Facebook Highlights Digital Air Strike’s Click to Marketplace Advertising Helping Increase Consumer Sales During COVID-19

Digital Air Strike | May 22, 2020

  • Facebook showcases Digital Air Strike's impressive results leveraging Dynamic Click to Marketplace Advertising.

  • Digital Air Strike, the leading consumer engagement technology company, is helping businesses leverage increased traffic on social media during COVID-19.

  • The company's social media marketing and advertising technology on Facebook during shelter-in-place mandates are delivering new customers, increased website traffic, and more sales to businesses across the country.


Digital Air Strike was chosen by Facebook for a limited beta test to determine whether dynamic ad clicks to Facebook Marketplace, instead of to a dealer's website, increased leads. The pilot business, Brown's Toyota of Glen Burnie in Maryland, saw four times more impressions, 1.5 times more views and a 33% reduction in cost per view. The results are so compelling Facebook turned them into a case study for the Click to Marketplace ads.

We've found that businesses that understand and leverage the power of social media are better able to reach their consumers during the pandemic. Even in states with the strictest pandemic-related restrictions, people are still shopping and buying online. Businesses that target consumers on Facebook to build their pipeline, explain new protocols, and advertise adjusted hours of operations, safety measures and delivery options, are getting excellent results.

- Alexi Venneri, co-founder and CEO of Digital Air Strike


Digital Air Strike's team is seeing great results across the country, including with DeLillo Chevrolet in Huntington Beach, California. The program included posting COVID-19 announcements on DeLillo Chevrolet's Facebook page, responding and engaging with comments on the posts, and alerting the business to new comments and questions so they could quickly follow up and sell cars. The dealership saw a more than 100% increase in website traffic, more than doubled the number of new customers who visited the dealer's Facebook page and website and sold several vehicles from the new Facebook traffic. 

In Google Analytics, we have noticed a surge in Facebook visits to our website. This all came from the posts that Digital Air Strike has been doing for us. I highly recommend Digital Air Strike for social media marketing.

- Bill Demarest, marketing manager/customer relations for DeLillo Chevrolet


Along with consistent, creative and engaging social posts, Digital Air Strike provides targeted, double opt-in advertising options that help dealers reach interested car buyers on Facebook. Jacksonville CDJR in Jacksonville, Florida, sold the highest number of cars in the company's history in March 2020. The dealer advertised using Digital Air Strike's VDP Power Social Program which directs car buyers to vehicle detail pages (VDP) on the dealership's website. The ads first focused on used cars and then on new cars since the first campaign was so successful.

"Digital Air Strike's VDP Power Social Program was the reason my used car sales went through the roof," said Ken Kovacs, owner and General Manager of Jacksonville CDJR (Chrysler, Dodge, Jeep, Ram). "That's why I doubled my social advertising budget and decided to focus on attracting new car buyers even during these unusual times. Digital Air Strike is super responsive too."

Digital Air Strike's Facebook ads campaign for Toyota Sunnyvale in Sunnyvale, California also saw great results. In just two weeks, they sold seven vehicles, had 600 website clicks, saw over 130,000 impressions, and reached almost 17,000 people.

Read more: Facebook takes down perilous ad category amidst coronavirus misinformation concerns

Facebook co-founder and CEO Mark Zuckerberg said in a March 18th call with journalists that people across the country had increased the time they spent using Facebook-owned apps by more than 70% since the lockdown began. That number has only risen as more people have been mandated to stay home across the U.S.

Social media marketing is part of Digital Air Strike's Virtual Retailing Program which helps businesses adapt to the new requirement of consumers needing responsive new ways to be able to research, shop and transact from home. Along with social media, Virtual Retailing also includes the use of video lead response, AI, automation, text messaging, and training teams on new safety measures. Digital Air Strike is offering their Video Logix solution at no cost for 30 days to all businesses that need help during the pandemic.
 

About Digital Air Strike

Air Strike is the leading social media, intelligent lead response, and consumer engagement technology company helping over 5,000 businesses increase consumer response and conversions in digital and social media environments while generating measurable ROI. A pioneer in digital response, social media marketing and online reputation management solutions, Digital Air Strike deploys industry specific mobile apps, software, intelligent messaging and managed service platforms to monitor, engage, improve and manage consumer interactions for thousands of businesses in the United States, Canada and 11 additional countries, including working with seven of the largest automotive manufacturers.

 

Spotlight

The CFBAI and its participants have developed category-specific uniform nutrition criteria to replace existing company-specific nutrition standards. See Figure 1. These criteria, which will go into effect no later than December 31, 2013, will be the new foundation for the CFBAI’s participants to fulfill their pledges to depict only healthier products in child-directed advertising.1 Although some products already meet the new criteria, overall the new criteria will impose significant challenges on the participants and lead to further improvements in products advertised to children.

Spotlight

The CFBAI and its participants have developed category-specific uniform nutrition criteria to replace existing company-specific nutrition standards. See Figure 1. These criteria, which will go into effect no later than December 31, 2013, will be the new foundation for the CFBAI’s participants to fulfill their pledges to depict only healthier products in child-directed advertising.1 Although some products already meet the new criteria, overall the new criteria will impose significant challenges on the participants and lead to further improvements in products advertised to children.

Related News

AD NETWORKS

MGID Empowers Advertisers to Improve Ad Creativity & Quality with Platform Enhancements

MGID | October 10, 2022

MGID, the global advertising platform, has announced enhancements to its platform by adding an integration with Getty Images, the leading global visual content creator and marketplace, to better engage its audiences. With over 495 million visual assets to choose from, this integration with Getty Images gives advertisers using MGID’s trusted platform access to a phenomenal range of images and video to enhance its native ad campaigns. This further cements its commitment to ad quality within its trusted and established platform, enabling advertisers to create high-quality ad content for themselves, and leverage the power of video. Sergii Denysenko, MGID’s CEO, said: “Delivering the best experience for publishers, advertisers, and consumers is hugely important to us — and this includes adapting to the rise in the use of video in native advertising." Sergii Denysenko, MGID’s CEO, said: “Delivering the best experience for publishers, advertisers, and consumers is hugely important to us — and this includes adapting to the rise in the use of video in native advertising. Following the launch of our Safety Ranking guidelines last year, we’re thrilled to be integrating access to Getty Images’ vast library of images and, importantly, video, within our platform. Facilitating smaller advertisers to create quality ad content more easily for themselves is so important and, of course, shows our dedication to improving ad quality for all.” About MGID MGID is a global native advertising platform that drives revenue growth for all participants of the ecosystem. Since its foundation in 2008, MGID has become a leading content recommendation platform, targeting 850 million unique readers with 185 billion recommendations monthly. The MGID platform helps publishers retain and monetize audiences, while driving performance and awareness for brands by connecting them to unique audiences, at the right time, with the right content.

Read More

PROGRAMMATIC ADVERTISING

DoubleVerify Expands Collaboration with LinkedIn to Reinforce Brand Safety Protections and Contextual Alignment

DoubleVerify | November 16, 2022

DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data, and analytics, today announced the launch of DV Authentic Brand Suitability and DV Custom Contextual solutions on the LinkedIn Audience Network. These two products empower advertisers to ensure their campaign impressions are delivered on inventory that aligns with their brand safety, suitability and contextual needs. DV Authentic Brand Suitability goes beyond standard categories and keyword blocklist – offering customized protection that helps advertisers avoid unsafe and unsuitable content before placing a bid. DV Custom Contextual provides advertisers a scalable solution to reach the right audiences, at the right time – driving outcomes for brands. DV’s Semantic Science, a proprietary contextual classification system, powers both DV Authentic Brand Suitability and DV Custom Contextual technology. DV’s Semantic Science team is responsible for developing one of the world’s most comprehensive ontology solutions — identifying over 200,000 language-independent concepts, using more than eleven million rules to determine the correct meaning of a word. The result is more accurate content classification and better protection and alignment, which enables stronger campaign performance for brands using solutions, like the LinkedIn Audience Network, for their marketing. “Our work with LinkedIn underscores DV’s continued leadership position in optimizing media quality and performance holistically across the digital media landscape providing our advertisers the confidence to invest across channels and environments,” said Steven Woolway, EVP, Business Development at DoubleVerify. “LinkedIn is a leading platform for B2B digital advertising, and we are thrilled to collaborate to support brand suitability and contextual targeting.” Today, advertisers can reach and engage a professional community of more than 875 million members on LinkedIn, helping them to drive actions that are relevant to their business. With the LinkedIn Audience Network, B2B advertisers can reach millions of targeted professionals who are active on trusted third-party publishers to boost performance across their advertising objectives, achieve better return on ad spend, and scale their message with multiple touchpoints. “Through our work with DoubleVerify, we’re continuing to empower our customers to scale their marketing across our network of publishers to reach and engage a professional audience,” said Abhishek Shrivastava, VP of Product, LinkedIn. “Through our work with DoubleVerify, we’re continuing to empower our customers to scale their marketing across our network of publishers to reach and engage a professional audience,” said Abhishek Shrivastava, VP of Product, LinkedIn. “The evolution of our collaboration reinforces our goal to foster a safe and trusted ecosystem with added controls to help customers drive better value from their campaigns.” DV Authentic Brand Suitability and DV Custom Contextual are now available for all mutual LinkedIn and DV customers. This release builds on the company’s previous work with LinkedIn to help power its custom, network-wide brand safety floor and invalid traffic (“IVT”) protection that helps ensure advertisers are protected from universally unsafe content and IVT on the LinkedIn Audience Network. For more information about DoubleVerify, visit http://www.doubleverify.com. About DoubleVerify DoubleVerify (“DV”) (NYSE: DV) is a leading software platform for digital media measurement and analytics. Our mission is to make the digital advertising ecosystem stronger, safer and more secure, thereby preserving the fair value exchange between buyers and sellers of digital media. Hundreds of Fortune 500 advertisers employ our unbiased data and analytics to drive campaign quality and effectiveness, and to maximize return on their digital advertising investments – globally. Learn more at www.doubleverify.com.

Read More

DISPLAY ADVERTISING

Digital Advertising Company Radically Increases Productivity, Migrates Kubernetes Application Between Clouds in One Week with Mirantis

Mirantis | September 28, 2022

Mirantis, freeing developers to create their most valuable code, today announced that Choozle, which provides a digital advertising software platform, chose Lens Autopilot to migrate its application on an urgent, one-week migration deadline. After quickly expanding its customer base, Choozle found itself in need of a more scalable infrastructure to support hundreds of daily active users. The company’s engineering operations team started adopting Kubernetes, using Google Kubernetes Engine (GKE). Choozle chose to use the Mirantis DevOps-as-a-Service offering that combines Lens, the world’s most popular Kubernetes integrated development environment (IDE), with expert services from Mirantis site reliability engineers. “The entire team at Mirantis was prepared and available for everything that we needed for the migration,” said Mike Baldassare, director of product and engineering operations at Choozle. “The entire team at Mirantis was prepared and available for everything that we needed for the migration,” said Mike Baldassare, director of product and engineering operations at Choozle. “Today, we have a successfully migrated application that went from a legacy AWS Kubernetes cluster to a scaled, much more modern solution that preserves a better future for our application and our customers. Choozle has been successful by choosing really great partners, and I would definitely put Mirantis on that list of great partners that we've had in our company’s history.” Mirantis provided a dedicated team to manage and execute the transition. Lens eliminates the Kubernetes complexity that has hindered mainstream developer adoption since its inception. Lens enables users to easily manage, develop, debug, monitor, and troubleshoot their workloads across multiple clusters in real-time – supporting any certified Kubernetes distribution, on any infrastructure. The Lens desktop application has an intuitive graphical user interface and works with Linux, macOS, and Windows operating systems. Lens Autopilot features compelling guaranteed outcomes, including the technical ability after 12 months to achieve a 10 times increase in application deployment speed, 75% reduction in security vulnerabilities, accelerated time to remediation, and 2-4 times reduction in operational costs. “When you are growing exponentially, you don’t want to slow your developers from providing optimal customer value,” said Anoop Kumar, director of professional services for Americas, Mirantis. “We were able to not just quickly migrate Choozle from a legacy AWS deployment to Google, but we did it without any extra burden on the developers.” A desktop application, Lens lowers the barrier of entry for those just getting started with Kubernetes and radically improves productivity for people with more experience. With more than 5 million downloads, more than 600,000 users, and 18,500 stars on GitHub, Lens is the most popular integrated development environment (IDE) for Kubernetes. Lens DevopsCare extends the capabilities of Lens to provide a complete managed CI/CD toolchain that is managed and supported by Mirantis and configured to meet the unique needs of the development process. In addition to the CI/CD capabilities, Lens DevopsCare also provides developers with policy-based proactive security and best practices, metrics on their development process and environment, as well as extensive support to enhance the developer experience and reduce the cognitive load for everyday development tasks. To learn more about why Choozle chose Lens, read the case study. About Mirantis Mirantis helps organizations ship code faster on public and private clouds, increasing developer productivity by removing the stress of managing infrastructure. The company combines Intelligent Automation and cloud native expertise to provide a ZeroOps approach to managing and operating Kubernetes and cloud environments. Mirantis delivers a public cloud experience on any infrastructure, from the data center to the edge, with one cohesive cloud experience for complete app and DevOps portability, a single pane of glass, and automated full-stack lifecycle management, all based on open source. Mirantis serves many of the world’s leading enterprises, including Adobe, DocuSign, Inmarsat, Nationwide Insurance, PayPal, Reliance Jio, Societe Generale, Splunk, and S&P Global. Learn more at www.mirantis.com. About Choozle Choozle – Digital Advertising Made Easy® – provides a digital advertising software platform that leverages detailed consumer data to power programmatic advertising campaigns across display, video, mobile, audio, connected tv, digital out-of-home, and other mediums – all from a single, intuitive interface. Choozle combines the sophistication of multiple digital advertising tools, a demand-side platform, data management platform, and smart tag management into a single platform. Designed for advertising agencies and marketing departments, Choozle has democratized the ad tech ecosystem with its intuitive, elegant, and affordable solution. www.choozle.com

Read More