Facebook Is Now Pitching Advertisers on TV-Style Upfront Buys for Premium Video

The social-media company unveiled Facebook Showcase, a new premium video-ad program, which execs say will let online video and TV ad buyers lock in advertising  at preset rates and with guaranteed ad impressions  for up to a year in advance. Previously, Facebook was selling video ads only one quarter in advance. Showcase inventory initially is available for campaigns targeting U.S. audiences.

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