Facebook Moves to Block Ad Transparency Tools Including ProPublica’s

Facebook | January 29, 2019

A number of organizations, including ProPublica, have developed tools to let the public see exactly how Facebook users are being targeted by advertisers. Now, Facebook has quietly made changes to its site that stop those efforts. ProPublica, Mozilla, and Who Targets Me have all noticed their tools stopped working this month after the Facebook inserted code in its website that blocks them. “This is very concerning,” said Sen. Mark Warner, D-Va., who has co-sponsored the Honest Ads Act, which would require transparency on Facebook ads. “Investigative groups like ProPublica need access to this information in order to track and report on the opaque and frequently deceptive world of online advertising.”

Spotlight

Mobile and Internet continues to accept programmatic advertising where advertisers/brands buy advertising inventory on popular platforms like Google AdSense which is sold on a per-impression basis. How much money do publishers make? How much money does Google AdSense make?

Spotlight

Mobile and Internet continues to accept programmatic advertising where advertisers/brands buy advertising inventory on popular platforms like Google AdSense which is sold on a per-impression basis. How much money do publishers make? How much money does Google AdSense make?

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Infillion reveals Shopx, a better take at shoppable video ads.

Infillion | May 12, 2022

Infillion, the platform aimed at web3 and connected future, has announced the launch of ShopX. ShopX is a shoppable advertising product that focuses on effective brand messaging and scaling sales over the open web. When it comes to consumer habits, e-commerce and video consumption have seen a significant rise in today's world. Hence, the intersection of these trends has become a lucrative and rewarding option for publishers, marketers, and platforms through shoppable video ads. IInfillion intends to bring convenience to the industry by offering cross-publisher and cross-platform campaign activation and the enormous benefits of opt-in from consumers, creative direction, and actionable measurement. Infillion's ShopX offers a consumer-friendly shoppable video ad targeted toward the highly engaged audience and integrates the "add to cart" function that gives the option to purchase the product from the customer's preferred retailer from within the ad. ShopX is also made to get people to watch ads by using Infillion's opt-in ad experience. This means that consumers agree to watch the whole ad to skip other ads, showing that they respect the viewer's time, attention, and privacy. "Infillion is the only media platform that gives consumers the ability to optimize their time, attention and privacy at every point in the user-decision journey, With a tap to opt in to a brand's message and a click to add directly to a retailer's cart, Infillion's ShopX immediately connects the consumer and brand through a frictionless, actionable shopping experience. All transactions should be this easy and respectful of consumers' interests and attention." Christina Caron, president of Infillion Infillion's premium publication network has a reach of 148 million unique users. ShopX ads are built for this premium publication network; they are a scalable, creative and effective solution for the brands and advertisers. Infillion's ShopX experience also includes the benefits of a full-service team that makes sure creative and distribution align with campaign goals and gives reliable data on how people buy things. In addition, the proven creative units from Infillion are built on a brand's strategy by giving customers the proven interactivity they want. All of these factors give Infillion a significant competitive edge in the market. Consumers are using streaming platforms for their content needs at an exponential rate. Hence, there is an increase in the volume of the interruptive advertising messages (many without frequency capping in place) as there are more AVOD (Ad-Based Video on Demand) platforms. eMarketer says that by 2025, annual ad spending on CTV in the U.S. will have doubled and soared past $30 billion. By taking eMarketer's prediction that eCommerce sales will make up 23.6% of all retail sales by 2025, ShopX gives consumers an advertising experience that respects their consent and makes shopping easy within CTV. "Streaming is changing everything, including the ability for the consumer to define their own experience — which now includes shopping in a few clicks. The future of the open web will require media and adtech to focus on engagement, interactivity and optimization of attention, not on the number of ads that fit into a program. This customer-focused future aligns nicely with advertisers' need for effectiveness over volume and their desire to honor consumers' time, attention and privacy. At Infillion, we're ensuring that, after 70 years of intrusive advertising, every product we own, like TrueX, is built with advertisers' businesses and respect for consumers' attention in mind," added Laurel Rossi, Infillion's chief marketing officer. After Truex and Gimbal merged and changed their name to Infillion, Infillion released new products that help advertisers optimize their plans across all screens, audiences, and touchpoints in the consumer journey. With ShopX, CTV and all other platforms, Infillion gives advertisers the reach they want from a performance-based product. ShopX builds on Infillion's goal of providing brands with the broadest range of full-funnel media solutions. These solutions use proprietary opt-in experiences for consumers and dynamic creative solutions that put privacy first.

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Ncsolutions and ciValue Collaborate to Launch a New Cloud-based Retailer Marketing Service

NCSolutions | September 09, 2020

NCSolutions (NCS) and ciValue are collaborating to launch a new cloud-based retailer marketing service designed to support the personalized and relevant experience today's shoppers expect from retailers and brands. The joint service, named the ciMedia Platform, allows retailers to serve the most relevant offers possible and better meet the expectations of their shoppers. By collaborating with brands on offers and campaigns, retailers can capture a larger share of CPG advertising investments. Additionally, as a part of the new service, they will gain access to NCS proven targeting solutions to expand the reach of their campaigns and ultimately drive new consumers into their retail and online stores. NCS is the leading company for advertising effectiveness, with more than 10 years of experience and innovation helping CPG advertisers target, optimize and measure the sales of their advertising and drive the growth of their brands. ciValue, in 2019, was named by Gartner as a "Cool Vendor in Retail for Excellent Execution of Customer Expectations" for helping retailers and CPG brands to put customers at the center of their strategy.

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PROGRAMMATIC ADVERTISING

Adsquare to Support Unified ID 2.0

Adsquare | September 20, 2021

Adsquare, the global audience and location intelligence company, will collaborate with Unified ID 2.0 to offer precision and measurement solutions for programmatic media buyers and publishers. Unified ID 2.0 is a new common currency and connective tissue across digital media for the open internet. The ID represents an upgrade to legacy identity solutions. Initially developed by The Trade Desk, Unified ID 2.0 is a soon-to-be open source, industry-wide initiative spanning hundreds of collaborative partners that operate across the open internet. The ID solution is based on hashed email addresses and phone numbers for use as an identifier for precise ad buying and measurement. Once fully integrated, marketers will be able to activate Adsquare’s audience segments and measure the effectiveness of campaigns connected to Unified ID 2.0 on any collaborating buying platform. Unified ID 2.0 is first rolled out in the United States where it’s currently in beta. Tom Laband, CEO and co-founder of Adsquare, says: “Our technology allows us to enrich any identifier that is passed along by the supply side as part of a bid request with meaningful data for best campaign results. Therefore, we’re pleased to be part of Unified ID 2.0 and shape the privacy-friendly future of the ad tech ecosystem.“ David Danziger, VP of data partnerships at The Trade Desk comments: “Unified ID 2.0 represents a new, more effective path to connect across digital mediums on the open internet to preserve the quid pro quo of media, which is free content in exchange for relevant advertising. We welcome Adsquare to the growing stable of companies who are joining this important initiative.” AboutAdsquare Adsquare is the global audience & location intelligence company helping marketers to understand consumers by connecting their digital and physical worlds. We do this by leveraging audience and location data to reveal consumer behaviour. These insights enable companies to better target and engage with their audiences and to measure marketing effectiveness. About Tradedesk Advertising the currency that makes most digital media possible wasn’t working. Marketers didn’t have access to the data they needed to plan, forecast, and place media effectively. Content creators and publishers had a hard time monetizing their platforms. So our founders set out to create something different an independent media-buying platform focused solely on the buy side. One that puts the success of our clients first, empowering advertisers with data, transparency, and precision to reach the right audience anywhere. And in turn, helps power the content that fuels the free and open internet.

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