Facebook launches political-ad tool, but still allows some controversial content

Facebook | June 12, 2019

Anyone who wants to buy political ads on Facebook in the lead-up to the federal election will have to be approved by the company, but unpaid content that simply blurs lines —like a recent doctored video of U.S. House Speaker Nancy Pelosi — will still be permitted on the social-media site. Facebook is launching its authorization process for political advertising, which includes a number of steps to confirm that an entity or group buying an ad that deals with politics, elections or social issues is real and is based in Canada. During the identity-authorization process, advertisers will also be able to identify as Indigenous — a unique Canadian feature. Kevin Chan, the head of public policy for Facebook Canada, says the company is trying to go beyond the standards set in the Liberal government's new election advertising laws, which came into effect last year. "We're going to hold these ads for seven years, these will apply across the system irrespective of if they are federal, provincial or municipal ads," he said in an interview in Ottawa.

Spotlight

Mobile advertising is getting traction and is becoming an integral part of today’s marketing mix. But it is still a very tough job for mobile publishers and mobile developers to monetize their inventory - especially when it comes to non direct sold inventory. The usual approach to overcome this
crucial problem is to work with several ad networks specialized in mobile advertising.

Spotlight

Mobile advertising is getting traction and is becoming an integral part of today’s marketing mix. But it is still a very tough job for mobile publishers and mobile developers to monetize their inventory - especially when it comes to non direct sold inventory. The usual approach to overcome this
crucial problem is to work with several ad networks specialized in mobile advertising.

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Huobi Global Provides Free Trading and Advertising Services to P2P Merchants

Huobi Global | May 04, 2021

Huobi Global declared today a strong change in charge structure for P2P exchanging and advertising, offering customers a consistent crypto resource exchanging experience with fiat monetary standards at zero expense. At Huobi P2P market, a P2P dealer can present a commercial on the purchase or sell crypto resources. Before the change, an effective Maker request would cost somewhere in the range of 0.2% and 0.7% in exchange charge for various resources once the request is effectively filled. With the new charge structure, Huobi Global offers both Maker and Taker free exchange and exchanging at Huobi P2P market. "The center of our P2P administration is to give a quick advertising and exchange measure for clients. The exception of exchange and notice posting expense will pull in a lot more extensive clients to post requests and exchange on Huobi P2P market," said Ciara Sun, Vice President of Global Markets at Huobi Group. The new charge design will cover more than 60 installment techniques including 28 fiats. The fiat alternatives incorporate EUR, USD, GBP, AED, ARS, HKD, AUD, BRL, CAD, CHF, RUB, PHP, TRY, and SGD, and so on The crypto choices incorporate BTC/USDT/ETH/EOS/XRP/LTC/HT/HUSD/BCH/ETC/BSV/DASH/HPT and so forth Clients need to finish the necessary check steps, stake a present moment 2,000 HT security assets, and put in over10 requests with more than 80% fulfillment rate to turn into a qualified P2P trader. "Even though there is no outsider engaged with the Huobi ecosystem, we keep on discovering approaches to additionally enable our clients with less time and exchanging cost and more proficiency," Ciara added, "We're continually advancing to give our clients a protected and helpful exchanging experience from on-loading up to evaluate. The choice to furnish free P2P administrations adjusted perfectly with our more extensive brand objectives and this will, thus, carry more volume to and improve the liquidity of our P2P market." About Huobi Global Huobi Group is the world's driving blockchain and cryptographic money foundation supplier with a monetary item suite that incorporates the biggest advanced resource trade by liquidity and genuine exchanging volume. Trusted by clients more than 170 nations, the Huobi stage is devoted to improving the opportunity of cash for clients, and highlights an unparalleled arrangement of crypto items and contributions, including exchanging and account, cryptographic money account foundation arrangements, instruction, data and examination, social government assistance, speculation and brooding, and some more.

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Anzu Awarded TAG Seals and IAB UK Gold Standard 2.0 Certification

Anzu Virtual Reality Ltd. | August 16, 2021

Anzu.io, the world’s most advanced in-game advertising platform, announced today that it earned three major industry certifications: the Trustworthy Accountability Group (TAG) Brand Safety Certified Seal, the TAG Certified Against Fraud Seal, and the Internet Advertising Bureau (IAB) UK Gold Standard Certification 2.0. Together, these certifications demonstrate Anzu’s ongoing commitment to promoting a safe, secure, and fraud-free ecosystem that benefits the entire advertising chain. Anzu was awarded the TAG Brand Safety Certified Seal after an independent validation by third-party auditor ABC, demonstrating that the company had achieved the program requirements, including industry best practices to improve brand safety and reduce the risk of ad misplacement. The TAG Certified Against Fraud Seal is awarded to companies that maintain rigorous standards to combat fraudulent and invalid traffic in the advertising supply chain. As part of those requirements, Anzu uses MRC-accredited anti-fraud solutions and measures and verifies that traffic is compliant with industry safety standards. Anzu is known to take a proactive approach to meeting and exceeding industry demands for greater transparency. These certifications will give media buyers, and advertisers increased confidence in the steps taken to protect brand safety and reduce fraud through Anzu’s in-game platform. “As digital gaming continues to grow rapidly, we are pleased that forward-looking companies like Anzu are adopting best practices to combat fraudulent, invalid traffic and protect the brand safety of their ad partners,” said Mike Zaneis, CEO of TAG. “These supply chain challenges extend across all parts of the digital advertising ecosystem, so TAG is committed to ensuring its program covers gaming and other emerging digital advertising channels, and we look forward to continuing to work with Anzu on these important efforts.” To receive the IAB Gold Standard Certification 2.0 in the Full-Service Support category, Anzu took the necessary steps. These included implementing IAB Tech Lab’s ads.txt to tackle ad fraud and its Transparency & Consent Framework v2.0 to ensure GDPR and e-privacy laws are adhered to, undergoing a TAG Brand Safety audit, and endorsing the guiding principles from Coalition for Better Ads. “As the industry evolves, with areas such as gaming seeing rapid growth, it’s essential that businesses are upholding standards and best practices across the board. The Gold Standard is key to this, helping to create a digital ecosystem that is both responsible and sustainable. We’re delighted to have Anzu’s support in this mission, and many congratulations to them on becoming Gold Standard 2.0 certified,” said Tina Lakhani, head of ad tech, IAB UK. In addition to these achievements, Anzu is the first and only platform of its kind to earn an ISO 27001 certification. The in-game advertising company also partners with many top-tier AdTech industry leaders to enable advertisers to make smarter, more effective media buys. Anzu and Moat work together to track impression delivery and IVT measurement in 3D mobile and PC game environments. The company’s partnership with Comscore brings advertising measurement and attribution solutions to advertisers to better understand audience behaviour and campaign impact. “The public’s interest in gaming and esports has exploded over the past few years, and advertisers have taken note, realising that they can connect with a diverse audience of 3.1 billion gamers. We have taken the concepts of brand safety, transparency, measurement, and data privacy to the next level, ensuring advertisers and publishers operate within an environment that delivers value for them while protecting the player experience,” said Tegan Hull, Anzu’s head of operations. “We are proud to have earned these certifications, and we will continue to lead the industry in promoting them and establishing new ones that uphold our values.”

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Hepsiburada announces advertising partnership with Facebook

Hepsiburada | November 15, 2021

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