ADVERTISER CAMPAIGN MANAGEMENT
Huobi Global | May 04, 2021
Huobi Global declared today a strong change in charge structure for P2P exchanging and advertising, offering customers a consistent crypto resource exchanging experience with fiat monetary standards at zero expense.
At Huobi P2P market, a P2P dealer can present a commercial on the purchase or sell crypto resources. Before the change, an effective Maker request would cost somewhere in the range of 0.2% and 0.7% in exchange charge for various resources once the request is effectively filled. With the new charge structure, Huobi Global offers both Maker and Taker free exchange and exchanging at Huobi P2P market.
"The center of our P2P administration is to give a quick advertising and exchange measure for clients. The exception of exchange and notice posting expense will pull in a lot more extensive clients to post requests and exchange on Huobi P2P market," said Ciara Sun, Vice President of Global Markets at Huobi Group.
The new charge design will cover more than 60 installment techniques including 28 fiats. The fiat alternatives incorporate EUR, USD, GBP, AED, ARS, HKD, AUD, BRL, CAD, CHF, RUB, PHP, TRY, and SGD, and so on The crypto choices incorporate BTC/USDT/ETH/EOS/XRP/LTC/HT/HUSD/BCH/ETC/BSV/DASH/HPT and so forth
Clients need to finish the necessary check steps, stake a present moment 2,000 HT security assets, and put in over10 requests with more than 80% fulfillment rate to turn into a qualified P2P trader.
"Even though there is no outsider engaged with the Huobi ecosystem, we keep on discovering approaches to additionally enable our clients with less time and exchanging cost and more proficiency," Ciara added, "We're continually advancing to give our clients a protected and helpful exchanging experience from on-loading up to evaluate. The choice to furnish free P2P administrations adjusted perfectly with our more extensive brand objectives and this will, thus, carry more volume to and improve the liquidity of our P2P market."
About Huobi Global
Huobi Group is the world's driving blockchain and cryptographic money foundation supplier with a monetary item suite that incorporates the biggest advanced resource trade by liquidity and genuine exchanging volume. Trusted by clients more than 170 nations, the Huobi stage is devoted to improving the opportunity of cash for clients, and highlights an unparalleled arrangement of crypto items and contributions, including exchanging and account, cryptographic money account foundation arrangements, instruction, data and examination, social government assistance, speculation and brooding, and some more.
Anzu Virtual Reality Ltd. | August 16, 2021
Anzu.io, the world’s most advanced in-game advertising platform, announced today that it earned three major industry certifications: the Trustworthy Accountability Group (TAG) Brand Safety Certified Seal, the TAG Certified Against Fraud Seal, and the Internet Advertising Bureau (IAB) UK Gold Standard Certification 2.0. Together, these certifications demonstrate Anzu’s ongoing commitment to promoting a safe, secure, and fraud-free ecosystem that benefits the entire advertising chain.
Anzu was awarded the TAG Brand Safety Certified Seal after an independent validation by third-party auditor ABC, demonstrating that the company had achieved the program requirements, including industry best practices to improve brand safety and reduce the risk of ad misplacement. The TAG Certified Against Fraud Seal is awarded to companies that maintain rigorous standards to combat fraudulent and invalid traffic in the advertising supply chain. As part of those requirements, Anzu uses MRC-accredited anti-fraud solutions and measures and verifies that traffic is compliant with industry safety standards.
Anzu is known to take a proactive approach to meeting and exceeding industry demands for greater transparency. These certifications will give media buyers, and advertisers increased confidence in the steps taken to protect brand safety and reduce fraud through Anzu’s in-game platform.
“As digital gaming continues to grow rapidly, we are pleased that forward-looking companies like Anzu are adopting best practices to combat fraudulent, invalid traffic and protect the brand safety of their ad partners,” said Mike Zaneis, CEO of TAG. “These supply chain challenges extend across all parts of the digital advertising ecosystem, so TAG is committed to ensuring its program covers gaming and other emerging digital advertising channels, and we look forward to continuing to work with Anzu on these important efforts.”
To receive the IAB Gold Standard Certification 2.0 in the Full-Service Support category, Anzu took the necessary steps. These included implementing IAB Tech Lab’s ads.txt to tackle ad fraud and its Transparency & Consent Framework v2.0 to ensure GDPR and e-privacy laws are adhered to, undergoing a TAG Brand Safety audit, and endorsing the guiding principles from Coalition for Better Ads.
“As the industry evolves, with areas such as gaming seeing rapid growth, it’s essential that businesses are upholding standards and best practices across the board. The Gold Standard is key to this, helping to create a digital ecosystem that is both responsible and sustainable. We’re delighted to have Anzu’s support in this mission, and many congratulations to them on becoming Gold Standard 2.0 certified,” said Tina Lakhani, head of ad tech, IAB UK.
In addition to these achievements, Anzu is the first and only platform of its kind to earn an ISO 27001 certification. The in-game advertising company also partners with many top-tier AdTech industry leaders to enable advertisers to make smarter, more effective media buys. Anzu and Moat work together to track impression delivery and IVT measurement in 3D mobile and PC game environments. The company’s partnership with Comscore brings advertising measurement and attribution solutions to advertisers to better understand audience behaviour and campaign impact.
“The public’s interest in gaming and esports has exploded over the past few years, and advertisers have taken note, realising that they can connect with a diverse audience of 3.1 billion gamers. We have taken the concepts of brand safety, transparency, measurement, and data privacy to the next level, ensuring advertisers and publishers operate within an environment that delivers value for them while protecting the player experience,” said Tegan Hull, Anzu’s head of operations. “We are proud to have earned these certifications, and we will continue to lead the industry in promoting them and establishing new ones that uphold our values.”
AD TECH AND MARTECH
Hepsiburada | November 15, 2021
Hepsiburada (NASDAQ: HEPS), a leading Turkish e-commerce platform, today announces a joint performance advertising platform in partnership with Facebook.
Managed Partner Ads (MPA) is a next-generation social media advertising platform designed to be used exclusively by Hepsiburada's small and mid-size enterprises (SMEs). The platform allows SMEs to place targeted adverts on Facebook and Instagram. Once live, the adverts will be seen by millions of potential customers on Facebook and Instagram, helping to boost sales. The platform also enables businesses selling on Hepsiburada to instantly and easily manage their advertising campaigns.
The platform's goal is to enable SMEs who sell their products on Hepsiburada to increase their web traffic by a factor of 10 and potentially triple their sales through advertising on Facebook and Instagram.
The sign-up process for SMEs before they can gain access to the Hepsiburada-specific Facebook ad panel is user-friendly and includes just five steps; asset identification, budget setting, ad creation, product review and preview.
Driving the Digitalization of Commerce in Turkey
Murat Buyumez, Chief Commercial Officer of Hepsiburada said: "Building on our HepsiAd platform, which offers next-generation digital advertising solutions and technologies to merchants, we are pleased to lead the region with the launch of Managed Partner Ads in partnership with Facebook. With this partnership, we once again reaffirm Hepsiburada's innovative and sector-leading position in driving the digitalization of commerce in Turkey."
"A key aspect of our digitalization mission involves helping SMEs with their e-commerce performance so that they can grow and expand, and the HepsiAd platform will provide those companies with access to millions of potential customers through a user-friendly interface. To deliver a seamless online shopping experience and a Super App ecosystem from which all of our stakeholders can benefit, we will continue to cooperate and co-invest in projects with companies who are leaders in their respective fields through innovation and entrepreneurial spirit."
Hepsiburada (NASDAQ: HEPS), is a leading e-commerce technology platform in Turkey, combining a globally proven e-commerce business model with a one-stop 'Super App' to cater to its customers' everyday needs and to help improve people's lives. Customers can access a broad range of products and services including same-day delivery of groceries and essentials, products from international merchants, airline tickets and payment services through Hepsiburada's embedded digital wallet, HepsiPay. In 2020, Hepsiburada seamlessly connected 33 million members and nearly 45,000 active merchants.
Founded in Istanbul in 2000, Hepsiburada was built to lead the digitalization of commerce in Turkey. As a woman-founded organization, Hepsiburada is committed to meaningful action to empower women. Through our 'Technology Empowerment for Women Entrepreneurs' program, the company has reached more than 23,000 women entrepreneurs across Turkey.
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology.