Facebook puts Unauthorized Dating Service ads on Philly Streets

wpst | September 19, 2019

If you have been around Center City lately, you might have noticed all of those Facebook Dating advertisements stuck to the ground! You have probably heard by now that Facebook launched its own dating service called "Facebook Dating". Similar to apps like Tinder and Bumble, Facebook Dating allows you to fish for future partners or spouses or even temporary hookups. Well much to city officials surprise, someone placed ads for this dating service without permission. No one knows who exactly did this and why given they are not sanctioned by the city. When asked how the sidewalk ads got there, the city’s deputy communications director, Kelly Cofrancisco, said "We all saw these on social media today and have the same questions too!”

Spotlight

How to get the right keywords for my Apple Search Ads campaigns? Apple Search Ads is one of the best-paid user acquisition methods. Optimizing keywords can really make or break an entire campaign. So how to optimize keywords for Apple Search Ads?

Spotlight

How to get the right keywords for my Apple Search Ads campaigns? Apple Search Ads is one of the best-paid user acquisition methods. Optimizing keywords can really make or break an entire campaign. So how to optimize keywords for Apple Search Ads?

Related News

ADVERTISER CAMPAIGN MANAGEMENT

Simple Mills Debuts FIRST National Advertising Campaign Titled “Live Full”

Simple Mills | August 05, 2021

Today, Simple Mills, the better-for-you snack company, debuts their first ever national advertising campaign, Live Full. Simple Mills’ nutritious snacks promise to never slow you down – giving you the energy you need to hit your stride and Live Full. The Live Full mindset is brought to life in the brand’s new – and first-ever – advertising campaign that launches today across video, social, digital and audio. The campaign, from agency FIG, embodies a relatable, human approach. It highlights moments in our everyday lives when we’re in a “flow state,” getting things done and in a groove. Thanks to Simple Mills’ nutritious snacks that span the #1 baking mix, #1 cracker, #3 cookie brand and top ten snack bar in the natural channel,1 you never have to feel weighed down. Simple Mills products are made with only purposeful ingredients – and nothing artificial ever – to give you the energy and lightness you need to lead a full life. “At Simple Mills we believe that food impacts how you feel, which is why we create delicious, nutritious products from purposeful ingredients that work hard for your body and allow you to feel your very best, so you can live a full life,” said Michelle Lorge, Chief Marketing Officer at Simple Mills. “We are thrilled to see our mission come to life in our very first advertising campaign and raise consumers’ expectations of how their snacks can make them feel.” "The 'Live Full' campaign is not just another marketing story,” said Frederick Stallings, Partner, Data & Media Systems at FIG. “Much like Simple Mills' mission to deliver nourishment for the long term, our campaign is setting the groundwork for performance through high-impact addressable channels, full-funnel data integration techniques and an attention-based measurement approach optimized for growth. As Simple Mills grows so will its ability to create a passionate and cohesive Brand Story for the future." About Simple Mills Founded in 2012, Simple Mills is a leading provider of better-for-you crackers, cookies, snack bars and baking mixes made with clean, nutrient-dense ingredients and nothing artificial, ever. In just nine years, the company has disrupted center-aisle grocery categories to become the #1 baking mix, #1 cracker and #3 cookie brand in the natural channel1 with distribution in over 25,000 stores nationwide. Simple Mills’ mission is to advance the holistic health of the planet and its people by positively impacting the way food is made. For more information, visit www.simplemills.com.

Read More

DISPLAY ADVERTISING

Pearl Media and Seaport Capital Acquire Lure

Pearl Media, Seaport Capital, Lure | May 02, 2022

Montclair-based Pearl Media partnered with Seaport Capital and acquired New York-based Lure Outdoor. With this acquisition, Lure outdoor has earned the reputation of a premier street-level Out of Home Media company in the US. Seaport Capital indulges in lower-middle markets and primarily invests in communication infrastructure and services, business and information services and media companies. LURE Outdoor's out-of-home (OOH) portfolio includes over 120 high-profile street-level mediums across New York City, Brooklyn, Chicago, and Los Angeles. As a result of the acquisition, Pearl will be able to deliver expanded reach to high-impact media within trendsetting hubs of significant cities. In addition, Pearl also focuses on providing clients with more targeted media buys through agreements with some of the most sought-after mixed-use developments and large format OOH assets in urban core downtown locations around the country. Pearl Media's roots can be found in the OOH advertising mix throughout the decade, and it has always adored OOH by transitioning it in different directions. "Pearl Media was born in OOH on the street level, pioneering the acceptance of Storefronts into the OOH media mix over a decade ago." said Joshua Cohen, CEO of Pearl Media. "Pearl Media was born in OOH on the street level, pioneering the acceptance of Storefronts into the OOH media mix over a decade ago. Today the business has grown in several directions, however we have never lost our love for the medium and we recognized LURE has done an amazing job building out this high-profile permitted inventory in some of the top neighborhoods and cities in the country. We could not be more thrilled about the opportunity in front of us to continue to build out this portfolio with the expanded team," said Joshua Cohen, CEO of Pearl Media. Lure Media is known for the larger-than-life OOH displays and is the first to develop "can't miss" eye-level Billboards and in-window displays. It has been creating bold and innovative campaigns for the last eight years. LURE's assets have helped businesses to break through the busiest, most attractive neighborhoods. "With shared values and a shared love for street-level OOH media, joining Pearl is the ideal next step for LURE to grow. We are excited to see Pearl's vision for the combined entity come to fruition", said Jonny Kaloudis, CEO of LURE.

Read More

AD TECH AND MARTECH

Fox to Launch a Platform to Assist Brands in Ad Targeting

Fox | March 28, 2022

Fox is set to launch a platform called ‘Atlas’ to assist brands with their ad targeting in digital video. The announcement was made at Fox’s Content Drives Commerce Brand Partnership Summit on March 23. Marketers are looking for new ways to approach their customers amid third-party data crackdowns. Atlas will initially roll out as two different products: Fox Navigator and Fox Shield. Fox Navigator will allow brands to contextually align their ads with their targeted audiences. On the other hand, Fox Shield will cater to brand suitability by pairing ads with relevant content. Both the products will be available across Fox Media brands. Atlas leverages artificial intelligence to detect what is appearing on screen visually in real-time. It allows advertisers to display their ads alongside a suitable and relevant video. “We built Atlas for the modern era. As the media landscape continues to evolve, traditional solutions have not served the buy-side or the sell-side well. In a world where context now matters more than ever, Atlas provides a new and precise level of insight and segmentation that will give buyers confidence when transacting with Fox.” John Fiedler, executive VP and head of ad technology at Fox Atlas will compete with platforms from other media companies catering to advertisers with digital video solutions after crackdowns were enforced on third-party data.

Read More