging from streaming enablement via content aggregation to targeted insertion of advertisements from multiple demand sources.
About SeaChange International, Inc.
SeaChange International is a reputable provider of streaming video services, cable TV broadcast platforms, and cutting-edge advertising insertion technologies. The company collaborates with operators, broadcasters, and content owners across the globe to assist them in providing consumers with the highest-quality video experience. Its StreamVid premium streaming platform enables operators and content owners to launch and grow a direct-to-consumer service to manage, curate, and monetize their content and form a direct relationship with their subscribers. In contrast, its Advanced Advertising Platform helps broadcast and OTT businesses protect and generate new video advertising revenues.
Hivestack | March 02, 2023
On March 1, 2023, Hivestack, a prominent independent provider of programmatic technology for digital out-of-home (DOOH) advertising, has joined forces with Winkel Media. Winkel Media is a Latin American company specializing in intelligent digital media and data analytics. They operate a network of over 5,000 prime retail store screens throughout Mexico, Peru, Colombia, and Ecuador.
Through this partnership, Winkel Media's advanced DOOH inventory, driven by data, will be integrated into Hivestack's supply-side platform (SSP), enabling advertisers worldwide to launch campaigns through open exchange and private marketplace deals (PMP).
Winkel Media's DOOH screens use AI and data-driven strategies to provide effective and measurable advertising campaigns in retail stores, targeting audiences’ near points of sale. With 500 store locations, these screens can reach over 3 million people monthly, generating around 6,500 impressions per day for advertisers. Advertisers, including local and international brands, agencies, and omnichannel DSPs, can benefit from the successful targeting and measurement capabilities of both Hivestack and Winkel Media to achieve their business goals.
In Latin America, the programmatic advertising market has been growing due to advertisers and media owners shifting towards data-driven strategies. Hivestack and Winkel Media are committed to utilizing cutting-edge technology to help their clients reach a wider audience and achieve their goals. Hivestack provides advertisers with advanced targeting options, flexible buying models, comprehensive audience measurement tools, and media owners with a platform to offer their inventory to buyers across 25 global markets through adaptable mediums.
Hivestack is a leading global advertising technology company that provides programmatic solutions for digital out-of-home (DOOH) advertising. The firm was founded in 2015 and has increased to become one of the most prominent players in the industry. Hivestack's programmatic platform lets advertisers buy and sell DOOH advertising space in real time. It enables them to reach audiences on digital screens in public places such as airports, shopping centers, and train stations. Hivestack's technology uses advanced algorithms to target and deliver highly relevant and personalized consumer ads. The company is known for its innovative approach to programmatic DOOH advertising and has received several industry awards for its cutting-edge technology.